Credit union members report higher financial wellbeing than bank customers. But new Gallup research raises an important question for the sector: Are credit unions reaching the people they were built to serve?
Drawing on Gallup data that compare credit union members, bank customers, fintech users and the unbanked, this webinar examines how well the sector is fulfilling its core mission and where important gaps may emerge.
During this session, Gallup and Callahan & Associates will discuss:
- The financial concerns most closely linked to anxiety among members today.
- How confidence in financial literacy shapes financial wellbeing and worry.
- Where a significant “mission gap” exists between who credit unions currently serve and who may need them most.
- What these findings could mean for outreach, member acquisition and the long-term relevance of the credit union model.
Join Gallup and Callahan & Associates for a data-driven discussion of what the research reveals and what it may mean for the future of credit unions.
