Valley First Credit Union in Modesto, Calif., added veteran communicator Daren Williams to the credit union leadership team as director of corporate communications. He will oversee all communications involving the credit union, including a broad and diverse range of business, employee, member, and marketing communications. Williams has more than 35 years of experience working as a communications professional, most recently as senior director of Global Communications at the Almond Board of California. Williams’ previous experience includes 12 years with the National Cattlemen’s Beef Association in Denver, 10 years at Fleishman Hillard International Communications in Kansas City, and nine years at Agri/Washington, a Washington, D.C.-based public affairs firm. A native Kansan, he began his career working on former Kansas Senator Bob Dole’s 1988 presidential campaign.
