1. Create a brand and then create a “story” around the brand. Work hard at developing the brand every day. Ensure that the overall business model and your value proposition align with the brand.
2. Train the staff in the fundamentals of your brand and in the
goals of the credit union.
3. Develop measures for creating an overall roadmap to enhance
profitability for the organization.
4. Develop different profitability strategies for different user groups.
5. Develop strong and visible links to the community.