Do Credit Unions Need a New “Brand”?

Some critics believe that both words – “credit” and “union” – in today’s marketplace have negative connotations. The result of this is a number of credit unions going through a facelift, often including a new name and market re-launch.

 
 
 

 

 

Sept. 1, 2008


Comments

 
 
 
  • When we first starting taking online apps 3 years ago, I got excited when we did more than $100k - now we do well over $2.5 m per month
    Anonymous
     
     
     
  • I am interested in more information about Decision Power prescreening and how that data is stored and retrieved
    Anonymous
     
     
     
  • Excellent and relevant. The biggest obstable seems to be CU Data Processors with open systems for interfaces
    Anonymous
     
     
     
  • Great example to follow
    Anonymous