Fraud Information Resources Important to Online Members

A recent online survey of over 13,000 credit union 'e-members' across the U.S. revealed that credit unions have the opportunity to play an important role in the dissemination of information related to personal fraud and fraud prevention. Providing this information on the credit union website assists the credit union in being viewed as a trusted advisor, a primary requirement toward the ultimate goal of becoming a members' primary financial institution (PFI).

 
 

A recent online survey of over 13,000 credit union 'e-members' across the U.S. revealed that credit unions have the opportunity to play an important role in the dissemination of information related to personal fraud and fraud prevention. Providing this information on the credit union website assists the credit union in being viewed as a trusted advisor, a primary requirement toward the ultimate goal of becoming a members' primary financial institution (PFI).

The survey conducted by 14 credit unions in the Callahan Survey Consortium group asked members what areas of financial information they would be most interested in exploring on the credit union's website. In order to try to prioritize the information, members were asked to indicate whether they were very interested, if it was nice to have but not critical, or if they were not at all interested in potential new or expanded information areas on the credit union website.

While the majority of e-members expressed great interest in adding or expanding several different areas on their credit union's Web site, fraud protection information ranked highest overall, with 54% of members being very interested. The data underscores the significant concern that many members have about keeping their personal information, identity, and assets safe in this increasingly digital age. Since the credit union website is likely one of the primary trusted financial sites that a member may regularly visit, the opportunity is there to help them understand the issues involved and recommended steps to protect their information.

 

 

 

June 6, 2003


Comments

 
 
 
  • Ent Federal has created an "Identity Protection" area in their online education section to better educate their members on this "hot topic" : http://www.entfederal.com/tools/id_theft.asp
    Anonymous