May 30, 2011


  • Joe,

    Thanks for the feedback. I agree that sales and time are critical. I'll see what I can find as far as examples of how credit unions have succeeded with cross promotion.
    Thomas Cullen
  • Thomas,

    Look forward to reading your pieces, very thought provoking. I did think you were going to take a different approach here. The two things any small business needs is sales and time. Both of which the CU can help with. Think of an online directory of products or services that the CU can offer in conjunction with its small business members - cross promotion. Time is gained through the extensive small business products like bill pay and online banking the cu can offer. Community banks have a very poor rate of owner accounts at same institution as the business accounts. CU's can do better if they focus on cooperative spirit and promote cross promotion providing real value to their business members. So many ways to do that today with social media. Would like to see stories about real examples of how this has worked.
    Joe Fouse