According to a recent survey by Callahan & Associates, 28% of members want
more on-line educational resources from their credit unions. Many credit unions
have offered dynamic tools, such as calculators, on their sites for years. But
some members need more help understanding the different products and options
available to them, especially when it comes to more complex topics such as IRAs
and retirement planning. With annual IRA contribution limits rising from $2,000
to $3,000 for individuals and $4,000 to $6,000 for married couples, now is the
time to help members adjust their savings plan to take advantage of their new
options. Members over the age of 50 can contribute even more to their IRA accounts
this year, up to a maximum of $3,500 for individuals and $7,000 for married
One way to beef up the information offered on your website without taking months
of development time and programming expense is to license ready-made educational
content. For example, FinanCenter offers a variety of award-winning products
to help consumers evaluate the scope of their financial situation and take action.
Customizable and easy to use, the tools consider each consumer's financial circumstances
and objectives, then provide answers tailored to their individual needs. Retirement
Planning is just one of the categories of tools available through vendors like
FinanCenter. A full listing of the analyzers
and educators offered is available.
The Callahan Partnership has a special agreement with FinanCenter and can offer
their tools at special prices to credit unions. If you are interested in learning
more about the educational content they offer, call Jon Jeffreys at 1-800-237-5678
or email him.