Member Service Usage

The Return of the Member index includes three components: Return to the Savers, Return to the Borrowers, and Member Service Usage. This last component measures how efficiently a credit union provides and promotes services to their members. The leaders in this category are those credit unions that have a high core account relationship with their members.

 
 

The Return of the Member index includes three components: Return to the Savers, Return to the Borrowers, and Member Service Usage. This last component measures how efficiently a credit union provides and promotes services to their members. The leaders in this category are those credit unions that have a high core account relationship with their members.

he factors of Member Service Usage are:

  1. Number of Share Draft Accounts / Members (25%) -- Do members consider the credit union to be the primary financial institution?
  2. Number of Auto Loan Accounts / Members (15%)-- Auto lending accounts for 40% of the average credit union=s loan portfolio. Are members using the credit union?
  3. Number of Credit Card Accounts / Members (15%)-- How much has the credit union penetrated the membership for credit cards?
  4. Total Loan and Savings Accounts / Members (15%)-- Does the credit union provide a large variety of lending services?
  5. Fee Income / Members (15%)-- Does the credit union charge less than its peers for fees?
  6. Three Year Member Growth (15%)-- Is the credit union bringing in new members?
 

 

 

Feb. 19, 2001


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Comments

 
 
 
  • Wow! What a great article. Very well written and timely!
    Anonymous
     
     
     
  • I really liked this article. Very informative and interesting to hear that CU's are catching up with today's technology.
    Anonymous
     
     
     
  • Very poor logic (in my opinion)--the fact that just slightly over half the respondents to your poll e-mailed their CU once in 2001 does not suggest an overwhelming willingness to use email. How any times did these same respondents call their CU in 2001? I would need much more info to reach the conclusions of the author on this one!
    Anonymous
     
     
     
  • Can't wait to see part 2
    Anonymous