Almost 70 per cent of members in credit unions responding to a
new online survey by Callahan & Associates say they are likely
to sign up for E-statements when they become available at their
Sixty-eight per cent of 8,325 respondents from nine credit unions
across the country who do not yet offer E-statements said they are
likely to sign up for E-statements which not only save the credit
union money, but include the potential for increased and cost effective
marketing opportunities afforded by sending messages along with
Half of these online respondents also said they are interested
in receiving such product information as special rates along with
their monthly E-statements. Only 30 percent said they do not want
to receive such information.
''This receptivity is good news for credit unions.
E-statements are advancing rapidly, already becoming a basic service
for large numbers of credit unions,'' says Callahan's E-commerce
Manager Scott Patterson. ''More credit unions are taking advantage
of the opportunity not only to reduce costs, but also to target
their online members more effectively with special service offerings
or discounts by including these offers with their E-statement notification.