New Survey Shows Majority of Credit Union Online Members Favor Using E-Statements

Almost 70% of the 8,000+ credit union members who responded to a new online survey by Callahan & Associates say they are likely to sign up for E-statements when they become available at their credit union. Learn more about the findings and how your credit union can realize the full potential of your E-statements program.

 
 

Almost 70 per cent of members in credit unions responding to a new online survey by Callahan & Associates say they are likely to sign up for E-statements when they become available at their credit union.

Sixty-eight per cent of 8,325 respondents from nine credit unions across the country who do not yet offer E-statements said they are likely to sign up for E-statements which not only save the credit union money, but include the potential for increased and cost effective marketing opportunities afforded by sending messages along with statements.

Half of these online respondents also said they are interested in receiving such product information as special rates along with their monthly E-statements. Only 30 percent said they do not want to receive such information.

''This receptivity is good news for credit unions. E-statements are advancing rapidly, already becoming a basic service for large numbers of credit unions,'' says Callahan's E-commerce Manager Scott Patterson. ''More credit unions are taking advantage of the opportunity not only to reduce costs, but also to target their online members more effectively with special service offerings or discounts by including these offers with their E-statement notification.

 

 

 

Sept. 2, 2002


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