June 19, 2006


  • I liked the way you presented the Branding topic. Very creative method. Easy to follow and relate to. I appreciated the book review. I love it when authors of articles mention books they consider a valuable resource. I read book reviews and wish there wre more of them. Thousands of books are published each year making it difficult to choose those we would find most beneficial. Another quick read on the topic of Branding is titled The Branding Gap. Neat presentation of thought provoking ideas. And the 22 Immutable Laws of Branding, by Al Ries is also very good.....and doesn't drown with wordiness.
    Jane Anderson
  • I love the post!!! Too often "experts" focus on logo, color and tag line when speaking about branding. The brand is the consistent experience. You're right, branding is not magic ... but it IS a science. A successful, effective brand most be driven and created by the marketplace (current and potential members) - not by management's preconceived ideas or a board's "recommendations." We can not create a brand that speaks TO the market unless we first LISTEN to the market.
    Eric Gagliano, MarketMatch
  • Ditto to Jane's comments. I found your post to be very informative. Our credit union is just kicking off a massive Branding Campaign and a many of the points you mentioned, are the exact points I emphasized about our brand. Awesome job!
    Gabe Munoz
  • Great thoughts! Branding is about every touch point between credit union and member/prospective member. It''s not only about communicating your brand through advertising, but living the brand through every interaction with members. Brands are fostered and nurtured over time through relationships. Great post. Too often we read about brands equating with logos, but a logo is merely a touchpoint to a relationship with the brand. Equating a logo to a brand is like saying the credit union IS the front door. Rather, the front door is merely a gateway to experiencing the brand and a touchpoint along the way.
    Scott Trueblood
  • I have enjoyed ideas about branding .They are simple but straight to the point.Well done
    sam gwatura
  • Im about to launch the biggest branding campaign in my country and those tips you have mentioned confirmed that im on the right track, cause my brand has a very bad reputation in the market with a great margin of opposition, but your tips has fulfilled my confidence