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• Since the vast majority of members have proven to not be receptive to online banking services, I think that it is more productive to focus on what can be done to create a comfortable and compelling migration path into the credit union’s online channel. Continuing to ask non-receptive members to take the leap of faith and jump directly into “the deep end of the pool” with online banking – regardless of how the messaging is spun -- seems to be a futile effort which will have little impact in accelerating online banking adoption.

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• Did I miss the second page of this article

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