That list included many familiar faces. In fact, a full 61% of the honorees analyzing data, it’s one of the many things we do here at Callahan & Associates are clients of Callahan. These credit unions, and many other industry leaders, look to Callahan & Associates for industry insights and data analysis geared toward helping the nation’s financial cooperatives make decisions that better serve members and support organizational growth.

Congratulations to all our clients on the list!

A Measure Of Member Value

Surveys, reviews, Net Promoter Scores, and lists like Forbes’ which is based on consumer feedback are standard tools for measuring member perception. But, how can credit unions apply a number to the benefit they return to membership?

Enter ROM, a comprehensive metric designed by Callahan & Associates that uses savings, lending, and product usage to quantify member value and assign a score to every credit union in the United States. Credit unions across the country use their ROM score to set member-facing goals, hold staff accountable to better serve members, and demonstrate their community impact.

ROM is a quantitative way for credit unions to shout out the difference they make every day in the lives of their members and communities.

Are you curious about where your credit union falls on the ROM index? Are you interested in seeing how your organization compares against credit unions of a similar size? Find out what Callahan has to offer, and request your score today. A Callahan team member will be in contact.

Request Your ROM Score

The post A Nod To Clients And All The Credit Unions That Measure Member Value appeared first on CreditUnions.com.

That list included many familiar faces. In fact, a full 61% of the honorees analyzing data, it’s one of the many things we do here at Callahan & Associates are clients of Callahan. These credit unions, and many other industry leaders, look to Callahan & Associates for industry insights and data analysis geared toward helping the nation’s financial cooperatives make decisions that better serve members and support organizational growth.

Congratulations to all our clients on the list!

A Measure Of Member Value

Surveys, reviews, Net Promoter Scores, and lists like Forbes’ which is based on consumer feedback are standard tools for measuring member perception. But, how can credit unions apply a number to the benefit they return to membership?

Enter ROM, a comprehensive metric designed by Callahan & Associates that uses savings, lending, and product usage to quantify member value and assign a score to every credit union in the United States. Credit unions across the country use their ROM score to set member-facing goals, hold staff accountable to better serve members, and demonstrate their community impact.

ROM is a quantitative way for credit unions to shout out the difference they make every day in the lives of their members and communities.

Are you curious about where your credit union falls on the ROM index? You can view your credit union’s ROM score in both CUAnalyzer and Peer-to-Peer. Log in to your Callahan Portal to get started.

Access The Portal

The post Congrats To Clients And All The Credit Unions That Measure Member Value appeared first on CreditUnions.com.

• PART 1: MEET THE TAYLORS
• PART 2: FINDING THE RIGHT REAL ESTATE AGENT
• PART 3: CHOOSING A HOUSE
• PART 4: WHY WE DIDN’T GET OUR MORTGAGE FROM A CREDIT UNION
• PART 5: OUR MORTGAGE 5 MONTHS LATER
• PART 6: 3 WAYS TO HELP FIRST-TIME HOMEBUYERS

PART 7: WHAT WE’VE LEARNED GOING FROM RENTERS TO HOMEOWNERS (COMING SOON)

Victoria Taylor, a marketing and engagement manager at Callahan & Associates, and her husband, Matt, are on the hunt to find a perfect home. Join them on their journey in this CreditUnions.com timeline exclusive.

3 Ways To Reach First-Time Homebuyers (According To A First-Time Homebuyer)

If you’ve been following along, you know my husband and I bought our first home in Greensboro, NC, back in August. We put 20% down and opted for a conventional 30-year fixed loan through a local mortgage company that our real estate agent recommended.

Our experience was probably a bit different from that of most credit union members. We were moving to the Greensboro area from Raleigh and had no relationship with a local credit union (or bank). We had no FI to turn to for help and guidance. That said, I’ve learned a lot as a first-time homebuyer, and I hope my experience can help readers of CreditUnions.com better target members (and non-members) for their first home loans.

Here are ways credit unions can reach first-time homebuyers, especially those of the millennial ilk.

1. Make it easy to find you. Unless we are already a member, us random townies might not know you exist or what you offer even though your product might be perfect for us. According to the National Association of Realtors, nine in 10 homebuyers today rely on the internet as one of their primary research sources, and 52% turn to the web as their first step. If you are not building an online presence for your mortgage products through social media, digital ads, and local SEO strategies, first-time homebuyers won’t see you.
2. Target your messaging. One-size marketing messages DO NOT fit all. The way you talk to first-time homebuyers must be different from how you talk to members who have bought in the past. And the way you talk to members has to be different from how you talk to non-members. The days of blasting the same message to your full list, or sending the same postcard to everyone, is over. Segment your list and send content that is relevant and personal.
3. Stay on top of your online reviews. Before we found a lender or a real estate agent, my husband and I read more than 100 online reviews from people who were both happy and unhappy with their providers. According to the Opinion Research Corporation, 88% of consumers trust online reviews as much as a personal recommendation, and one negative review can push away as many as 30 potential customers per Convergys. Asking happy borrowers for a review and then monitoring and responding to positive and negative reviews on sites like Google, Yelp, and Facebook will give potential consumers the information they need to feel comfortable partnering with you. As a bonus, it will also help your local search rankings.

Are you reaching first-time homebuyers in your market? Share what’s working by leaving a comment below.

Matt Taylor contributed to this article.

Click through the timeline below to see homebuying milestones and read more from the series. Come back to CreditUnions.com to read about the Taylors’ experience in making an offer and financing a home loan.

The post 2 Real Millennials. 1 Real Mortgage. (Part 6) appeared first on CreditUnions.com.

• PART 1: MEET THE TAYLORS
• PART 2: FINDING THE RIGHT REAL ESTATE AGENT
• PART 3: CHOOSING A HOUSE
• PART 4: WHY WE DIDN’T GET OUR MORTGAGE FROM A CREDIT UNION
• PART 5: OUR MORTGAGE 5 MONTHS LATER
• PART 6: 3 WAYS TO HELP FIRST-TIME HOMEBUYERS

PART 7: WHAT WE’VE LEARNED GOING FROM RENTERS TO HOMEOWNERS (COMING SOON)

Victoria Taylor, a marketing and engagement manager at Callahan & Associates, and her husband, Matt, are on the hunt to find a perfect home. Join them on their journey in this CreditUnions.com timeline exclusive.

2 Real Millennials … 5 Months Later

Hi CreditUnions.com readers. It’s been awhile. While I was writing the first pieces in this series, my husband and I were looking at houses, filling out paperwork, closing our loan, and moving in.

Lesson learned: Commit to writing a blog about an experience after that experience is over.

Going into the home-buying process, Matt and I had no idea what to expect. Would it go fast? Slow? Would it be time-consuming? Anti-climactic? Overwhelming? Exhausting?

It was all of the above.

After we secured financing, we waited. Closing day came and went. It was exciting and not nearly as overwhelming as we anticipated, although passing that 20% down payment check across the table was hard. It’s so much money. But, really, the time and effort it took to complete the application, scan statements, and input information was more overwhelming than signing on the dotted line.

Moving day also was not as stressful as we anticipated, thanks to hired movers. We’ve now been in our new home for slightly more than five months. We are excited to be homeowners and are slowly learning how to care for it fixing broken things ourselves, shoveling snow, and more.

1 Real Mortgage … 5 Months Later

Our loan (remember, not from a credit union) has been sold twice since its origination first to Chase Bank, and then to Fannie Mae. Working with credit unions, I have a stronger-than-average understanding of mortgages, and I expected this. Interestingly enough, our mortgage representative told us upfront the company would sell the loan and asked us to keep an eye on our mail for information on which company would be servicing our loan moving forward.

I know many homeowners want to keep their loan local, but Matt and I don’t have positive or negative feelings about it. It just feels like part of the process. And although I wish we had better educated ourselves on local credit unions before searching for a new home, we don’t regret the process or the companies we worked with. We did try to find a credit union mortgage option, but none were a good fit for us. For our situation, what we chose was the right loan for us.

Back in October, I had the opportunity to meet with 17 chief lending officers at Callahan’s Lending Roundtable in Nashville. Many had read this series, and I enjoyed talking with the group more about lending to millennials or first-time homebuyers and how credit unions are differentiating themselves in a competitive mortgage lending market.

Get Real For Real Results

Looking for more credit union-vetted strategies? Callahan Roundtables offer off-the-record conversations with credit union peers looking to find and share ideas. Attendees drive these unscripted discussions and leave the room with actionable takeaways they can implement at their own institution. Learn more today.

*Attendance at Callahan Roundtables is reserved for executives at participating credit unions.

Working With Real Estate Agents

The mortgage and housing business is heavy on agent referrals. I’d love to hear what steps credit unions are taking to partner with local agents or home builders. Comment below!

• Are you offering first-time home buying seminars with local agents?
• How do you identify members who might be looking for their first home or a new home?
• What kind of ROI are you seeing from those partnerships?

One thing I didn’t realize until I bought a home was just how much influence real estate agents have over their clients, especially first-time homebuyers. This was absolutely the case for us. Matt and I hung on our agent’s every word. This was an unfamiliar process and an unfamiliar area, and he was our guiding light. His referrals and recommendations helped our home-buying process move forward in a positive manner. On the flip side, if a homebuyer is working with a real estate agent less attentive to their needs, the whole process could prove problematic.

But our experience was positive, and we’ve made it through our first five months as homeowners. The house is still standing, and we can’t wait to see what’s in store for the next five.

Matt Taylor contributed to this article.

Click through the timeline below to see homebuying milestones and read more from the series. Come back to CreditUnions.com to read about the Taylors’ experience in making an offer and financing a home loan.

The post 2 Real Millennials. 1 Real Mortgage. (Part 5) appeared first on CreditUnions.com.

• PART 1: MEET THE TAYLORS
• PART 2: FINDING THE RIGHT REAL ESTATE AGENT
• PART 3: CHOOSING A HOUSE
• PART 4: WHY WE DIDN’T GET OUR MORTGAGE FROM A CREDIT UNION
• PART 5: OUR MORTGAGE 5 MONTHS LATER
• PART 6: 3 WAYS TO HELP FIRST-TIME HOMEBUYERS
• PART 7: WHAT WE’VE LEARNED GOING FROM RENTERS TO HOMEOWNERS (COMING SOON)

Victoria Taylor, a marketing and engagement manager at Callahan & Associates, and her husband, Matt, are on the hunt to find a perfect home. Join them on their journey in this CreditUnions.com timeline exclusive.

Why We Didn’t Get Our Mortgage From A Credit Union

Matt and I did not get a mortgage from a local credit union. It feels odd to say, especially here on CreditUnions.com, but before you come at us, pitch forks blazing a la Beauty and the Beast let me explain.

We think there is a good lesson here for both first-time homebuyers and credit union executives who want to work with those potential lifelong members.

Before Matt and I moved to North Carolina, we had a relationship with a local bank and a local credit union in the DC area. We also had accounts with two online-only financial institutions.

We moved knowing we would buy a house eventually and made the choice to not take on another financial relationship until we were ready to buy. Then we would base our decision on which credit union had the right mortgage product for us.

That turned out to be a mistake.

Here three observations I think serve as good the lesson is for credit unions:

1. Invest In Marketing To Millennials: Although I am a millennial, I’ve never jumped on the millennials are so different bandwagon. But we are different. The fact we chose a house before a lender speaks to the fact no one was talking to us. Market your mortgage products or any products to millennials before we need them so you’re top-of-mind when we’re ready to make big life purchases. We’re listening, even if we aren’t immediately acting.
2. Market To New Residents: I suspect data on people who are new to town is available for purchase (or even free through county and city records). When we moved from Washington, DC, to Raleigh, NC, we received marketing collateral from Home Depot (renovate!), West Elm and Crate and Barrel (decorate!), and others. I would have loved to see something, anything, from a local financial institution, bank, or credit union welcoming us to the area and letting us know the locations of nearby branches and services available.
3. Keep Local SEO On Point: According to data from Callahan & Associates, there are 19 credit unions with at least one branch in Guilford County, NC. After we made an offer, we immediately pulled up Google on our phones and searched mortgage loan Greensboro, NC. The only credit union that appeared on the first page was a paid ad. Did you know if you appear 50th or lower on search results you’re basically obsolete? Make sure potential members can find you when they’re looking for you.

The entire mortgage process went so quick that we didn’t have time to think about, let alone research, which credit union was going to be right for us. So, we went with our real estate agent’s recommendation of a local mortgage company.

And I’ll admit, we don’t regret the decision.

The lender we chose was local, experienced with first-time home buyers, and offered a competitive rate. It was also accommodating and accessible, with staff available on weekends and at night to process documents and answer our questions.

Now that we’ve secured financing it’s on to the home inspection.

Matt Taylor contributed to this article.

Click through the timeline below to see homebuying milestones and read more from the series. Come back to CreditUnions.com to read about the Taylors’ experience in making an offer and financing a home loan.

The post 2 Real Millennials. 1 Real Mortgage. (Part 4) appeared first on CreditUnions.com.

PART 1: MEET THE TAYLORS,PART 2: FINDING THE RIGHT REAL ESTATE AGENT,PART 3: CHOOSING A HOUSE,PART 4: WHY WE DIDN’T GET OUR MORTGAGE FROM A CREDIT UNION,PART 5: OUR MORTGAGE 5 MONTHS LATER,PART 6: 3 WAYS TO HELP FIRST-TIME HOMEBUYERS,PART 7: WHAT WE’VE LEARNED GOING FROM RENTERS TO HOMEOWNERS (COMING SOON)

Victoria Taylor, a marketing and engagement manager at Callahan & Associates, and her husband, Matt, are on the hunt to find a perfect home. Join them on their journey in this CreditUnions.com timeline exclusive.

Choosing A House

Matt and I had no idea what to expect when we started to look at homes. Our only experience until now has been hours of watching House Hunters, Fixer Upper, and The Property Brothers.

HGTV makes buying a house look easy. But we’ve learned some things ourselves along the way.

It began by sharing our must-haves and nice-to-haves with our real estate agent, Patrick. He took those into consideration when choosing homes for us to look at.

The Taylors’ House Priorities

1. Location.We’re targeting northwest Greensboro, NC, in our search. This area is near Matt’s office, restaurants, and shops, and it’s easy to get into the city center. It’s also a great location for resalevalue and schools. We were also open to looking at the surrounding communities of High Point and Jamestown and in southwest Greensboro. After looking at homes in those areas, though, we narrowed our search to northwest Greensboro because we enjoythe slightly older homes and overall feel of the neighborhoods.
2. Space.We’re looking for a four-bedroom home. We want a dedicated space for a home office and still have enough guest rooms to accommodate our out-of-state families when they come to visit. We’d like at least twobathrooms mostly for resale and convenience and at least a 0.25-acre lot.
3. Outdoor Living. Greensboro is called GREENSboro for a reason. We’re looking for a spacious backyard and a great deck or patio where we can enjoy outdoor dining, entertaining, and grilling. Winters in North Carolina are a biton the mild side, and we’re looking forward to enjoying an outdoor space well into the late fall. We’d also like a fenced yard or an easy-to-fence yard for our dog.

Of course, there are some nice-to-haves in the back of our minds, too, like a garage or carport, spacious bathtub, fireplace, kitchen island, and lots of storage space.

Matt and I went into our home search with a clear list of what we were looking for, but we also realize we might need to settle when it comes to some of the extras.

The Great House Search

Us Taylors aren’t great at making on-the-spot decisions. Going into the home-buying process, that was a fear that could make buying a home difficult. See, Greensboro is by no means the most competitive market in the country looking at you,California but a competitively priced home in a good neighborhood does go fast.

Many people told us that when we found the right house, we’d know. We were skeptical of that sentiment.

We spent two Saturday afternoons with our agent looking at a variety of homes within our budget. Our agent never took us to or tried to push us into a home that was more expensive than we were comfortable paying thank you, Patrick!

After our first outing, we found a house we really loved. But it was right before the July Fourth holiday, and we wanted to think about it. It sold over the holiday.

We went into our second outing feeling a bit discouraged. Patrick lined up a mix of homes to tour some he selected, others we picked out.

From the minute we walked into house No. 9 that day, we had a feeling of home and a sense of peace. We could envision ourselves living there. Our lack of decisive decision-making wasn’t a problem.

We’re excited to share with CreditUnions.com readers that we made an offer on that house, and we’re currently under contract. We’re set to close on our first home on Aug. 22.

Home is in sight.

Matt Taylor contributed to this article.

Click through the timeline below to see homebuying milestones and read more from the series. Come back to CreditUnions.com to read about the Taylors’ experience in making an offer and financing a home loan.

The post 2 Real Millennials. 1 Real Mortgage. (Part 3) appeared first on CreditUnions.com.

PART 1: MEET THE TAYLORS,PART 2: FINDING THE RIGHT REAL ESTATE AGENT,PART 3: CHOOSING A HOUSE, PART 4: WHY WE DIDN’T GET OUR MORTGAGE FROM A CREDIT UNION, PART 5: OUR MORTGAGE 5 MONTHS LATER,PART 6: 3 WAYS TO HELP FIRST-TIME HOMEBUYERS,PART 7: WHAT WE’VE LEARNED GOING FROM RENTERS TO HOMEOWNERS (COMING SOON)

Victoria Taylor, a marketing and engagement manager at Callahan & Associates, and her husband, Matt, are on the hunt to find a perfect home. Join them on their journey in this CreditUnions.com timeline exclusive.

Finding The Right Real Estate Agent

Greensboro is a city of approximately 280,000 located in the Piedmont Triad region of North Carolina. At 75 miles west of Raleigh and 90 miles northeast of Charlotte, locals like to say it’s within driving distance of just about everywhere.

The cost of living score is 92 on a scale of 100, unemployment is typically below the state average, and the average home value is $128,500.

Finding the right real estate agent is especially important to us. We are anxious to begin the home-buying process but don’t want to rush into this blindly.

We started our search by asking Matt’s local co-workers for recommendations and turned to local search and online reviews to find agents with whom we might be interested in working. We interviewed several agents, keeping in mind the following criteria:

1. Experience in the Piedmont Triad market: Because we are unfamiliar with Greensboro, we are looking for an agent who knows the city and surrounding areas and can guide us toward the right neighborhood and a home with good resale potential.
2. Experience with first-time homebuyers:As first-time homebuyers, we have a lot of questions some that are probably very basic. We are looking for an agent who is patient and willing to walk us through the process step-by-step.
3. An authentic personality:We want a real estate agent who is authentic in their advice and feedback, not onewho will tell us what we want to hear make a sale (and get paid). This means telling us when they think a neighborhoodor house might not be the right fit for us or if we have unreasonable expectations or requests.

After speaking with several agents by phone, email, and in-person, we chose Patrick, a realtor with a story similar to ours.

Although Patrick is originally from Greensboro, he and his wife lived in Northern Virginia for several years before moving back to Greensboro. He also grew up with Lhasa Apsos. Victoria says this means that we and Patrick were destined to be together.

Now that we’ve found a real estate agent, it’s time to begin the house hunt!

Matt Taylorcontributed to this article.

Click through the timeline below to see homebuying milestones and read more from the series. Come back to CreditUnions.com to read about the Taylors’ experience in finding their perfect home.

The post 2 Real Millennials. 1 Real Mortgage. (Part 2) appeared first on CreditUnions.com.

PART 1: MEET THE TAYLORS,PART 2: FINDING THE RIGHT REAL ESTATE AGENT,PART 3: CHOOSING A HOUSE,PART 4: WHY WE DIDN’T GET OUR MORTGAGE FROM A CREDIT UNION,PART 5: OUR MORTGAGE 5 MONTHS LATER,PART 6: 3 WAYS TO HELP FIRST-TIME HOMEBUYERS PART 7: WHAT WE’VE LEARNED GOING FROM RENTERS TO HOMEOWNERS (COMING SOON)

Victoria Taylor, a marketing and engagement manager at Callahan & Associates, and her husband, Matt, are on the hunt to find a perfect home. Join them on their journey in this CreditUnions.com timeline exclusive.

Meet The Taylors

We are Matt and Victoria Taylor, older millennials (35 and 31, respectively) living in North Carolina. By day we both work in marketing-related jobs, by night we scour real estate listings and pore over housing blogs. We don’t have any kids, but dote entirely too much on our 11-year-old Lhasa Apso, who rewards this love by peeing on our carpet.

This is our first-time homebuying story.

Victoria is a marketing and engagement manager at Callahan & Associates (operators of CreditUnions.com), and Matt is an account manager at a full-service marketing agency (and guest CreditUnions.com contributor). We moved from Arlington, VA, to Raleigh,NC, in May 2016 in search of our American dream to be homeowners.

The Taylors: Victoria, Matt, and Sadie

Single-family homes in Arlington are expensive, and we couldn’t find a house in a neighborhood we liked with a price we could afford that was also relatively close to our jobs. So, we moved four hours south to Raleigh.

Victoria started telecommuting, still working full-time for Callahan. Matt quit his stable, well-paying job as a government contractor.

After a year of searching for full-time work in North Carolina, Matt landed a great opportunity in Greensboro, approximately 70 miles west of Raleigh.

So Taylors went on the move again.

Matt Taylorcontributed to this article.

Click through the timeline below to see homebuying milestones and read more from the series. Come back to CreditUnions.com to read about how the Taylors chose a real estate agent.

The post 2 Real Millennials. 1 Real Mortgage. (Part 1) appeared first on CreditUnions.com.

Moving forward, readers* can click on identified graphs to automatically pull up that data in Peer-to-Peer. From there, it takes only a few clicks to customize the graph and compare any credit union’s performance.

Please note, the graph in Peer will display data for the user’s identified primary and peer groups rather than the comparisons shown in the article.

Reading + Analysis=Game-Changer

Callahan’s insight featured on CreditUnions.com can help readers take their own credit union’s performance analysis to the next level. After all, readers can learn a lot from evaluating the strategy and performance of other credit unions.

CreditUnions.com often features graphs like the one above, for example, as a part of its examinations into the industry’s best practices. In this case, Callahan might be looking at a credit union with a larger than average branch network and a belowaverage efficiency ratio. The article shares tips for how to operate so efficiently, which is helpful in generating new ideas. And the graph is helpful in showing the performance for a specific group of credit unions. But how can readers determinehow their credit union compares to credit unions in similar peer groups, fields of membership, business models, etc.?

This is where Callahan’s embedded Peer-to-Peer graphs can save readers time and spur their thinking about how to make their credit union operate more efficiently. With the new Peer-to-Peer graph functionality on CreditUnions.com, a few simple clicksis all it takes to create a custom graph that offers more insightful analysis.?

Here’s How To Do It:

1. Click on the graph embedded in the CreditUnions.com article. This will open Peer-to-Peer and show the graph featuring data sets from the user-selected primary and comparison credit unions.
2. Want to change the comparison? No problem. Create a new peer group by clicking Comparison Set > Create New. Then click Create.
3. Under financials, type branches and set a minimum and maximum.
4. For better insight, add additional criteria, such as an asset range, geographic location, number of employees, or FOM requirement.
5. Name & Finish and choose to add the group to the current display

Example Of The Graph You Will Be Able To Build In Peer-to-Peer

Source: Callahan & Associates.

After analyzing a credit union’s specific data, a reader might discover their credit union is performing above or below credit unions that operate under a similar business model, asset size, etc. A quick visit back to Credit Unions.com can helpthem learn more from leading credit unions about how to improve performance or turn a good strategy into a great one.

*Readers must have a current subscription to Peer-to-Peer in order to utilize the embedded graph feature. Interested in learning more? Contact us today.

SEE IT IN ACTION

Want to see Callahan’s embedded Peer-to-Peer graphs in action? Check out these articles:

12 Ratios Every Marketing Manager Should Know?

ACH Data Means More Lending For A NY Credit Union?

How Partners FCU Markets What Its Members Want

Need help? Contact us.

EMAIL CALLAHAN

The post Callahan Is Taking Content To New (Data) Heights appeared first on CreditUnions.com.

The largest change in mortgage market share occurred among non-depository financial institutions, such as online providers and mortgage finance companies, which increased from 40.1% to 43% year-over-year. The only other segment to report an increase in market share was OCC-regulated institutions, consisting of national banks and savings institutions, which increased their market share 0.6 percentage points from 5.8% to 6.4% from 2014 to 2015.

Total first mortgage originations expanded $461.4 billion, or 33%, to $1.8 trillion dollars, according to Callahan director of industry analysis Sam Taft.

Although credit unions did not increase market share, it is encouraging to see them maintain share in a growing market, Taft says. Bank market share, on the other hand, declined. This could be due to consumers trusting in credit unions for their real estate financing needs, credit unions’ increasing visibility throughout the country, or the value proposition credit unions offer.

In 2015, credit union market share reached double digits in nine states, led by Alaska at 28.4%. Vermont credit unions increased their market share the most on a year-over-year basis, rising 3.4 percentage points to 24.0%, the second highest to Alaska.

LEADERS IN CREDIT UNION MORTGAGE MARKET SHARE
FOR U.S. CREDIT UNIONS | DATA AS OF 12.31.15

Source: MortgageAnalyzer by Callahan Associates | Home Mortgage Disclosure Act

Meanwhile, credit unions in the Florence-Muscle Shoals, AL, metropolitan statistical area (MSA) posted the largest increase in market share. Its 8.8-percentage-point increase brings total market share in that northern Alabama region to 18.2%.

Nationally, credit union market share of FHA loans declined 20 basis points year-over-year to 0.9%. The FHA origination market by all institutions outpaced activity by credit unions, increasing 71.9% nationwide, whereas credit unions expanded their FHA originations 45.5% over the period.

Credit union VA loan market share increased from 4.7% to 5.2%. Total VA loans originated by credit unions increased at a faster rate than the broader market, 45.4% compared to 30.8% nationwide.

The post Credit Union Mortgage Market Share Is Unchanged In 2015 appeared first on CreditUnions.com.