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Alexandra (Alex) is Vice President Of Marketing & Engagement at Callahan, where she leads a team of marketers and communication specialists. With more than seven years of credit union experience, Alex helps shape the positive interactions between Callahan and its current and prospective clients.
A frequent contributor to CreditUnions.com, Alex also represents the organization across the country at industry events, providing insights and thought leadership on key areas such as brand management, peer financial analysis, key credit union trends, and more. She is passionate about improving credit union performance and using data to solve problems.
Alex graduated Magna Cum Laude from American University, where she studied psychology and marketing.
Callahan spotlights credit unions of all sizes that return the most value to members.
It’s not easy to lead a team when members are dispersed across a city, state, or country. These tips will help take the pain out of off-site leadership.
Even as reality changes by the day, credit unions can provide stability and support to worried members.
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Planning and variety go a long way in helping credit unions steadily create content that showcases their brand and humanity without breaking the budget.
These key do’s and don’ts will help any credit union build a superior member experience program in a snap.