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Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions. Sharon has more than 15 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC. She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
You can contact Sharon at editor@creditunions.com.
The CEO of Texas Trust Credit Union talks about what he’s learned through the years, how he found his way from auditor to credit union CEO, and why there’s no room for a big ego when it comes to helping members.
In a tight labor market, credit unions find creative ways to attract talent.
Members compare their credit union experience against all other service providers, and anything but a seamless experience can have a dramatic impact on the relationship.
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The CEO of LGE Community Credit Union talks mentors, teams, and putting members first.
In a changing economic environment, this guiding framework helps institutions determine where they want to go and how to get there.
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