2 Graphs That Show Member Usage Is On The Rise

Credit union members are using more products than they were one year ago.

Andrew Bolton

Product Penetration
Members are looking to their credit union more often for core products.
Callahan & Associates | www.creditunions.com
Data as of March 31, 2014

Source: Callahan & AssociatesPeer-to-Peer Analytics
Callahan & Associates2014 Directory

Deposit Market Share
Credit unions hold approximately 9% of all deposits at financial institutions.
Data as of June 30, 2014
Callahan & Associates | www.creditunions.com

Source: Callahan & AssociatesPeer-to-Peer Analytics
Callahan & Associates2014 Directory

June 30, 2014