6 Graphs About The Online And Mobile Landscape At Credit Unions

Credit unions offer several ways to make banking with the institution easier.
Janet Lee

The popularity of online mobile banking continues to grow. In a 2014 Trends in Consumer Mobility Report by Bank of America, 23% of survey respondents said they complete the majority of their banking transactions at a brick-and-mortal branch. Nearly half, 47%, use either mobile or online channels as their primary method of banking.

Percentage Of Credit Unions That Offer Online And Mobile Technology
For all U.S. credit unions | Data as of March 31, 2014
Callahan & Associates | www.creditunions.com

gow-july-7-2014

According to a 2013 survey conducted by Ipsos Public Affairs for American Bankers Association, 39% of respondents prefer Internet banking, making it the most popular banking method; however, at 8%, mobile banking eclipsed the popularity of both the telephone (7%) and mail (7%). That’s a 30% increase over 2012 and goes to show the growing importance of this channel.

Percentage Of Credit Unions That Offer Electronic Cash
For all U.S. credit unions | Data as of March 31, 2014
Callahan & Associates | www.creditunions.com

Percentage Of Credit Unions That Offer Kiosks
For all U.S. credit unions | Data as of March 31, 2014
Callahan & Associates | www.creditunions.com

Percentage Of Credit Unions That Offer E-Statements
For all U.S. credit unions | Data as of March 31, 2014
Callahan & Associates | www.creditunions.com

Number Of Members That Use A Credit Union’s Transactional Website
For all U.S. credit unions | Data as of March 31, 2014
Callahan & Associates | www.creditunions.com

The Most Commonly Accessed Mobile Banking App Functions
For 1,000 U.S. adult smartphone owners with a current banking relationship
From Bank of America’s Trends in Consumer Mobility Report

Sources: Peer-to-Peer Analytics by Callahan & Associates, Bank of America’s Trends in Consumer Mobility Report

July 7, 2014

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