6 Graphs That Demonstrate The Power Of Technology

A touch of tech savvy helps even small credit unions outperform their larger peers.
Janet Lee

Credit Union Leaders In Online Banking Technology
For all U.S. credit unions <$50M in assets | Data as of December 31, 2013
Callahan & Associates | www.creditunions.com

21 Tech Savvy Credit Unions Under $50M
STATE NAME ASSETS
TX Alamo $43,050,670
ME Brewer $47,371,933
OH Bridge $44,797,482
TN Collegedale $40,077,546
WI CONE $29,105,851
TX Dallas $47,794,987
IA Des Moines Police Officers $42,450,094
NY Education Affiliates $49,432,099
WV Element $26,554,637
OK Encentus $29,554,444
OR EWEB Employees $21,296,518
NE Gallup $15,646,098
OH Great Lakes $25,543,167
CT Hartford Healthcare $31,646,989
NC Lion’s Share $35,530,205
NM Loco $39,037,280
OH New Horizons $38,674,257
NM Roswell Community $24,831,328
NY Saratoga’s Community $38,584,315
WA SnoCope $46,877,697
AR Truservice Community $37,384,823

* Tech Savvy means the credit union offers ALL of the following services to members:

  • Remote deposit capture
  • Mobile banking
  • New member application via online channels
  • New share account via online channels
  • New loan application via online channels

Source: Callahan & Associates Peer-to-Peer Analytics

Growth At Tech Savvy Versus Non Tech Savvy Credit Unions
For all U.S. credit unions <$50M in assets | Data as of December 31, 2013
Callahan & Associates | www.creditunions.com

Source: Callahan & Associates Peer-to-Peer Analytics

Product Penetration At Tech Savvy Versus Non Tech Savvy Credit Unions
For all U.S. credit unions <$50M in assets | Data as of December 31, 2013
Callahan & Associates | www.creditunions.com

Source: Callahan & Associates Peer-to-Peer Analytics

Average Member Relationship At Tech Savvy Versus All Credit Unions
For all U.S. credit unions <$50M in assets | Data as of December 31, 2013
Callahan & Associates | www.creditunions.com

Source: Callahan & Associates Peer-to-Peer Analytics

Loan And Share Growth At Small Tech Savvy Credit Unions Versus Larger Credit Unions
For all U.S. credit unions <$250M in assets | Data as of December 31, 2013
Callahan & Associates | www.creditunions.com

Source: Callahan & Associates Peer-to-Peer Analytics

Delivery Channel Deployment & Online Transaction Capabilities
Data as of December 31, 2013
Callahan & Associates | www.creditunions.com

Under $50M $50M – $100M $100M – $250M $250M – $500M $500M – $1B Over $1B
ONLINE DELIVERY
% Remote Deposit Capture 2.21% 6.44% 18.85% 29.75% 41.26% 61.06%
% Mobile Banking 13.44% 52.65% 71.17% 79.89% 82.96% 88.94%
ONLINE MEMBER INTERACTION
% New Member Application 17.28% 39.90% 54.15% 65.16% 69.96% 79.33%
% New Share Account 8.36% 26.01% 42.19% 58.07% 67.26% 76.44%
% New Loan Application 24.48% 67.55% 79.04% 89.52% 91.93% 94.23%

Source: Callahan & Associates Peer-to-Peer Analytics

June 2, 2014

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