The Credit Union Guide To The Generation Gap

Better understand how to serve different generations with this guide from Callahan & Associates.

Different generations require different conversations. Over the past few weeks, Callahan’s analysts have produced handy guides for credit unions looking to more fully understand the generations they serve.

Click through below to view the guides and learn more about these generations: What’s on their minds? What are they looking for? What life events are coming up?

The Credit Union Guide To: Generation Z

  • Born Between: 1997-2018
  • Percent of U.S. Population: 21.5%
  • What’s On Their Minds: Affording college

Read The Credit Union Guide To Generation Z

The Credit Union Guide To: Generation Y

  • Born Between: 1981-1996
  • Percent of U.S. Population: 24.7%
  • What’s On Their Minds: Being underemployed

Read The Credit Union Guide To Generation Y

The Credit Union Guide To: Generation X

  • Born Between: 1965-1980
  • Percent of U.S. Population: 20.3%
  • What’s On Their Minds: Planning for retirement

Read The Credit Union Guide To Generation X

The Credit Union Guide To: Baby Boomers

  • Born Between: 1946-1964
  • Percent of U.S. Population: 23.5%
  • What’s On Their Minds: Preparing for medical expenses

Read The Credit Union Guide To Baby Boomers

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September 3, 2018

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