What's In My Wallet

This week, CreditUnions.com, is all about credit cards — who has them, who wants them, and how to make them a successful part of your core business model.

 
 

Last night, I spent my evening doing what Forbes predicted 111+ million television viewers were doing, watching the Seattle Seahawks and Denver Broncos battle it out for Super Bowl  XLVIII. Of course, I’d be lying if I didn't say I was also watching the ads. I’m always curious to see what is worth spending $4 million for 30 seconds. And regardless of the number of eyeballs that might be watching, the answer never seems like a sensible outlay of cash.

Luckily, viewers across the United States have credit unions to help them make wiser choices with their money, not only in how they save but also in how they spend.

For example, roughly 16% of 18- to 29-year-olds don’t have a credit card. Although these consumers won’t overextend their credit, they’re are also failing to build the responsible usage experience and credit history needed to manage larger commitments later in life. In How The Credit Card Crumbles, writer Aaron Pugh outlines three strategies credit unions are adopting to increase younger members’ comfort with credit cards.

Elsewhere on CreditUnions.com this week, you can read all about credit cards — who has them, who wants them, and how to make them a successful part of your core business model.

Want to see which credit unions lead the industry in credit penetration and learn how one of these institutions achieved such success? Then read No Substitute For Hard Work. Want to learn about the six habits of highly effective credit union credit card programs? Then check out How To Make The Most Of Your Credit Card Program by credit card expert Tim Kolk.

We’ve also got insight straight from the mouths of three industry executives. In It’s Time To Re-Launch Your Credit Card Program. Now What?, Randy Glassburn, CEO of Ball State Credit Union, and Lori Reeves, vice president of operations and eServices of Financial Partners Credit Union, talk about why their credit unions sold their credit card portfolios in the early 2000s and the factors that prompted them to return to that line of business. And in A New Era Of Credit Cards, Julie Moran, vice president of support services at Digital Credit Union, talks about the rollout of the $5.1 billion credit union’s new EMV card. The more secure, more versatile, more expensive cards present opportunities as well as challenges for credit unions.

Also this week, we're launching our new Graphic Of The Week. Callahan analyst Janet Lee breaks down credit card trends in this fantastic infographic.

If all this credit card talk isn’t enough for you, Callahan & Associates has just released its Payments Market Share Guide. Check it out on CreditUnions.com.

But back to the Super Bowl. Forbes might have predicted a viewership in the triple-million-digits, but no one predicted the blow out we saw on Sunday. Congratulations to the Seattle Seahawks and all its fans.

 
 

Feb. 3, 2014


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