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Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
This week, CreditUnions.com features strategies to improve the call center blueprint, from outbound calling specialists to metrics that measure success.
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Empowering employees to provide top-shelf member service requires careful selection, training, follow up and attention to their wellness.
How two credit unions monitor quantity without forgetting about quality when they measure contact center performance.
Aptitude, attitude, and opportunity have helped Leaders Credit Union develop a team of call center cross-sell superstars.
A new local service strategy allows SECU of North Carolina to measure contact center success three rings at a time.
Leading contact center providers offer a few ins and outs of the most popular metrics financial institutions use to measure performance.
When implemented and maintained properly, credit union call centers can increase efficiency, reduce costs, and improve member satisfaction.
Locating call centers across its North Carolina footprint maximizes building space for SECU and provides jobs in high unemployment areas.