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A Minnesota credit union goes against the grain in offering free checking and rewards points.
Look for shared values and a commitment to advocacy when selecting affinity card partnerships.
Are two brands better than one?
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Credit unions can find a “tremendous pricing opportunity” under the proposed Durbin Amendment, says one industry expert.
A Washington credit union brings the appeal of mobile-based promotions to financial education.
Purdue Federal procures longer lasting financial relationships with its affinity card product.
Credit cards are missing the mark in loyalty and rewards.
From deciding to re-enter the market, realistically evaluating the profitability of your portfolio or considering offering rewards there’s something here for nearly every card program.
It might be tempting to view profitability reporting as something that only the CFO and CEO need to care about, but reliable profitability measurement benefits the entire member base.