Big Data, Bigger Questions

Big data promises to lead the next tech revolution, but its definition and its usefulness are still being defined.

There’s no doubt that big data is the current industry buzzword. Fresh off the heels of a major election where next-generation data gathering and advanced analytical insight played an unprecedented role, credit unions and other companies are beginning to see real-world business applications associated with this sometimes obtuse term.

Below, we address what big data is and what it isn’t, and highlight the potential it holds for the cooperative financial space.

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June 2, 2014

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