Let Your Clothes Do The Talking

No, we’re not going to tell you what’s hot this season in credit union fashion. Instead, here are four ways that credit unions are working their wardrobe issues in support of a larger cause.
Drew Grossman

1. Hey, Your Nametag Is Upside Down

Branch staffers at Heritage Federal Credit Union ($471M, Newburgh, IN) wore their nametags upside down during the credit union’s Flip-A-Loan program as a way to initiate conversations with members and create opportunities to refer and cross-sell products. For members that refinanced a loan from another institution, Heritage returned 1% of the loan value up to a limit of $750. In all, the promotion garnered $6 million in refinances in just two-and-a-half months.

2. Go Casual For The Kids

Mark your calendars: Every September 10 is Miracle Jeans Day, part of a national fundraising campaign organized within the cooperative industry by Credit Unions for Kids. Participating staff can either donate $5 to wear jeans to work or pay $25 for a branded campaign T-shirt. All funds raised go toward charity care, medical equipment, and research at 170 Children’s Miracle Network Hospitals.

3. Great Rates; Even Better Shoes

Money never goes out of fashion. That’s why Tennessee Valley Federal Credit Union ($1B, Chattanooga, TN) collaborates with local news and radio stations to sponsor a reporter who not only blogs about fashion on the credit union’s website but also selects winners for the organization’s best-dressed competitions. Fashionistas and dapper gents tweet photos of themselves with the hashtag #tvfcustylewatch for a chance to win $100.

4. Look Sharp And Learn Safe

According to a study conducted by the College of Education at the University of Nevada, Reno, school uniforms impact students’ safety, confidence, and self-esteem.

When families in the Anderson Community Schools cannot afford to purchase the requisite uniform, Madison County Federal Credit Union($69.5M, Anderson, IN) is there to help. The credit union sponsors a clothes drive and encourages members to donate new or gently used items that match the school system’s dress code.

October 13, 2014

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