IC FCU ($452.7M, MA) is partnering with Compassed Creative Services Agency to create video marketing aimed at the elusive Gen Y demographic. With zombie books, movies, apps, and sensationalized news stories, zombies are increasingly popular among Gen Y. IC FCU is targeting its marketing to bring in more young members. See the full video here.
IC FCU’s promotions take advantage of a recent craze for all things Zombie.
May 27, 2014