The Innovation Series is celebrating 2026 with a diverse slate of finalists whose breakthroughs are reshaping member experience, data and business intelligence, lending, employee engagement, fraud prevention, and digital member engagement — all with the power to help credit unions thrive in a rapidly evolving marketplace. Register for the Innovations In Data And Decision Intelligence webinar on Wednesday, March 11th at 2PM EST.

Read on to learn more about this year’s finalists in Data & Business Intelligence:  Amsive, Passerelle, Sogolytics, Xenodata.

Amsive

Describe your innovation.

Amsive’s Member Growth Engine (MGE) is a scalable growth framework that helps credit unions expand member relationships more efficiently by aligning product adoption to the member journey.

The Member Growth Engine combines first-party data, behavioral and life-stage signals, predictive segmentation, and automated multichannel activation to identify members most likely to benefit from their next financial product. These insights are activated through coordinated messaging across email, paid media, direct mail, and owned digital channels.

Unlike siloed, product-centric campaigns, the Member Growth Engine is designed around the full member lifecycle, spanning deposits, cards, lending, investments, and insurance. By meeting members at the right moment with relevant guidance and appropriately matched products, the MGE increases product adoption, deepens engagement, and improves marketing efficiency. Continuous testing and optimization allow performance to improve over time, creating a repeatable system for sustainable, member-aligned growth.

What opportunity or challenge does it address?

Credit unions face increasing pressure to grow product adoption and deepen member relationships while operating with limited budgets, smaller teams, and fragmented data. Traditional growth efforts are often product-centric and campaign-based, treating each product as a separate initiative rather than part of a connected member lifecycle. This approach makes product growth inefficient, driving low adoption, inconsistent engagement, and limited long-term impact.

The Member Growth Engine addresses this challenge by using the member journey as the organizing principle for growth. By aligning products and services to where members are in their financial lifecycle, the Engine makes product adoption more effective and efficient — driving higher usage, deeper relationships, and stickier services over time. Instead of relying on volume-based promotion, it prioritizes relevance and readiness, allowing credit unions to grow product depth and lifetime value without increasing waste or eroding trust.

How does it increase member value?

The Cross-Sell Engine increases member value by shifting the credit union’s role from reactive product marketer to proactive financial partner.

It helps credit unions identify member needs earlier, using behavioral patterns and life-stage indicators, then delivers timely, relevant recommendations aligned to members’ real financial situations. Messaging is educational and purpose-driven, helping members understand why a product may be beneficial — not just that it exists.

By reducing irrelevant outreach and replacing generic promotions with personalized guidance, members experience clearer communication, less friction, and more meaningful engagement — building trust and supporting better financial decisions over time.

What differentiates this innovation from competitors?

Most cross-sell solutions focus on individual products, single channels, or point-in-time campaigns. Amsive’s Cross-Sell Engine is different in four key ways:

1. 1. Journey-led, not product-led: The CSE is designed around the member lifecycle, applying consistent logic across all product lines rather than optimizing one product at a time.
   2. Modular and scalable: Credit unions can deploy individual components or the full engine, making it adaptable to different maturity levels, team sizes, and growth goals.
   3. True multichannel orchestration: Insights are activated across paid, owned, and offline channels in a coordinated way—rather than operating in silos.

1. Built for continuous improvement: Ongoing testing, learning, and measurement are embedded into the framework, allowing performance to improve over time instead of resetting with each campaign.

The result is a practical, repeatable system that delivers measurable growth while improving the member experience — something few competitors can offer at scale.

Passerelle:

Describe your innovation.

Passerelle’s Data Rocket® helps credit unions modernize their data estate to better serve members and internal stakeholders and lead with confidence. Data Rocket’s innovation is not about introducing new tools, but about enabling credit unions to move faster and make better decisions without disrupting the necessary data dial tone to drive continuous business outcomes.

Data Rocket provides a practical path to unified data in the cloud, establishing a centralized, governed data foundation on Snowflake, with prebuilt accelerators and repeatable data models designed for credit unions. The Data Rocket architecture allows teams to spend less time assembling and validating data and more time acting on insight and creating value for the organization.

Building on this foundation, Data Rocket’s Banking Assistant is an agentic AI tool that gives leaders and teams a simple way to ask questions of trusted data using natural language. Technology operates quietly in the background, enabling clarity and confidence rather than complexity.

What opportunity or challenge does it address?

Credit unions are expected to deliver personalized, timely experiences while operating with lean teams and legacy systems. Data is often locked in the core or spread across disconnected tools, making it difficult to get a complete view of member behavior, performance, or risk.

Data Rocket helps credit unions take ownership of their data and use it to support day-to-day decisions. By modernizing analytics and reporting on Snowflake, credit unions reduce reliance on manual extracts, improve consistency, and gain the flexibility to respond as member needs and market conditions change.

How does it increase member value?

Members benefit when credit unions can understand their needs quickly and respond with confidence. Data Rocket shortens the time between question and action by giving teams faster access to trusted information.

With better visibility into member activity and trends, credit unions can engage more personally, time outreach more effectively, and reduce friction across services. Staff spend less time reconciling reports and more time helping members.

The result is a more responsive credit union that delivers consistent, relevant experiences as expectations evolve.

What differentiates this innovation from competitors?

Data Rocket is built specifically for how credit unions operate and make decisions.

Rather than focusing on dashboards or one-off analytics projects, Data Rocket focuses on creating a durable data foundation that supports many use cases over time. Prebuilt accelerators and governance patterns reduce implementation effort and risk, while Snowflake provides the scalability credit unions need without locking them into vendor-controlled reporting.

Most importantly, Data Rocket allows credit unions to decouple insight from the core system. This creates long-term flexibility, reduces dependency on third parties, and ensures the credit union controls how its data is used to serve members.

Sogolytics:

Describe your innovation.

Sogolytics enables credit unions to turn member experience and data into clear, actionable decision intelligence.

Credit unions collect feedback, operational metrics, and performance data, but these insights are often fragmented across systems. As a result, leaders see scores and reports, but lack clarity on how member experience impacts loyalty, efficiency, and financial outcomes.

Our innovation connects these dots.

Sogolytics unifies member feedback, journey insights, operational data, and employee input into a single intelligence layer. This allows credit union leaders to understand where experience friction occurs, why it happens, and how it affects outcomes such as retention and cost to serve.

Rather than relying on periodic surveys, we enable continuous, contextual listening across key member interactions. This helps credit unions identify issues early, prioritize what matters most, and take action with speed and accountability.

By translating experience signals into business insight, Sogolytics helps credit unions operationalize member experience and use it as a lever for loyalty, efficiency, and informed leadership decisions.

What opportunity or challenge does it address?

We work with over 55 credit unions, including First Credit Union ($770.9M, Chandler, AZ) which used Sogolytics to modernize how they collect and act on member feedback, transforming their understanding of the member experience and driving real operational improvements.

Before adopting Sogolytics, First Credit Union relied on a “secret shopper” program and lengthy surveys that produced data that was slow, indirect, and hard to turn into action. The credit union needed direct member feedback that could drive strategy and reinforce its core value of putting members first.

After implementing Sogolytics, creating and distributing surveys became simple and fast, and results were available in real time rather than weeks later. First Credit Union expanded feedback collection across critical moments in the member journey — including teller interactions, loan applications, phone center calls, and digital channels — providing a more complete and authentic picture of the member experience.

With these insights, the credit union could segment and analyze feedback by journey stage, revealing what members truly valued and where gaps existed. These insights informed improvements such as streamlining the account opening process and reshaping staff training, leading to smoother experiences that more closely aligned with member expectations.

How does it increase member value?

This innovation increases member value by helping credit unions better listen to, understand, and respond to their members as individuals, not account numbers.

Members often experience friction that feels small in isolation but deeply frustrating over time. Confusing digital experiences, delayed service, or feeling unheard can quietly erode trust. Sogolytics helps credit unions surface these moments early by capturing feedback at the moments that matter most, across digital, branch, and service interactions.

By connecting member feedback with operational and business insight, credit unions can focus on fixing what truly affects members’ lives. This leads to smoother experiences, faster resolution, and more thoughtful service that reflects real member needs.

Just as importantly, the platform enables credit unions to close the loop with members. When members see their input acknowledged and acted upon, it reinforces the cooperative promise and builds confidence that their credit union is listening and acting in their best interest.

The result is a more human, responsive, and trustworthy experience that strengthens loyalty and deepens long-term member relationships.

What differentiates this innovation from competitors?

Sogolytics delivers industry experience, advanced technology and superior customer support that the competition can’t match

• • Industry-Specific Intelligence: With the Sogolytics Experience Navigator, credit unions are able to get ready to implement action plans on day one, specifically built for their business objectives, whether they be member retention, community loyalty, or loan growth.
  • From Insights To Action: While competitors offer survey deployment, we bridge the gap between data collection and strategic implementation. Our platform combines AI-powered survey creation, reporting, and action plans, with white glove customer support, making the process simple and fast from ideation to action. Real-time analytics allow credit unions to immediately address member acquisition, retention, and engagement challenges.
  • Proven Credit Union Expertise: It’s not just about the technology. Sogolytics works with many of the largest credit unions in the country and has valuable experience helping businesses in the industry to reach their goals. No matter what your challenges are, we’ve likely faced them in the past, and we bring that knowledge to every strategy session and customer support call.

XenoDATA:

Describe your innovation.

XenoDATA helps credit union leadership take control of data and AI initiatives. We combine software and a done-with-you operating model so leaders can see what’s being worked on, prioritize the initiatives that matter most, and ensure data efforts deliver real business results.

What opportunity or challenge does it address?

As credit unions grow, data and AI initiatives multiply, costs rise, and accountability becomes harder. Leadership is often left managing a mix of tools, consultants, and frameworks without a clear way to prioritize work or measure progress. XenoDATA addresses this by giving leaders structure, visibility, and shared ownership so data programs can be run like any other critical business function.

How does it increase member value?

When leadership focuses data work on the initiatives that directly impact members, decisions improve and resources are used more effectively. At CEFCU ($8.1B, Peoria, IL), this approach made it easier to connect data efforts to real business initiatives and communicate progress across the organization. The result is better products, pricing, and service for members.

What differentiates this innovation from competitors?

Most providers offer either software or frameworks. Software shows information, while frameworks describe what should happen. XenoDATA combines both in a done-with-you model focused on outcomes. We work alongside leadership to operationalize data programs, reduce wasted spend, and ensure initiatives deliver measurable results.

The post Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence appeared first on CreditUnions.com.

At the center of that shift is the core system. It is where data, delivery, and decision-making all connect. Choosing a provider today is no longer a purely technological choice; it is a strategic one that shapes how credit unions serve members, manage growth, and adapt to what comes next.

And as the market continues to consolidate, knowing who leads, who’s gaining ground, and who’s standing firm has never been more important.

Fewer Players, Bigger Plays

Consolidation continued through the first half of 2025, as the number of active credit unions fell by 171 in the past 12 months, from 4,631 to 4,460. Three new institutions entered the field, but mergers and closures once again outpaced new formations — a reminder that although the industry continues to evolve, scale and efficiency are increasingly driving its structure.

Even as the number of players shrinks, credit unions are serving more members than ever before. Total membership climbed by 2.7 million, or 1.9%, reaching a record 145 million by mid-2025. That steady growth reflects the continued appeal of cooperative banking, especially in an environment where consumers are seeking value, stability, and trust.

Financially, the movement remains strong. Shares increased 4.9%, or $95.1 billion, to reach $2.042 trillion. Loan balances grew 3.9%, or $63.2 billion, to $1.7 trillion, signaling ongoing confidence from both lenders and borrowers.

Competition for deposits remains intense, but credit unions continue to prove that loyalty and relationship-based service can drive growth even when pricing power is limited. There might be fewer players on the field, but they are making bigger plays.

MARKET SHARE FOR TOP 20 CORE PROVIDERS BY NUMBER OF CREDIT UNION CLIENTS
# REPRESENTS TOTAL CREDIT UNION CLIENTS | % REPRESENTS TOTAL MARKET SHARE^*
SOURCE: Callahan & Associates

The Giants Reposition

The same names continue to anchor the core processing landscape, but their footing looks a little different this year. Fiserv remains the market leader with 1,155 credit union clients, representing 25.9% of the industry, although its share slipped 118 basis points from the year prior. Jack Henry follows with 535 clients, 12.0% of the market, after gaining 25 basis points over the same period.

Together, the two serve 37.9% of all credit unions by client count. Their combined presence shapes much of the industry’s technological direction, but the dynamics between them tell a story of slow, deliberate repositioning rather than disruption.

Jack Henry continues to strengthen its grip among the largest institutions, serving 214 credit unions with more than $1 billion in assets, two more than last year. Fiserv has 153 in that group, up by one. In the $250 million to $1 billion range, the momentum swung in Jack Henry’s favor, which now leads with 211 clients compared to Fiserv’s 172, a decline of 21 for the long-time leader.

Fiserv still dominates the smaller asset tiers, where legacy relationships and multi-platform flexibility keep it deeply embedded in community institutions. But the market share data suggests that some of that loyalty is being tested, as credit unions weigh the value of scale and support against modernization and adaptability.

The hierarchy remains — but the ground beneath it is moving.

The Current Beneath The Core

The core market keeps evolving, even when the surface looks still. Credit unions continue to merge, modernize, and migrate, and those quiet shifts reveal where the current is heading.

Of the 174 credit unions that closed their doors in the past 12 months, 36 were Fiserv clients, representing 22.4% of all closures. Including those that switched providers, Fiserv ended the year down 99 total clients, the largest decline of any vendor. Still, it remains the market leader, serving more than a quarter of all credit unions nationwide.

Corelation again stood out on the growth side, adding 23 new credit unions to its KeyStone platform. The company now serves 211 institutions, lifting its market share by 67 basis points to 4.7%.

Across the broader market, of the 27 core processors with at least $400 million in combined client assets, seven gained clients, 16 lost clients, and four held steady. The rankings barely moved, but the direction of change is clear. Fewer providers are winning a greater share of relationships, and the middle of the market continues to thin.

Mind The Platform

Symitar remains the industry’s most widely used platform, serving 699 credit unions across three providers: Jack Henry with 535, Member Driven Technologies (MDT) with 97, and Synergent with 67. Altogether, 15.7% of credit unions nationwide operate on a Symitar-based core.

The overall count of credit unions fell by four this year, but the shifts within that total reveal ongoing motion. Jack Henry lost nine clients, whereas Member Driven Technologies added five and Synergent held steady. The adjustments might seem minor, but they highlight how scale and service models continue to reshape vendor relationships beneath the surface.

Fiserv’s Portico platform moved in the opposite direction, adding 84 new credit unions in the past year for a total of 613 clients, or 13.7% of the market. The growth reflects Fiserv’s continued effort to migrate credit unions from older systems to a smaller number of modernized, integrated cores.

That migration came at the expense of several legacy platforms. Fiserv’s CUSA lost 38 clients, FedComp’s Platinum platform dropped 31, and Galaxy declined by 26. The trend points in a clear direction: fewer platforms, deeper functionalities, and closer alignment with credit union strategy.

The pattern is not about who is new or who is fading. It is about how the infrastructure of the industry continues to tighten — fewer systems supporting a larger share of members, and each playing a more strategic role than ever before.

The Human Connection

Technology continues to evolve, but the human element behind every core decision remains unchanged. Every line of code, every systems upgrade, every migration still comes down to people. The teams that run the operations, the vendors that build the tools, and the members they serve.

Core systems remain the foundation of that connection. They enable every interaction, every transaction, and every moment when a member chooses a credit union over another option. Even as artificial intelligence reshapes processes and automation expands capacity, success still depends on human judgment, collaboration, and trust.

Credit unions balance progress with purpose. They don’t chase the newest tool; they use the right ones to serve members better. The system powers the work, but people define its purpose. That is what keeps the movement human.

This page is updated annually with market share figures available at midyear. For a look at last year and how things have shifted, click here. Note: The market share data presented reflects the information submitted by participating companies. 

Evaluating Core Processors? Peer Suite Has You Covered. Whether you’re a credit union evaluating core processing solutions or a supplier evaluating market share, Peer Suite is loaded with technology partner data that makes it easy to uncover deeper insights to fuel your strategies. Curious to learn more? Schedule a conversation with Callahan & Associates today. Learn more today.

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It’s a chance to hit the reset button — to reflect on where you’ve been and to focus on where you want to go. For credit unions, this isn’t just a business exercise. It’s an opportunity to recommit to a mission that’s foundational: people helping people.

The world is changing quickly, but that core philosophy remains your greatest strength.

It’s what sets you apart. It’s what draws members to you. The question now is how you can carry that timeless mission into a new year and new era of growth.

The Difference Is You

You know your community better than anyone.

You understand your members’ financial needs and their goals — whether they’re saving for a new home, launching a small business, or preparing for retirement. That deep connection is something big megabanks and fintechs simply cannot replicate.

On your path forward, you have a unique opportunity to build on that foundation and ensure you can meet the changing needs of your members for years to come. By prioritizing your strategic goals, you can position your credit union for a bright future.

Data from the Jack Henry 2025 Strategy Benchmark shows that credit unions are zeroing in on three key strategic priorities going into 2026:

• Increase operational efficiency.
• Grow loans.
• Acquire new members.

These priorities aren’t just about business growth — they’re about strengthening your ability to serve your communities and members.

The Power Of Purpose-Driven Priorities

Increasing operational efficiency isn’t about cost-cutting; it’s about making your credit union more agile and responsive.

When you streamline processes and automate routine tasks, you free up your team to do what they do best: engage with members and provide personalized service. This focus on efficiency allows you to get back to the core of your mission — delivering exceptional service and support that only a credit union can provide.

You’ve always been a trusted financial partner, and that trust is more important than ever.

By finding ways to do more with the same, you can dedicate more resources to the relationships that matter most. It’s about creating an organization that’s ready to meet the future needs of your members.

Growing loans and acquiring members are two sides of the same coin.

Your ability to provide access to capital is a cornerstone of a healthy community, helping members achieve their dreams and businesses expand. And as you know from Callahan’s Trendwatch webinar series, loan and savings growth is picking up, especially for credit unions who are focused on deepening their member relationships.

Looking Ahead With Confidence

In terms of top concerns, credit unions told Jack Henry they’re thinking about issues like fraud losses, acquiring younger members, and cyberattacks.

These are not easy challenges, but they are all connected to a central theme: the need to future-proof your credit union.

You cannot afford to settle for the status quo.

To tackle these challenges head-on, credit unions need a technology platform that is comprehensive and integrated. A system with an open architecture is essential because it gives you the flexibility and control to evolve your technology ecosystem. This means you can stay agile and integrate new fraud and cybersecurity technologies easily as they emerge.

With open technology, you can quickly add new fraud prevention tools and instantly update your cyber defenses, giving you the power to protect your members and their assets.

This way, you aren’t just reacting to what’s next — you’re ready for it.

When it comes to acquiring younger members, the digital experience plays a key role in helping you achieve your strategic goals. The way you interact with these members digitally will define their perception of your credit union. Younger generations want seamless, mobile-first experiences that align with how they live and work.

By investing in digital banking and automation, you can meet these expectations and show them that a credit union is the perfect choice for their financial future.

Eyeing The Horizon

As your credit union considers what’s next, there seems to be a clear picture of the technologies that will help you thrive.

According to the Jack Henry 2025 Strategy Benchmark, credit unions are planning to invest most in fraud prevention, digital banking, and automation. These aren’t just one-time upgrades — they’re part of a continuous journey of technology innovation.

By focusing on these areas, you’ll be addressing your top concerns while laying the groundwork for exceptional service and support. Your technology becomes a tool for building deeper relationships, allowing you to provide instant, personalized experiences that truly meet your members’ needs.

This continuous innovation is what helps you deliver on the promise of your mission and stay ahead of the curve.

The Role Of A Reliable Technology Ally

As you think about your path forward, it’s also important to consider the kind of support you need to get there.

Your technology provider should be more than a vendor — it needs to be a reliable ally who can support you through every step of your evolving journey. It should grow with you over time, providing the service and innovation you need to succeed. The right technology provider plays a key role in your business value and success.

The credit union mission is still the same — your members come first and your focus is on them. Your commitment to community involvement and financial inclusion is what makes your credit union so special.

A strong technology ally should share that philosophy and stand by you as you support your members and their communities. They should be proud to help you help others.

A New Beginning

You know the power of your mission; and you’ve always been committed to making a difference.

Now, you can use technology as a tool to amplify that mission and serve your members in new and innovative ways. By focusing on the future and staying true to who you are, you can not only meet the challenges of today but also build a stronger, more resilient credit union movement for generations to come.

At Jack Henry, we’re proud to stand with you, empowering the credit union movement with technology that strengthens the connections between people and their financial institutions.

For information about Jack Henry, visit jackhenry.com.

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By 2026, hundreds of financial institutions serving millions of households nationwide are expected to offer BNPL. The banking industry is responding to the rapid rise in demand for this payment option, particularly from the 70% of U.S. consumers who would prefer to use BNPL from their trusted financial institution rather than fintechs like Klarna or Affirm.

It’s timely that financial institutions are entering the space: members have responded positively to this flexible financing solution from their credit unions. In the months following launch, credit union BNPL programs saw more member usage than all fintech BNPL providers combined. Equipifi’s aggregate data shows over 80% of members continue using their credit union’s BNPL into the second year, boosting usage by 34% compared to the previous year.

This level of consumer adoption is typically seen with innovative fintech products, not with traditional brick-and-mortar financial institutions. And yet, we’re seeing it happen with forward-thinking credit unions. Even more excitingly, the growth appears to be accelerating.

These BNPL products are all powered by a legacy piece of technology that is giving credit unions a competitive advantage over their fintech counterparts: Their banking core.

The core gives credit unions a 360-degree understanding of their members’ financial position and overall banking relationship. It provides real-time insights into each member’s budgeting needs. In other words, credit unions have all the data elements to determine a member’s true propensity to repay loan products.

It also allows them to design a best-in-class BNPL program.

The Advantage Of Your Banking Core Data

In today’s digital age, consumers make purchase decisions and engage with financial services differently. They expect everything at their fingertips, which makes accessibility, transparency, and flexibility essential features for any banking product looking to gain traction. A banking core-powered BNPL solution provides exactly that.

• Offers Powered By Banking Relationships: Unlike fintech BNPL providers, credit union BNPL can give members a clear understanding of their purchasing power whenever they need it. Members appreciate that the BNPL offers they receive are based on their individual financial circumstances and account for their ability to pay over time. That means no surprises and no accidental overextension.
• Removing Rejection From The Process: Compared to the fintech BNPL experience, which typically requires an application and approval process, credit union BNPL removes friction. Using cash flow and relationship data in the core, credit unions can underwrite members more efficiently, generating pre-approved BNPL offers. The result? No application. No wait time. No fear of rejection. And what’s more, members appreciate the convenience: they are only a few clicks away from completing the loan and seeing the funds deposited into their checking account.
• Always On And Accessible Now: The pandemic accelerated the growth of online shopping and with it a need-it-now mentality. Consumers are generally less patient, whether it is for a product that takes too long to be delivered or a service they have to wait to receive. BNPL gained popularity because it helps consumers purchase items that they might otherwise have had to wait and save for. A survey conducted by Michigan State University FCU ($8.2B, East Lansing, MI) found many members wouldn’t make certain purchases at all without access to BNPL. In fact, Gen Z and millennials prefer products like BNPL because it allows them to budget for the future without sacrificing their present quality of life. That makes credit union BNPL even more compelling. Because it is connected to the core, members can access offers at any time of day, accept loans in seconds, and receive funds instantly.

Credit unions are taking a popular payment format like BNPL and making it smarter, more intuitive, and frictionless.

Your Banking Experience On BNPL

Connecting your banking core with a high-engagement product like BNPL unlocks even more advantages.

Since the credit union originates these BNPL loans and tracks repayment within the core, they gain insights into their members’ repayment behavior. This is particularly valuable at a time when BNPL activity is largely absent from consumer credit profiles.

And because the core is at the center of a credit union’s standard products, the benefits of BNPL can be extended to other services with minimal friction. Here’s how:

• Smarter debit cards. A core-connected BNPL product enables all existing debit cards to offer splitting payments on eligible transactions. Credit unions who offer BNPL on the debit card have seen a 16 percent increase in debit card usage, boosting wallet share.
• Smarter checking accounts. BNPL adds flexible financing capabilities to checking accounts, allowing credit unions to better meet members where they are. Much like the holiday loans that give members more cash flow during high-expenses periods, checking accounts enabled with BNPL can play a similar role year-round, all without any manual intervention.
• Smarter banking experiences. Much of today’s BNPL activity takes place outside traditional financial institutions, leaving credit unions with limited visibility into repayment behavior. Credit unions can use their own BNPL products to start filling in that gap. Many are already using members’ credit union BNPL history to help them access more loan products, often at better rates.

Starting With Your Own Data

Financial institutions have a growing role to play in shaping the future of BNPL. And the banking core often contains the signals that can help determine when and how to begin.

In fact, most credit union BNPL started with one simple question: Are our members already using BNPL?

Then they looked at the data.

For example, Arizona Financial Credit Union ($3.6B, Phoenix, AZ) tracked fintech BNPL activity in its debit card data monthly. By the end of 2024, nearly $2 million was leaving the institution every month, and the volume has been growing 16% annually.

Educators Credit Union ($3.6B, Mount Pleasant, WI) asked the same question and discovered that 46,000 of its 150,000 members were already using BNPL elsewhere.

As member expectations evolve, many are looking to their primary financial institution for modern solutions. If they can’t find what they need, they will turn elsewhere

In 2025, Affirm announced that over 2 million consumers had activated its BNPL-enabled debit card. Klarna launched its own debit card in July 2025 and saw over 1 million cards activated in just 11 weeks.

As more consumers adopt fintech BNPL cards, the unique data advantage credit unions hold in their banking cores may diminish.

For now, however, there’s still a significant opportunity to use that core and the insights it holds to deliver meaningful, competitive financial experiences.

Lo Smith is a fintech executive with over a decade of experience helping financial institutions bridge the gap between traditional financial services and emerging fintech. As Head of Revenue at equipifi, she leads go-to-market strategy, driving success for banks and credit unions using tailored BNPL solutions that align with their strategic goals. She brings a deep understanding of stakeholder needs, operational execution, and long-term growth. Previously the Director of Financial Institutions at Array, Lo is passionate about enabling institutions to thrive in an evolving financial landscape. She can be reached at lo.smith@equipifi.com.

equipifi is the leading Buy Now, Pay Later (BNPL) platform built for financial institutions. Its white-label solution integrates with major banking cores, aligning BNPL offerings with consumers’ financial goals and banking preferences. equipifi enables institutions to boost engagement, grow market share, and deliver transparent, manageable installment options directly through their own apps. https://www.equipifi.com/bnpl-for-credit-unions

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I grew up in central Washington and later moved to Seattle. Credit unions were all around me, yet I didn’t join one until my late twenties. Why? Because no one in my peer group talked about them, and digital banking convenience was all I cared about. Big banks had already mastered that, and they were ready for us.

That’s the reality credit unions face today. I’m 29 — a “Zillennial,” born in 1996, straddling millennials and Gen Z. My first phone was a pink Motorola Razr flip. I watched dial-up give way to broadband, then smartphones, and now AI. I’ve lived through every stage of the digital transition, and my expectations — and those of my peers — have been shaped by technology that adapts seamlessly to our lives.

The Internet Caveman And My Daughter’s Future

I joke that one day I’ll tell my daughter I was an “internet caveman.” Before AI, I had to type a question into a search bar, click through half a dozen sources, and piece together an answer.

Then came Google Gemini’s AI summaries. I didn’t ask for it. I didn’t expect it. But once it appeared, it delighted me so completely that I adopted it instantly — and suddenly, Google had my loyalty. I had bounced between search engines before — Google, DuckDuckGo, others — but this one experience of seamless usefulness created stickiness overnight.

That’s the essence of easy technology adoption: When something works so well and feels so natural that people don’t need to be convinced. They just use it — and they don’t go back.

That is what credit unions must provide if they hope to retain the next generation of members.

A Generational Warning

The statistics are clear. According to McKinsey, only 31% of credit union members are millennials or Gen Z. Nearly 70% of membership skews older, heavily toward baby boomers, who still account for about 39% of members.

At the same time, the NCUA reports that over half of federally insured credit unions lost members year-over-year in 2024. Membership isn’t just stagnant; for many institutions, it’s shrinking.

And the demographic cliff is coming fast. Baby boomers still control the majority of U.S. wealth, but over the next two decades an estimated $84 trillion will transfer to millennials and Gen Z, according to Cerulli Associates.

The question is simple: when that wealth moves, will it stay in credit unions? Or will it flow into big banks and fintechs that already meet younger generations where they are — mobile-first, frictionless, and personalized?

Held Hostage By Legacy Cores

At the heart of this challenge is the core. Too many credit unions are still tied to technology designed for a world that no longer exists — systems that haven’t fundamentally evolved in decades.

Leaders know the frustration. Inflexible contracts. Long development cycles. Workarounds stacked on top of workarounds. The very systems designed to empower credit unions have become shackles.

Meanwhile, my peers almost never visit branches. Their financial lives happen entirely online, through apps that anticipate their needs. Every day they interact with companies that deliver seamless digital experiences. And when their credit union can’t do the same? They switch. Quietly, permanently, and without regret.

The Stakes: A Wealth Transfer Unlike Any Other

The wealth transfer isn’t hypothetical — it’s already underway. Millennials and Gen Z are beginning to inherit not just assets, but financial decision-making power.

If credit unions don’t modernize their technology now, they will miss this moment. Losing younger members today means losing the opportunity to serve them tomorrow, when they’re managing mortgages, retirement accounts, and small business loans.

Imagine trying to convince a 25-year-old to stick with a clunky app that doesn’t integrate seamlessly with the rest of their digital life. You don’t get a second chance. Once they’ve moved their money, they’re gone.

The Credit Union Magic — And Its Fragility

Credit unions are different. They’ve always been different. They sponsor the little league teams, fund scholarships, and stand by their members when no one else will. They’re guardians of their communities — steady protectors in a financial world too often dominated by profit motives.

But guardianship isn’t enough if the sword is dull. The magic of credit unions — their member-first purpose — is fragile if it’s not matched by the technology members expect.

Today’s “dragon” isn’t the big bank across town. It’s irrelevance.

Future Members. Future Ready.

The solution isn’t chasing every shiny tech trend. It’s building a foundation that allows credit unions to evolve at the speed of their members’ expectations. That means modular, cloud-native systems, open APIs, and the ability to integrate tools like AI, fraud prevention, and predictive insights without breaking the bank.

It’s also about something deeper: delight. Members don’t care whether it’s a “core upgrade” or “microservices architecture.” They care that their credit union is easy to use, available on their phone, secure, and anticipates their needs.

Think of my daughter’s generation. By the time she’s managing her first checking account, she won’t see any difference between talking to her AI assistant and talking to her credit union. That’s the level of seamlessness tomorrow’s members will demand.

Accountability For Leaders

I didn’t join a credit union until 26. If I had only judged on digital convenience, I probably never would have joined at all. And many of my peers haven’t.

But once I did, I saw what makes credit unions powerful: their ability to help people unlock opportunities, weather storms, and build futures. That power is too important to lose.

And here’s where the accountability falls:

If you aren’t challenging your core provider, you’re choosing stagnation.

If you aren’t evaluating alternatives, you’re risking irrelevance.

If your technology stack isn’t designed for the next 20 years, you’re gambling with your members’ trust.

This isn’t a plea. It’s a reality. The future of the movement depends on leaders making hard decisions now. Because if credit unions don’t modernize, they won’t just miss out on growth — they’ll lose an entire generation of members.

And once lost, that generation isn’t coming back.

Garrhett Petrea is vice president of sales at Vyrdia. He can be reached at gpetrea@vyrdia.com.

Vyrdia is reimagining core software for a new generation. Built to be cloud-native, flexible, and member-first, Vyrdia empowers credit unions to thrive in a digital-first era while staying true to their community roots.

The post Losing The Future: How Credit Unions Can Win Back Younger Generations appeared first on CreditUnions.com.

Credit union core systems power lending, deposits, digital systems, underwriting, account management, and more. They are a central piece of credit union operations, but the one thing a core system can’t power is relationships. No matter which vendor a credit union chooses, the core can’t replace employees with empathy, a culture of caring, and the work credit unions do to improve their communities.

It’s core processing week on CreditUnions.com. In the days to come, keep your eyes peeled for:

• The top 20 core providers by market share.
• Why the messaging that accompanies a core conversion matters almost as much as the new vendor.
• How credit unions are deploying smarter tools, layered defenses, and cross-functional collaboration to protect their technology, their business, and their members.

Now it’s your turn. What lessons have you learned from core conversions? What spurred you to finally pull the trigger — or to put it off for another year? How is your current core setting your credit union up for success in 2026 and beyond? Drop us a line and we could feature your story on CreditUnions.com.

Evaluating Core Processors? Peer Suite Has You Covered. Whether you’re a credit union evaluating core processing solutions or a supplier evaluating market share, Peer Suite is loaded with technology partner data that makes it easy to uncover deeper insights to fuel your strategies. Curious to learn more? Schedule a conversation with Callahan & Associates today. Learn more today.

The post Inside Core Week On CreditUnions.com: Top Providers, Smart Strategies, And Credit Union Stories appeared first on CreditUnions.com.

For starters, don’t call it a core conversion.

“Our brand approach to these types of communications is very personable,” says Jessica Gallagher, communications director at Credit Union 1 ($1.5B, Anchorage, AK). “We’re not going to use complicated language that makes this sound scary or unapproachable.”

Core conversions remain one of the most arduous tasks a financial institution can undertake, but clear communication plans can ease the process for staff and members alike. When Credit Union 1 converted its core in 2023, it started sending communications 60 days out informing members about a systems upgrade, the enhancements they’d see, and the potential impacts the upgrade would have on them.

Purdue Federal Credit Union ($2.0B, West Lafayette, IN) also converted in 2023. Like Credit Union 1, it had been on its previous core system since before the turn of the century.

“Ours was older than most of our employees,” Gallagher quips. “We’ve been rapidly growing and pursuing change, and it was not able to keep up. The 80s were great, but we needed to leave it behind to meet our goals.”

Come Hungry

It’s been more than two years since both shops upgraded, but the conversion process began well before that, with long-term discussions, site visits and meetings with other credit unions, vendor RFPs, and more. When it came to internal communications, the credit unions gave themselves plenty of time — 18 months before their respective go-live dates — to educate employees about why the change was happening, the impact on members, and logistics.

Each credit union also selected themes for internal communication. At Purdue FCU, staff voted on multiple options, settling in the end on “Project: Endgame,” which included T-shirts, themed videos from HR, and more. Credit Union 1 opted for Candy Land and created its own version of the classic board game to update staff on progress.

“We’d get to a hang-up and we’d say, ‘We’re stuck in the Gumdrop Mountains, we’re going to shoot for a shortcut over the Rainbow Bridge,” Gallagher says. “It gave us fun language to refer to something that was at times stressful and complicated.”

The game also helped put the project into perspective for employees and underscored how the team was working together to progress toward a larger goal. That kind of cultural buy-in — built on games, meetings, and lots and lots of food — was an essential piece of the conversion for both teams. That’s why both institutions tapped vital stakeholders from different departments to serve on transition teams.

“Food was key,” says Jackie Hofman, chief administrative officer at Purdue FCU. “I can’t tell you how much food planning we did.”

The Indiana-based co-op also hired a project manager that eventually evolved into an entire project management team, and for maximum buy-in, it still engaged all employees in the process. Employees  and roles that weren’t as closely involved in the process stepped in as cheerleaders and support staff to ensure everyone was well fed, hydrated, and upbeat during the launch.

In Alaska, Credit Union 1 had a candy budget for the project and sent custom candy packages to teams with curated selections and a note about the conversion. Employees even designed a Candy Land-themed rainbow sneaker that ultimately went to one winning staffer.

Slice, Dice, And Notify

Prior to converting, Purdue FCU sent as many as 50 different communications to various member groups, going as far as to customize many of those communications for specific needs, such as divorced couples with the same membership number whose accounts would be changing or members with kids who would see changes in the way the credit union distributed statements.

“We had to do the best we could to identify potential problems and then get lists of those members so we could make them aware,” says Carrie North, assistant vice president of marketing.

With an early April go-live date, Purdue also put a hiring freeze in place starting Nov. 1.

“You don’t want to be training new people on a system for a couple of months and then, boom, they have to learn the new one,” Hoffman says.

Purdue also beefed up its branching and call center staffing and contracted out for contact center backup, although it only needed that backup for two weeks or so thanks to effective communication.

“Call volumes spiked in the beginning and then died fairly quickly,” the chief administrator adds.

The credit union gradually returned to normal staffing levels through attrition once the conversion was completed.

Credit Union 1 instituted various milestone bonus incentives to maintain subject matter experts throughout the process. Although some turnover is unavoidable, these incentives helped unify the core team and encouraged them to stick around for the entire multi-year spectrum of the project, Gallagher says. Regularly scheduled touchpoints also kept employees up to date and prepared them for when it was time to inform members.

Collaborate — And Pay It Forward

Regardless of whether a credit union brands its conversion, clear and consistent communication throughout the process are fundamental elements to success, representative from both credit unions say.

To engage staff during a systems upgrade, Credit Union 1 created a pair of custom-designed Candy Land-themed shoes employees could win.

A custom Candy Land board tracked Credit Union 1's core conversion progress and kept the process light and fun.

“A lot of people might not understand what’s happening, so we didn’t want them to think there’s a digital banking upgrade,” North says. “We landed on ‘system upgrade’ because it insinuated that it was more of a back-office system.”

Industry collaboration was also crucial.

Purdue leaned on a variety of other credit unions for advice, including CommunityAmerica Credit Union ($5.3B, Lenexa, KS). The Kansas City-area co-op shared its communication plans and contact information, and Purdue has paid it forward, doing the same for others going through this process.

Finally, ensuring members comprehend, not just recognize, the change is also critical so members can plan ahead for things like branch closures and possible lapses in online banking or other services.

“Our member experience communications weren’t just ‘This is happening,’” Gallagher says. “The focus was on how to prepare. We equipped them to plan with us.”

Is It Time For A Systems Upgrade?
Callahan & Associates’ 2025 Supplier Market Share Guide: Credit Union Core Processors helps leaders fully understand the performance and strengths of core processors in the credit union space, gain a better handle on data processing options, and identify possible new partners to better serve the credit union’s needs. Callahan clients can download it in the Client Portal today.
DOWNLOAD THE GUIDE

The post It’s Not A Core Conversion, It’s A Systems Upgrade appeared first on CreditUnions.com.

Below is a quick checkup — five areas worth examining if you want to keep pace with changing member expectations and rising tech demands.

1. Scalability And Reliability

Think about how much your membership could grow during the next few years. If your core struggles during peak traffic or needs frequent manual workarounds, members might experience delays. Sometimes, a legacy platform looks sturdy but can’t handle sudden spikes, which can lead to outages or cumbersome processes that cost time and trust.

A healthy core should feel dependable, even on your busiest day.

2. Member Demographics And Service Preferences

Credit unions often serve a wide mix of generations. Although younger members crave mobile-first interactions, older folks might still favor in-person exchanges. If your platform isn’t flexible enough to deliver consistent service across different channels, members might question why they joined your credit union in the first place.

Consider whether you have the right tools to let each group bank their way without sacrificing a friendly, personal touch.

3. Integration With Innovative Solutions

Financial technology is changing fast. Credit unions that integrate their core to the right third-party tools can keep up with members who expect quick solutions — like instant loan approvals or voice-activated account access. If you’re still relying on clunky add-ons and manual patches, you could find yourself behind the curve.

No credit union wants to watch members head elsewhere because it can’t provide the features they’re used to.

4. Vendor Responsiveness And Support

Support is more than a help desk number. When a credit union needs prompt updates or product fixes, the vendor’s level of engagement makes a huge difference. If it takes weeks to close a service request or you find yourself chasing answers, that can hurt member satisfaction and impact productivity.

A collaborative vendor is quick to adapt, stays in sync with your goals, and treats you like a partner rather than an afterthought.

5. Contract Transparency And Fair Pricing

Ever encountered mystery fees or seen prices rise without a clear reason? That can be unsettling. Review your contract to see what you’re really paying for. Some agreements bundle services you don’t need whereas others omit crucial items that end up costing more later. You shouldn’t have to guess what your core includes.

The right agreement spells out everything so you can keep expenses predictable and direct resources to member service.

A Real-World Example

Honor Credit Union ($1.7B, Berrien Springs, MI) had been on the same core platform since 1984. With 110,000 members and $1.7 billion in assets, any core change meant a sweeping overhaul of every system tied to it. Arriba Advisors worked closely with all of Honor’s business lines to help determine the best possible platform to meet the credit union’s needs.

Honor also needed to streamline its lending operation. Arriba guided the credit union through a detailed evaluation of options, helping identify the right partner and negotiating contract terms that fit Honor’s goals. The result? In 12 to 15 months, Honor managed to double loan volume using half the staff.

Ready To Evaluate Your Core?

If any of the five points above speak to your situation, it might be time to put your current platform under the microscope. Core evaluations don’t always mean switching providers — sometimes it’s about renegotiating better terms or uncovering features you already have but never knew you could leverage.

Learn how Arriba Advisors can help you tackle a thorough core evaluation or create a stronger partnership with your current vendor. Visit arribaadvisors.com/elevate for details.

Tom Russell is a co-founder and partner at Arriba Advisors — a strategic advisory firm that helps credit unions optimize member experience and achieve sustainable growth. With deep industry expertise, Arriba Advisors guides financial institutions through technology assessments, vendor evaluations, contract and price negotiations, and much more. Learn more at arribaadvisors.com or contact Russell at trussell@arribaadvisors.com.

The post Is Your Core Up To Speed? appeared first on CreditUnions.com.

Credit union consolidation has continued in the past year, with 161 institutions closing their doors or merging, bringing the total number of active shops to 4,631. Five new credit unions have also opened their doors, offering new opportunities for consumers to find affordable, accessible banking options.

Amid that consolidation, membership growth continues, with more consumers keeping credit unions top of mind and top of wallet. In the past year, membership has risen by 2.4% — a whopping 3.3 million new members — for a total of 142.4 million. That’s another high-water mark, and with new technologies and competitors emerging, a shifting interest rate environment, and more, consistent membership growth is vital for the industry.

The fact Americans are still turning to credit unions for savings and loans despite changing industry dynamics is a testament to how well-prepared credit unions are for the days ahead. And as the industry continues to grow, it fuels competition among leading core providers.

MARKET SHARE FOR TOP 20 CORE PROVIDERS BY NUMBER OF CREDIT UNION CLIENTS
NUMBERS REPRESENT TOTAL CREDIT UNION CLIENTS | PERCENTAGES REPRESENT TOTAL MARKET SHARE
SOURCE: Callahan & Associates

Market Share Shifts For Familiar Names

The same names that have dominated the core processing marketplace for years remain at the top of the list, but with a few changes. For instance, Fiserv still leads the pack with 1,254 credit union clients — accounting for 27.1% of the credit union market — but it lost 105 basis point of market share in the past year. Jack Henry and its Symitar platform gained 85 basis points of market share, reaching 11.8% with a total of 544 clients.

Together, these two leading core providers account for a combined market share of 38.8% of credit unions in terms of client numbers. Fiserv remains the market leader in client numbers across all asset categories, however Jack Henry’s Symitar continues to hold its position as the largest provider of core services to credit unions over $1 billion in assets, serving 212 of them — an increase of 19 from last year. In comparison, Fiserv claims 152 large credit unions — only a two-client increase over the same period. However, in the $250 million to $1 billion asset segment, Jack Henry and Symitar overtook Fiserv, serving 208 clients compared to Fiserv’s 193, which represents a decline of 21 clients from the previous year.

Market share is shifting beyond the biggest players. For example, although Fiserv remained the largest core processing provider, it also lost the most clients during the past year. Of the 161 credit unions that closed, 36 — 22.4% — were Fiserv users. When considering those who switched to other providers, Fiserv ended the year down a total of 92 clients. At the same time, Jack Henry made the largest gains, adding 27 new clients to its Symitar platform.

Although the industry adjusts to new headwinds, new tailwinds, and new trade winds, core processing platforms remain central to the business, acting as a vital link between transactions and technology.

In summary, of the 28 core platforms serving at least $400 million in total assets among their clients, eight gained clients, 15 lost client credit unions, and five maintained their client count.

Symitar remains the top platform in use, with 703 credit unions across three providers: Jack Henry with 544 clients, Member Driven Technologies with 92, and Synergent with 67. This year, 15.2% of credit unions nationwide use a Symitar platform. This represents an increase of 22 credit unions compared to last year, with Jack Henry gaining 27 clients, whereas MDT lost three and Synergent lost two. Portico, one of Fiserv’s platforms, came in second with 529 total user credit unions, posting a 11.4% market share. In the past year, the platform has added 178 clients, the largest gain of any platform.

Fiserv’s CUSA platform experienced the largest client loss, dropping by 80 clients as users. Following that, Fedcomp’s Platinum platform lost 22 clients.

The Winds Are Changing

Although the industry adjusts to new headwinds, new tailwinds, and new trade winds, core processing platforms remain central to the business, acting as a vital link between transactions and technology. This role has become even more crucial as members expect the better service that comes with a 21st century banking platform. In 2025 and beyond, this expectation will only grow.

Evaluating Core Processors? Peer Suite Has You Covered. Whether you’re a credit union evaluating core processing solutions or a supplier evaluating market share, Peer Suite is loaded with technology partner data that makes it easy to uncover deeper insights to fuel your strategies. Curious to learn more? Schedule a conversation with Callahan & Associates today. Learn more today.

The post Leaders Of The Pack: The Top 20 Cores For Credit Unions In 2024 appeared first on CreditUnions.com.

But what really drives the decision to convert a core? What tips the scale in favor of one provider over another?

With these questions in mind, Callahan & Associates surveyed credit unions of all sizes from across the country, following up for more detail where needed, to discover the factors credit union leaders are prioritizing when making one of their organization’s biggest investments.

CUSA Federal Credit Union ($33.3M, Covington, LA) dedicated two years to its search process, finally converting from Fiserv to Sharetec in March 2023. Price differences were a major part of the decision, says CEO Jeana Rodivich.

“Much to our surprise, there was about a 40% reduction in expense,” she says, adding that CUSA’s leadership felt it had outgrown Fiserv’s system and were concerned about plans to move clients to the Portico platform.

Rodivich adds that improved processes and fewer steps to integration were also crucial.

“Our new core can submit files to our card processor to update account changes, new card orders, and more,” she says. “Previously we had to do all of that manually on each system.”

Additionally, Rodivich says members have a more robust mobile app banded to the credit union, and loan applications now flow directly into the loan platform, which has sped up processing.

Not Too Old, But Not A Startup

Pricing was a common theme, but one of the most frequent responses related to increased efficiency and easier integration with third-party vendors.

“Our members wanted a digital banking experience similar to what a big bank or a fintech might offer, like Chime or Chase or even American Express,” says the CEO of a mid-size credit union in the upper Midwest who asked to remain anonymous. “They wanted that experience where you could have card controls integrated right into the app. They didn’t want a companion app. They wanted integrated credit monitoring, personal financial management, and things like account aggregation for external accounts.”

Our members wanted a digital banking experience similar to what a big bank or a fintech might offer, like Chime or Chase or even American Express. They wanted that experience where you could have card controls integrated right into the app. They didn’t want a companion app.

When the credit union’s former provider said those features weren’t on the road map, it became clear it was time to find a new core. After more than a decade on its previous platform, the credit union recently switched to Corelation’s Keystone platform. It considered multiple providers, but a big factor that tipped the scales was Corelation founder John Landis’s experience and reputation.

“He’s written two previous cores, and his second core is still very, very prevalent,” the CEO says.

A strong reputation with other vendors and the performance of other shops on the platform was the icing on the cake.

“Corelation was kind of the Goldilocks core for us because it was new enough to be innovative and written in a modern way but not a startup,” the CEO says. “It was proven.”

Security And Integration

Although DuPage Credit Union ($575.2M, Naperville, IL) also prioritized integration, that wasn’t the only factor in the final decision to move from Fiserv to Jack Henry.

“Given the sensitive nature of financial data, strong security measures and compliance with regulations were required,” explains Frank Sposito, chief technology and security officer at DuPage. “We prioritized processors that offered comprehensive features tailored for credit unions, such as member management, loan processing, and compliance tools. The ability to support our specific operational needs was crucial.”

Ease of use for staff and members was also a priority, Sposito adds.

“We needed a system that could grow with our membership and adapt to changing demands without excessive hardware investments,” he says. “We looked at up-front and ongoing costs and sought a solution that provided the best value for our budget … ensuring the selected core processor would not only meet our current needs but also support our future growth as a credit union.”

Culture Is Key

Another key factor for many is culture. Yolo Federal Credit Union ($430.5M, Woodland, CA) recently converted from Finastra’s UltraData platform to Corelation’s Keystone platform, having spent four decades on UltraData. To hear CEO Jenee Rawlings tell it, the intangibles were almost as important as the business capabilities.

“Beyond the critical factors of functionality, security, and ease of integration, company culture and values are important and should align well with our own,” Rawlings says.

For IC Federal Credit Union ($609.0M, Fitchburg, MA), another recent convert to Corelation, an understanding of the credit union difference was key to making the sale.

“The vendor completely understood credit unions and didn’t lump us in with all financial institutions,” says CEO Chris Hendry. “It also caters only to credit unions and is small enough that we could trust its customer service model would actually meet our needs.”

Evaluating Core Processors? Peer Suite Has You Covered. Whether you’re a credit union evaluating core processing solutions or a supplier evaluating market share, Peer Suite is loaded with technology partner data that makes it easy to uncover deeper insights to fuel your strategies. Curious to learn more? Schedule a conversation with Callahan & Associates today. Learn more today.

The post What Do Credit Unions REALLY Want From Their Core Processors? appeared first on CreditUnions.com.