Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Blogs

Credit Unions Deliver Impact. Members Are Here For It.

Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
Blogs

A Year In Review And What Lies Ahead For Credit Unions In 2025

The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
Blogs

Credit Union Asset Quality In 4Q 2024

Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
Features

Great Strategy Requires Trade-Offs

A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest ...
Features

4 Ways To Build A Vibrant Community

Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
Blogs

What Can Credit Unions Learn From Taylor Swift?

The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for ...
Blogs

Attendees Talk Togetherness At GAC 2025

Credit union leaders shared messages of optimism and camaraderie for the year ahead during this year’s Governmental Affairs Conference.
Features

Premier America Improves Financial Inclusion For CSUN Students And Beyond

How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
Blogs

An NCUA Slowdown, Leadership Lessons, And More: Takeaways From Day 2 Of GAC 2025

The second day of the industry’s annual event included insights into how the regulator and Congress operate, as well as leadership lessons from a basketball ...
Blogs

Chaos, Taxation, And More: Takeaways From Day 1 Of GAC 2025

The first full day of the Governmental Affairs Conference included a frank assessment of threats to the credit union tax status, news about the future ...

Follow The Data

Best practices to encourage employee adoption and overcome change management challenges when implementing new technology across the institution.

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