JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Coverage From The MDDCCUA Small Credit Union Conference
September 30, 2019
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The power of the cooperative model was on display this past month as credit unions came together to share past successes and strategies for the future.
Turning On The Foundation-Funding Spigot
September 23, 2019
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The key to any foundation’s success is its ability to expand its coffers.
Robotics, In-Branch Technology, Loan Production
September 23, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Change Faster To Be Better
September 20, 2019
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Credit unions must ensure they are effectively serving current members while positioning themselves for the next iteration of financial services.
It’s Time For Credit Unions To “Chime” In About Doing The Right Thing
September 18, 2019
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The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.
Agile Processes, Doing The Right Thing, Sustainable Strategies
September 16, 2019
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Five can’t-miss data points this week on CreditUnions.com.
CUbroadcast Highlights “Sustainable Business Strategy”
September 5, 2019
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In episode 1,129, Katy Slater, Callahan’s senior vice president, discusses how the online course helps credit union executives explore business models that drive change.
Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.
August 27, 2019
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UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
3 Ways To Put Credit Union Values Into Practice
August 26, 2019
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Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights
August 26, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Coverage From The MDDCCUA Small Credit Union Conference
The power of the cooperative model was on display this past month as credit unions came together to share past successes and strategies for the ...
Turning On The Foundation-Funding Spigot
The key to any foundation’s success is its ability to expand its coffers.
Robotics, In-Branch Technology, Loan Production
Five can’t-miss data points this week on CreditUnions.com.
It’s Time For Credit Unions To “Chime” In About Doing The Right Thing
The mobile-only bank’s marketing gambit provides lessons in how to make lemonade out of lemons.
Agile Processes, Doing The Right Thing, Sustainable Strategies
Five can't-miss data points this week on CreditUnions.com.
CUbroadcast Highlights “Sustainable Business Strategy”
In episode 1,129, Katy Slater, Callahan's senior vice president, discusses how the online course helps credit union executives explore business models that drive change.
Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.
UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
3 Ways To Put Credit Union Values Into Practice
Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Change Faster To Be Better