JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Build BI, #RelationshipGoals, Credit Union Horticulture
July 23, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Does Your Credit Union Have A Horticulturalist?
July 23, 2018
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Growing a productive company culture requires different care for “annuals” and “perennials.”
Deposit Hungry? Put A Little BE On It.
July 16, 2018
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Three behavioral economics concepts can boost savings during a liquidity crunch.
Harness The Wisdom Of The Crowd
July 3, 2018
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Industries across the globe, including financial cooperatives, are making good use of mob mentality.
Happy Inter-Dependence Day: How Credit Unions Make Us More Free
July 3, 2018
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Profits aren’t un-American, but empowering economic freedom is the difference-maker in the credit union brand of patriotism.
Analytical Minds, Financial Independence, And Ghosting
July 2, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Ask Tough Questions Before Investing In New Capabilities
July 2, 2018
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To meet consumer expectations in the digital space, credit unions must think differently about their entire operation, not just technology platforms.
The Thread That Binds
July 1, 2018
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Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?
June 27, 2018
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Two conferences this spring bring to light five ideas that credit unions can use.
The Member Experience Runs Deep In Credit Union Land
June 25, 2018
No Comments
Five can’t-miss data points this week on CreditUnions.com.
How To Build BI, #RelationshipGoals, Credit Union Horticulture
Five can’t-miss data points this week on CreditUnions.com.
Deposit Hungry? Put A Little BE On It.
Three behavioral economics concepts can boost savings during a liquidity crunch.
Harness The Wisdom Of The Crowd
Industries across the globe, including financial cooperatives, are making good use of mob mentality.
Happy Inter-Dependence Day: How Credit Unions Make Us More Free
Profits aren’t un-American, but empowering economic freedom is the difference-maker in the credit union brand of patriotism.
Analytical Minds, Financial Independence, And Ghosting
Five can’t-miss data points this week on CreditUnions.com.
Ask Tough Questions Before Investing In New Capabilities
To meet consumer expectations in the digital space, credit unions must think differently about their entire operation, not just technology platforms.
The Thread That Binds
Jeanne D’Arc, one of the country’s oldest credit unions, taps into its mill-town past to demonstrate its commitment to its hometown’s future.
Is Financial Health ‘A’ Thing Or ‘THE’ Thing?
Two conferences this spring bring to light five ideas that credit unions can use.
The Member Experience Runs Deep In Credit Union Land
Five can’t-miss data points this week on CreditUnions.com.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
Does Your Credit Union Have A Horticulturalist?