JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
2018 Credit Union Impact Report
March 1, 2019
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Credit unions increased member value through lending, savings, community support, and more.
Maurice Smith On Leadership
February 25, 2019
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The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.
What Does ‘Sustainable Business’ Mean To Credit Unions?
February 25, 2019
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Doing the right thing is a business model that combines profit, passion, and the pursuit of happiness.
Lending, Mobile, And The Member Experience
February 25, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Turn That Annual Report Into A Living Report
February 19, 2019
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Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Member Experience, Fourth Quarter Data, Living Report
February 19, 2019
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Five can’t-miss data points this week on CreditUnions.com.
What Is Mid-Management’s Role In Strategy Development
February 13, 2019
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For many, thinking about the credit union as a whole is a brand-new experience.
Rewards, Referrals, And Returns
February 11, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Member Satisfaction Is High. It Could Be Higher.
February 6, 2019
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One study shows opportunity for credit union service in the year ahead.
Best Of January 2019
February 4, 2019
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Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
2018 Credit Union Impact Report
Credit unions increased member value through lending, savings, community support, and more.
Maurice Smith On Leadership
The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.
Lending, Mobile, And The Member Experience
Five can't-miss data points this week on CreditUnions.com.
Turn That Annual Report Into A Living Report
Credit unions should harness the power of technology to provide real-time updates on their financial and social impact.
Member Experience, Fourth Quarter Data, Living Report
Five can't-miss data points this week on CreditUnions.com.
What Is Mid-Management’s Role In Strategy Development
For many, thinking about the credit union as a whole is a brand-new experience.
Rewards, Referrals, And Returns
Five can't-miss data points this week on CreditUnions.com.
Member Satisfaction Is High. It Could Be Higher.
One study shows opportunity for credit union service in the year ahead.
Best Of January 2019
Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
What Does ‘Sustainable Business’ Mean To Credit Unions?