JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
International Credit Union Day 2018 Giveback: Clark County
October 15, 2018
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On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union difference.
International Credit Union Day 2018 Giveback: PSECU
October 15, 2018
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On the platinum anniversary of International Credit Union Day, we look at how some credit unions are offering patronage perks to showcase the credit union difference.
International Credit Union Day 2018 Giveback: American 1
October 15, 2018
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On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union difference.
Strategic Planning Is More Than A Fall Weekend
October 15, 2018
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Taking time throughout the year to discuss the credit union’s strategic direction will help leaders address changes to the landscape as they occur.
Incentives For Purpose, Money Market Rates, And 5-Star Reviews
October 8, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Which Credit Union In Every State Returns The Most Value To Members?
October 8, 2018
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An interactive graphic by Callahan & Associates highlights ROM leaders by state. Who’s tops in your state?
An Incentive For Purpose, Not Personal Gain
October 8, 2018
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Affinity Plus Federal Credit Union redirects incentive payouts on ancillary loan services to contribute to foundation funding.
Best Of September 2018
October 8, 2018
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Based on September traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
This Season, Don’t Fall Back On The ‘Old Reliables’
September 24, 2018
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Challenging the reticent and pushing for actionable insight from naysayers can enliven a stagnant feedback loop and push company culture forward.
Fewer Branches, Doubled Assets, And Self-Service
September 24, 2018
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Five can’t-miss data points this week on CreditUnions.com.
International Credit Union Day 2018 Giveback: Clark County
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union ...
International Credit Union Day 2018 Giveback: PSECU
On the platinum anniversary of International Credit Union Day, we look at how some credit unions are offering patronage perks to showcase the credit union ...
International Credit Union Day 2018 Giveback: American 1
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union ...
Incentives For Purpose, Money Market Rates, And 5-Star Reviews
Five can't-miss data points this week on CreditUnions.com.
Which Credit Union In Every State Returns The Most Value To Members?
An interactive graphic by Callahan & Associates highlights ROM leaders by state. Who's tops in your state?
An Incentive For Purpose, Not Personal Gain
Affinity Plus Federal Credit Union redirects incentive payouts on ancillary loan services to contribute to foundation funding.
Best Of September 2018
Based on September traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
This Season, Don’t Fall Back On The ‘Old Reliables’
Challenging the reticent and pushing for actionable insight from naysayers can enliven a stagnant feedback loop and push company culture forward.
Fewer Branches, Doubled Assets, And Self-Service
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Strategic Planning Is More Than A Fall Weekend