Relationship-Based Pricing

By Timothy Kolk | Jan. 9, 2012

Credit unions can expect credit cards to remain a crucial piece of their portfolio in the year ahead, but they must be ready to manage them properly.

By Chris Tissue | April 16, 2010

The recession has affected all of our consumption habits in one way or another. But has it affected our loyalty?

By Chris Tissue | April 1, 2010

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.


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By Chris Tissue | Feb. 8, 2010

Leveraging SEG relationships is a cost-effective way to focus your marketing energy and dollars.

By Annie Sebastian | May 29, 2006

Ent FCU provides a strong example of the need to continuously reevaluate one’s RBP program to ensure it meets both the members’ and the credit union’s needs.

By Annie Sebastian | May 15, 2006

While new members are desirable, a renewed focus on existing members may stimulate much needed growth in the credit union industry.

By Annie Sebastian | June 13, 2005

The profitability issue is still contentious for credit unions. As part of this, some consider relationship-based pricing (RBP) contrary to the democratic spirit of credit unions, but for others it a natural part of a cooperative. Digital Federal Credit Union's RBP program demonstrates how to create value without penalizing or segmenting the overall membership.

By Annie Sebastian | May 23, 2005

There are three primary RBP program structures. To determine the most appropriate for your credit union you need to have set objectives.