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Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Marc Rapport | April 17, 2018

The #StopMoneyShaming campaign originating from Philadelphia is one example of the nationwide efforts the movement is leading.

By Rebecca Wessler | April 16, 2018

Five can’t-miss data points this week on CreditUnions.com.

By Samantha Cristobal | April 16, 2018

Looking at the industry's average member relationship, accounts per member, and dividend payout shows the bond credit unions and members share in 4Q17.

By Rick Leander | April 11, 2018

Every detail in the member experience sends a message about how they should act. Thoughtful tweaks on the credit union’s part can lead to smarter choices from members.

By Liz Furman | April 9, 2018

No credit union exists solely to serve millennials ... yet. However, making up First Millennial Credit Union brought to light what its creators really want from a financial institution.

By Marc Rapport | April 9, 2018

The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.

By Sharon Simpson | April 9, 2018

A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.

By Alix Patterson | April 2, 2018

It’s time to ask questions and think strategically about how to help this fast-growing segment of the American workforce.

By Chris Howard | April 2, 2018

A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.

By SWBC | April 2, 2018

Mini-houses, alternative leasing options, robust apps, are just part of the opportunity and challenges for serving a generation about to inherit trillions.

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