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Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Sharon Simpson | July 4, 2022

A new initiative sees Kansas City’s CommunityAmerica Credit Union working alongside local community colleges and others to deliver financial peace of mind to consumers in depressed areas.

By James Major | July 4, 2022

From financial education to grants for the classroom and more, three credit unions share their tips for making the transition back to school a bit easier.

By Aaron Passman | June 27, 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are finding to serve members and make a difference in their communities.

 

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By Marit Hoyem | June 27, 2022

The industry can fill a void on the social app, where posts intended as financial education are frequently just vehicles for content creators to promote their personal brands.

By Marc Rapport | June 20, 2022

Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.

By Upstart Network Inc. | June 13, 2022

Margie Click, president & CEO at Agriculture Federal Credit Union, offers insights into her institution’s digital transformation and how embracing fintech partnerships is helping grow business.

By Aaron Passman | June 13, 2022

Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.

By Sharon Simpson | June 6, 2022

GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar steps.

By Sharon Simpson | June 6, 2022

The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down payment on a home.

By E.C. Harrison | June 6, 2022

A program at Carolina Foothills FCU targets low-income borrowers with flexible underwriting practices, financial education, and partnerships with public, private, and nonprofit groups.