READ & WATCH

Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Maya Neuman | Sept. 6, 2019

New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.

By Sharon Simpson | Sept. 3, 2019

Charlie Allen digs deep into the everyday interactions between employees and members to uncover ways to improve processes at a department level.

By Callahan & Associates, Inc. | Aug. 27, 2019

Join Callahan & Associates and Affinity FCU's Charlie White, business transformation officer, and Marc Conover, workforce manager, for a discussion about how the credit union is leveraging robotic process automation (RPA) to improve the member experience.

 

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By Marc Rapport | Aug. 26, 2019

St. Louis Community Credit Union strives to be a positive force, and it has the impact report to prove it.

By Marc Rapport | Aug. 26, 2019

Six credit unions from California to Connecticut and locations in between share their placement strategies for branching success.

By Callahan & Associates, Inc. | Aug. 21, 2019

Join Callahan & Associates and Stephanie Carl, director of marketing and digital experience at Corning Credit Union, for a discussion about how the credit union created a formal team to implement a three-pronged, no-surprise communications strategy and ensure a smooth technology conversion.

By Marc Rapport | Aug. 12, 2019

Ent Credit Union taps a senior marketing technology manager to engage staff and members for CRM success.

By E.C. Harrison | Aug. 5, 2019

A new approach to debt collection at WSECU is cutting contact center costs by $8,000 a month and identifying borrowers that need early intervention.

By Rebecca Wessler | Aug. 5, 2019

These credit unions rallied around the needs of members to uncover hidden potential in the loan portfolio.

By E.C. Harrison | July 29, 2019

Leaders at the Florida credit union offer expert advice on how to elicit more from tech vendors and engage members in product testing.