READ & WATCH

Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Marc Rapport | Oct. 28, 2019

How two credit unions in Ohio and Virginia use technology and education to win the member self-service game.

By Sharon Simpson | Oct. 28, 2019

The CEO of Everence FCU shares why the cooperative’s mission is more relevant to a broader group of consumers than ever before.

By Michael Blackman | Oct. 28, 2019

An examination of three economic indicators helps credit unions evaluate whether their loan strategy is good for individual members as well as the overall membership.

 

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By Callahan & Associates, Inc. | Oct. 23, 2019

Join Callahan & Associates and Daniel Estal, vice president of lending and market development, and Rochelle Runge, marketing supervisor at Northern Credit Union, for a discussion about the credit union’s geofencing, push notification, and digital coupon strategies to reach would-be homebuyers.

By Marc Rapport | Oct. 21, 2019

1st Financial combines the right products with direct engagement to help underbanked residents build credit and financial security.

By Marc Rapport | Oct. 21, 2019

Three cooperatives share how they transitioned bank customers after the credit unions became part of the community bank-buying trend.

By William Hunt | Oct. 21, 2019

Credit unions excel in open-ended mortgage lending but lose their share of this niche market as borrowers age.

By Samantha Cristobal | Oct. 21, 2019

See how credit unions in different regions of the country are engaging with their members in this detailed ROM breakdown.

By PSCU | Oct. 7, 2019

Examine workflows with an eye toward making people the center of the process.

By Erik Payne | Oct. 7, 2019

Affinity Plus FCU revamped its online and mobile banking systems to give members a robust yet straightforward experience.