Marketing

Branding

By Erik Payne | Jan. 1, 2019

The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.

By Erik Payne | Jan. 1, 2019

After playing it safe for more than a decade, Infinity FCU sets a new course with checking accounts, consumer loans, and chutzpah.

By E.C. Harrison | Nov. 26, 2018

Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.

 

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By Marc Rapport | Oct. 29, 2018

The Northwest credit union combines printed materials with a branded tchotchke or two to educate new hires.

By Marc Rapport | Oct. 8, 2018

Consumers Credit Union’s 5 Star Difference program incents staff to identify positive promoters during member interactions.

By Rebecca Wessler | Aug. 13, 2018

Five can’t-miss data points this week on CreditUnions.com.

By Alexandra Gekas | Aug. 13, 2018

Modern marketing connects on values, not stuff. Credit unions can do that by telling their story better.

By Liz Furman | Aug. 7, 2018

Different generations require different conversations. This interactive series shows how credit unions can serve all ages.

By Erik Payne | April 23, 2018

To go along with a name change, this Illinois credit union shifted its overall culture.

By Marc Rapport | April 9, 2018

The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.