Marketing

Email Marketing

Partner Perspective
Marketing Using Known Data

By | Oct. 29, 2007

Not simply a tool to cut costs, eStatements offer multiple features to market and cross-sell many different opportunities directly to members.

By Ryan Sherwin | Sept. 10, 2007

Email is a dying breed….or is it? By targeting in-market consumers you can assure yourself of not damaging your brand image

By | Sept. 3, 2007

In order to combat “banner blindness,” be most effective, and produce positive results, today’s banner ads take a little extra work and creativity.

 

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By | May 7, 2007

Outbound spam filters can make sure your legitimate e-mail communications do not wind up as collateral damage.

By Jon Jeffreys | Feb. 19, 2007

Many credit unions websites assume that the member sales cycle is: interest then sale. This is similar to having a 1st date then marriage. There is a better way to approach online members.

By fiVision | Oct. 2, 2006

The best way to boost sales quickly is to focus on your existing customers – and it might be easier than think!

By | Sept. 25, 2006

Back-office technology can reduce processing costs, improve time to market efficiencies, and meet member expectations.

By Scott Trubisz | March 13, 2006

New technological developments aimed at minimizing fraud could potentially increase costs for e-mail and make it even more critical to follow best practices to ensure e-mail is delivered

By Scott Trubisz | Feb. 27, 2006

Perception is not reality when it comes to communicating with members via e-mail. While phishing fears abound, survey results indicate that members still desire e-mail.

By Molly Francis | Feb. 6, 2006

In an environment of tight budgets, Altura Credit Union's marketing team delivers results and justifies its 2 million dollar annual budget.