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Not simply a tool to cut costs, eStatements offer multiple features to market and cross-sell many different opportunities directly to members.
Email is a dying breed….or is it? By targeting in-market consumers you can assure yourself of not damaging your brand image
In order to combat “banner blindness,” be most effective, and produce positive results, today’s banner ads take a little extra work and creativity.
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Outbound spam filters can make sure your legitimate e-mail communications do not wind up as collateral damage.
Many credit unions websites assume that the member sales cycle is: interest then sale. This is similar to having a 1st date then marriage. There is a better way to approach online members.
The best way to boost sales quickly is to focus on your existing customers – and it might be easier than think!
Back-office technology can reduce processing costs, improve time to market efficiencies, and meet member expectations.
New technological developments aimed at minimizing fraud could potentially increase costs for e-mail and make it even more critical to follow best practices to ensure e-mail is delivered
Perception is not reality when it comes to communicating with members via e-mail. While phishing fears abound, survey results indicate that members still desire e-mail.
In an environment of tight budgets, Altura Credit Union's marketing team delivers results and justifies its 2 million dollar annual budget.