Email Marketing

By Denise Senecal | Nov. 14, 2005

Members have high expectations for receiving responses to their e-mail, but are credit unions meeting their needs?

By Denise Senecal | Oct. 10, 2005

Recent events provide an even greater incentive for credit unions to focus on electronic delivery methods.

By Joan Gurr | Oct. 3, 2005

To reach e-Members, you need to target them where they live: online, in their e-mail inbox.


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By | Sept. 5, 2005

What's the best way to communicate with your members? If your answer is “it depends on the member,” you're probably right. But for growing numbers of credit union members everywhere, communication by email is quickly becoming the method of choice.

By APPRO Systems, Inc. | Aug. 29, 2005

Credit unions have a core mission to provide members with great service. Here are a few ideas for improving your member interactions.

By | Aug. 22, 2005

E-mail has become as common to consumers as a telephone. Despite inherent challenges the public has become obsessed with reading their e-mail.

By | Aug. 1, 2005

The temptation is tough to resist. Some credit union marketers have begun treating their members’ email addresses as a giant candy jar. You know the feeling: Maybe you don’t really like jellybeans, but they’re so easy to grab for a quick snack … and just a few won’t hurt, right?

By | July 4, 2005

For years the tendency has been to try to push members in the technology channel where we want them. As adoption rates start to plateau and we try to think of ways to get more members using online technology, why not lead them?

By APPRO Systems, Inc. | June 27, 2005

As credit unions strive to achieve excellence in member service, call centers become the hub of member communications and the latest focus for generating revenue.

By APPRO Systems, Inc. | April 25, 2005

Nearly every credit union provides an e-mail address for member inquiries, but few handle e-mail communications with the same attentiveness given to voice communications.