Gen Y/Millennials

By Elan Financial Services | Feb. 3, 2020

The younger set demands a full-service credit card program with user-friendly digital capabilities and robust rewards.

By Erik Payne | June 24, 2019

Canvas Credit Union’s 18-month-old account was designed with younger members in mind and has attracted millions in deposits to the Colorado cooperative.

By Rebecca Wessler | Oct. 8, 2018

Based on September traffic (and our editorial instincts), here are the top articles and blogs that appeared on


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By Callahan & Associates | Sept. 26, 2018

Rebecca Freeman, associate vice president of marketing for Silver State Schools Credit Union, will discuss the credit union's student savings program.

By Erik Payne | Aug. 29, 2018

An informal office poll attempts to identify differences in attitudes on paper payments.

By Brianne Aiken | Aug. 27, 2018

Plus, four reasons other millennials have trouble doing the same.

By Rebecca Wessler | Aug. 13, 2018

Five can’t-miss data points this week on

By Liz Furman | Aug. 13, 2018

Different generations require different conversations. This interactive series shows how credit unions can serve all ages.

By Erik Payne | July 1, 2018

Three in-school branches at area high schools help student staffers develop real-world skills and foster financial knowledge.

By Callahan & Associates | June 21, 2018

Join Anita Newton, chief innovation officer for CommunityAmerica Credit Union, and Callahan & Associates for a discussion about how the credit union's innovation lab puts member experience first and what the cooperative has learned about developing tools that members will adopt.

By Marc Rapport | May 28, 2018

Miller Devenny makes connections with millennials and more at South Carolina’s largest credit union.

By Madison Harbin | May 14, 2018

Credit unions can use consumer complaints to differentiate themselves from their competition.

By Marc Rapport | May 9, 2018

An AI demonstration, millennial matters, and whacking fraud moles captured attention on Tuesday at Card Forum 2018.

By Erik Payne | May 7, 2018

Three Callahan millennials talk about what it takes to buy a home, from the emotional connection to setting long-term savings goals.

By Samantha Cristobal | April 25, 2018

Even with preparation, middle school students are surprised to see how tight real-life budgets can pull.

By Liz Furman | April 9, 2018

No credit union exists solely to serve millennials ... yet. However, making up First Millennial Credit Union brought to light what its creators really want from a financial institution.

By Chris Howard | April 2, 2018

A common bond across space and time is still a bond. Credit unions must make the case for millennials and beyond.

By SWBC | April 2, 2018

Mini-houses, alternative leasing options, robust apps, are just part of the opportunity and challenges for serving a generation about to inherit trillions.

By Sharon Simpson | March 30, 2018

In episode No. 921, Callahan consultant Sharon Simpson sits down with Mike Lawson to talk money management for teens.

By Erik Payne | March 30, 2018

How First Millennial Credit Union got its start and runs its business.

By Victoria Taylor | March 26, 2018

This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.

By Victoria Taylor | Feb. 26, 2018

This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.

By Rebecca Wessler | Feb. 12, 2018

Five can’t-miss data points this week on

By Sharon Simpson | Feb. 12, 2018

A Gen X mother shares three ways any parent, or financial institution, can encourage money management.

By Jon Jeffreys | Feb. 5, 2018

Get relevant or crash to the ground. Choose wisely.

By Erik Payne | Jan. 24, 2018

Callahan’s dog owners talk responsibility, finances, and decision-making.

By Sophia Giulajan | Nov. 30, 2017

One Callahan millennial explains why she tends bar in addition to her 9-to-5.

By Maya Neuman | Nov. 21, 2017

Student lending at credit unions was up 13.7% in third quarter 2017.

By Rebecca Wessler | Nov. 20, 2017

Four can’t-miss data points this week on

By Callahan & Associates, Inc. | Nov. 16, 2017

In this webinar, Amanda Lunger, chief marketing and sales officer for Central Willamette Community, discusses the credit union's campaigns designed to attract deposits and keep up with it's eight consecutive quarters of double digit loan growth.

By Erik Payne | Nov. 15, 2017

One millennial wonders if he will have to rent for the rest of his life.

Understanding the role of family and technology can go a long way toward becoming the trusted agent for that most major of purchases.

By Rebecca Wessler | Nov. 6, 2017

Five can’t-miss data points this week on

By Madison Harbin | Nov. 2, 2017

We want financial success. Here’s how credit unions can help us get there.

By Erik Payne | Oct. 30, 2017

A marketing campaign at a Kentucky credit union makes member communication a top priority.

By Maya Neuman | Oct. 17, 2017

This millennial wants plastic with the right mix of rewards, security, and budgeting tools.

By Mike Zaleski | Oct. 2, 2017

I am a veteran, and Navy Federal’s “Millennials and Their Money” highlights something I know to be true.

By CU Student Choice | Sept. 25, 2017

The hottest employee benefit of 2017 could be a new opportunity for credit unions.

By Erik Payne | Sept. 11, 2017

Callahan’s millennials weigh in on Debitize, a service that promises to make a credit card act like a debit card.

By Victoria Taylor | Sept. 6, 2017

This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.

By Erik Payne | Aug. 28, 2017

An investigation into whether millennials should take responsibility for killing homeownership.

By CU Student Choice | Aug. 21, 2017

In 2008, credit unions began dipping their toes into what many considered to be the treacherous waters of private student lending. More than nine years later, credit unions are charting a positive course.

By Rebecca Wessler | Aug. 7, 2017

Five can't-miss data points featured this week on

By Callahan & Associates | Aug. 3, 2017

Callahan & Associates and Jessica Schindel, marketing specialist and Your Voice spokesperson for Community 1st, discuss the history of the credit union's young adult efforts.

By Meghan Sink | July 27, 2017

This generation has other long-term goals when it comes to their finances.

By Meghan Sink | July 25, 2017

Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.

By Callahan & Associates | July 13, 2017

Callahan & Associates and Truity Credit Union's AVP of Marketing, Amy Grose, discuss the credit union's Graduate Loan Package, including how it identified the opportunity, what specific requirements it has in place, and how the offering has helped increase members in the coveted 18- to 34-year-old demographic.

By Meghan Sink | July 13, 2017

Millennials payment preferences, third-party payment apps, and how credit unions should capitalize off the two.

By Victoria Taylor | June 28, 2017

This millennial couple is moving into a mortgage. Follow their first-time homebuyer story.

By Meghan Sink | June 21, 2017

The millennial disposition toward education and the student loan debt often associated with it — and how credit unions can help them overcome it all.

By Meghan Sink | June 15, 2017

How the unspoken requirement of the internship impacts my life and my generation and how it should impact credit unions.

By Meghan Sink | June 8, 2017

The familial influence is strong, but here are two ways credit unions can sway a switch.

By Meghan Sink | May 31, 2017

A new millennial correspondent introduces what’s next for her generation.

Partner Perspective
Millennials In Focus

By CU Student Choice | May 22, 2017

What recent college grads say about student debt, what they needed at age 18, and how they chose their bank or credit union.

By Mark Manicone | May 1, 2017

The American Dream is a strong national ethos that defines this country. But has that dream evolved, and does it mean the same thing for me as it once did for past generations?

By Mark Manicone | May 1, 2017

Enrollment in college and the amount of student loan debt are at an all-time high. See where two millennials at the University of South Carolina fall into the student debt narrative.

By Rebecca Wessler | April 24, 2017

Five can't-miss data points featured this week on

By Erik Payne | April 24, 2017

Linn Area Credit Union kept it real even when employees donned costumes for the cooperative’s sponsorship of a local comic book convention.

By Mark Manicone | April 13, 2017

We want what we want. Here, two twenty-somethings offer personal accounts of surprise fees and uncertain service.

By Mark Manicone | March 20, 2017

30% of college students surveyed for a LendEDU study said they used student loan money for spring break. That’s their business … and their burden.

By Rebecca Wessler | March 13, 2017

Five can't-miss data points featured this week on

By Mark Manicone | March 13, 2017

Revisiting the topics of The Millennial Disposition through the eyes of Syed, a 20-year-old student at the University of South Carolina.

By Mark Manicone | March 7, 2017

To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.

By Mark Manicone | Feb. 20, 2017

If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.

By Mark Manicone | Feb. 13, 2017

We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.

By Mark Manicone | Feb. 2, 2017

The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.

By Mark Manicone | Feb. 1, 2017

Credit unions can benefit greatly from knowing the perspective of the millennial generation. Here's a guided tour into their mindset.

By Erik Payne | Jan. 4, 2017

Results from a recent TimeTrade survey shed light on the member experience.

By Liz Furman | Dec. 1, 2016

13 words and phrases that will help you fit right in with the millennial generation. Plus, a word search of credit union whose names call to mind these phrases.

By Callahan & Associates | Nov. 14, 2016

Callahan & Associates and Sula Pettibon, Family Trust's vice president of marketing and community relations, discuss why the credit union chose to relocate its HQ to the city's redevelopment, how its actions have served to support the city's goals, and why this matters to the Family Trust's bottom line.

By Michelle Parker | Nov. 14, 2016

HMDA data reveals who is, and who isn't, taking out mortgages.

By Erik Payne | Sept. 29, 2016

Takeaways from Empower U 2016, as well as how one credit union lowered its average member age.

By CU Student Choice | Sept. 26, 2016

A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.

By Erik Payne | Sept. 14, 2016

The millennial-loved payments app turns to traditional advertising for the first time.

By Stephanie Clark | Aug. 17, 2016

In episode No. 621, Callahan industry analyst Stephanie Clark talks with Mike Lawson to discuss why credit unions with less than $50 million in assets need new technology to survive in the marketplace.

By Erik Payne | Aug. 2, 2016

The game is hot now, but what do you do when that Next Big Thing comes along?

By Erik Payne | July 25, 2016

Family Trust FCU uses a new headquarters building and artwork commissioned from local college students to underscore the connection between the cooperative and the community it serves.

By E.C. Harrison | July 4, 2016

The senior human resources manager at Credit Union 1 in Alaska shares tips to work with an office full of millennials as well as a veteran perspective on hiring and firing.

By Erik Payne | June 14, 2016

What to take away from the conference at the “interface of psychology and economics?”

By E.C. Harrison | May 30, 2016

To retain possibly restless new hires, credit unions are investing in ideation programs, career development, and community service.

By Erik Payne | May 30, 2016

Michigan State University FCU’s new Financial Innovation and Education Center promises to introduce a new generation to the credit union industry.

By Elan Financial Services | May 9, 2016

One size doesn't fit all. Providing an extensive credit card product suite can enhance members' experiences and optimize portfolio revenue streams.

By Erik Payne | April 21, 2016

New research shows greater levels of financial satisfaction and confidence among military millennials, and Navy Federal’s introduction of a new financial education website.

By Erik Payne | March 22, 2016

How financially illiterate are our nation’s university students?

By Callahan & Associates | March 18, 2016

Callahan & Associates and Ronaldo Hardy discuss the benefits and challenges of managing a young executive team and working with a mixed-generation board of directors.

By Erik Payne | March 16, 2016

According to a recent J.D. Power report, the generation once thought to end car culture is now buying cars in higher numbers.

By Callahan & Associates | March 4, 2016

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Erik Payne | Jan. 20, 2016

Bring a millennial into a credit union environment and the institution will survive for a day. But bring a credit union into a millennial environment and it will thrive for a lifetime.

By Erik Payne | Jan. 14, 2016

The generation after the millennials promises to effect more change in the workplace than any of its predecessors.

By Sharon Simpson | Jan. 11, 2016

Advisory roles are helping two credit unions engage millennial members.

By Ted Goldwyn | Jan. 11, 2016

In this Q&A, Ronaldo Hardy, CEO of Shell Geismar FCU, discusses the benefits and challenges of employing millennials at an innovative credit union.

By Erik Payne | Jan. 11, 2016

How Generations Federal Credit Union uses its award-winning social media platforms to boost member engagement and awareness among 20-somethings.

By Stephanie Clark | Jan. 11, 2016

The largest and most diverse generation in the United States is challenging the status quo of financial institutions with its demand for convenience, expanded choice, and social responsibility.

By Rebecca Wessler | Jan. 11, 2016

Credit unions can help millennials through financial services and employment opportunities. But first they must catch the interest of this notoriously tough-to-crack generation.

By Erik Payne | Jan. 7, 2016

This Callahan writer tracked his mobile phone usage for the past six months. Here’s what he found.

By Erik Payne | Dec. 28, 2015

2015’s best lessons and strategies in attracting the all-important millennial generation.

By Rebecca Wessler | Dec. 28, 2015

This week, runs down some of the most actionable content from 2015. Use these programs and initiatives to provide a creative spark in 2016.

By Arch Mortgage Insurance Company | Nov. 16, 2015

Individualized, timely service and best rate possible for mortgage insurance can help seal the deal.

By Fannie Mae | Nov. 2, 2015

Today's mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.

By Sharon Simpson | Oct. 26, 2015

Altra Credit Union’s specialized strategy to develop relationships with youth and gain long-term loyalty has helped the Wisconsin institution decrease its average member age by five years.

By CU Student Choice | Oct. 12, 2015

Brookings report details “selective” debt crisis; outlines impact of non-traditional borrowers and for-profit colleges.

Partner Perspective
How To Bank On Social

By The Servion Group | Oct. 5, 2015

Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.

By Alogent | Sept. 14, 2015

Providing payments transaction tools in a format millennials crave will make your credit union a top candidate for these “virtual” bankers.

By Erik Payne | Sept. 10, 2015

What a new Pew Research report shows about the millennial perception of itself.

By Callahan & Associates | Aug. 27, 2015

Learn how Altra Credit Union's Go Mobile team has helped the institution lower its average member age to 39, nearly a decade younger than industry average.

By Alexandra Gekas | Aug. 19, 2015

A phone call hits the mark for this millennial marketer. Life insurance statement stuffer? Not so much.

By Rebecca Wessler | Aug. 17, 2015

This week, features articles detailing credit union strategies used to attract and retain young adult members.

By Erik Payne | Aug. 17, 2015

How Ent Federal Credit Union’s partnership with a local institution helps it grow younger and serve the next generation of member.

By Aaron Pugh | Aug. 17, 2015

Open ears, open doors, and a blank slate for new product design all helped Listerhill tailor its appeal to a young adult market.

Generation TBD

By Scott Patterson | Aug. 17, 2015

How do you connect with millennial members whose future is so entirely … to be determined?

By Erik Payne | Aug. 13, 2015

How Capital One uses Instagram and user-generated content to advertise to millennials.

Cars For Kids

By Callahan & Associates | July 31, 2015

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Erik Payne | July 1, 2015

What the hotel chain’s ambitious plans to modernize for the millennial traveler tells the credit union industry about the oft-dissected generation.

By Callahan & Associates | June 25, 2015

Scott Patterson, Credit Union Student Choice CEO, shares best practices for connecting with the desirable young adult market.

By Sharon Simpson | June 22, 2015

A member-centric motto and financially sound community outreach helps Warren Federal Credit Union reach students at all levels.

By Erik Payne | June 22, 2015

When TDECU sponsored the University of Houston’s new football stadium in 2014 it wanted more than a partnership.

By Erik Payne | June 17, 2015

A study from the Center for Financial Services Innovation underscores the differences in financial health, attitudes, and behaviors among millennials.

By Erik Payne | June 10, 2015

Discussions on the future of mobile banking and more millennial research Wednesday at the Emerge Forum.

By Marc Rapport | June 8, 2015

An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.

By Aaron Pugh | June 1, 2015

Generations Community explains a three-pronged plan to catch members early and help them invest for life.

By Janet Lee | May 18, 2015

Millennials and new organizational structures are shaping the credit union industry for today and tomorrow.

By Marc Rapport | April 30, 2015

The growth of the millennial immigrant population has handed the credit union movement a great opportunity and obligation.

By CU Student Choice | April 27, 2015

A student loan can be one of the most life-empowering loans a credit union can ever make. But in an era of rising debt and negativity surrounding the product, can private education lending create win-win situations for both borrowers and lenders?

Partner Perspective
Motivating Millennial Homebuyers

By CU Members Mortgage | April 6, 2015

Low down payments and social media can help mortgage lenders speak language Gen Y buyers understand.

By Callahan & Associates, Inc. | March 20, 2015

Asking applicants to submit videos as part of the interview process helps Listerhill Credit Union identify talent with the right mix of skills, personality, and professionalism.

By Callahan & Associates, Inc. | March 20, 2015

Listerhill Credit Union reviews how video applications help it find the perfect applicants for a student branch.

By Callahan & Associates | March 1, 2015

A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.

By Jon Jeffreys | Feb. 23, 2015

Non-FI players are raising the bar for user experience and expectations. Now, credit unions must respond or retreat.

By Callahan & Associates, Inc. | Feb. 23, 2015

Callahan & Associates analyzes checking account penetration data as a part of Trendwatch 4Q 2014.

By CU Student Choice | Feb. 9, 2015

Student lending offers credit unions a chance to build early trust with a demographic that is getting tired of banks. And once that relationship is in place, the numbers can really add up.

By Marc Rapport | Jan. 15, 2015

Strategists, new Filene report say credit unions need new metrics to show the world how and why they matter.

By Erik Payne | Dec. 22, 2014

These nine strategies and takeaways from non-traditional competitors offer inspiration for 2015.

By Aaron Pugh | Dec. 22, 2014

This year, let’s celebrate how we’re alike as well as how we’re different.

By Rebecca Wessler | Dec. 22, 2014

What articles and blogs on resonated with readers this year? Check out our annual listings this week and see.

By Aaron Pugh | Dec. 15, 2014

Three tips from Lake State on how to enter a new market.

By Marc Rapport | Nov. 25, 2014

Millennials are not saving, but holiday spending is up.

By Marc Rapport | Nov. 11, 2014

Discovering young adults want financial services doesn’t break new ground, despite the hype.

By Sharon Simpson | Nov. 5, 2014

Credit unions that want to attract younger members cannot afford to ignore the needs of unmarried adults.

Help them understand the truth about payments. That's just one of many things you can do to get first-time homebuyers over the myths and into a home.

By Erik Payne | Oct. 30, 2014

Ever wonder what those young members are saying? Here’s a rundown of youth lingo to help credit unions better connect to this demographic.

By Aaron Pugh | Oct. 27, 2014

Loan programs built with the priorities of young adults and first-time buyers in mind make auto ownership an attainable goal.

By Rebecca Wessler | Oct. 27, 2014 spotlights strategies to attract younger members. Even better, other potential members will also find them pretty neat.

By Sam Taft | Oct. 27, 2014

Young adults are faced with challenges in today's competitive economy.

By Marc Rapport | Oct. 23, 2014

Warren FCU wanted to make its way into the hearts and minds of college-town Laramie, WY. A socially conscious campaign proved to be the way.

By Marc Rapport | Oct. 16, 2014

Expanded mobile footprint outpaces social media atop priorities for presidents polled at Fiserv credit union confab.

By Fannie Mae | Oct. 6, 2014

Fannie Mae loans secured by a principle residence do not require any minimum contribution from the borrower’s own funds on one-unit properties. This allows many parents to help their children purchase their first home.

By Ross Swartwout | Oct. 1, 2014

Ross Swartwout, Senior Designer and Social Media Specialist at BECU, discusses the credit union's social media program in this Leadership Series webinar.

By Drew Grossman | Sept. 29, 2014

Credit unions have increased their credit card market share nearly 50% since the recession. What can you learn from the industry’s notable performers?

By Erik Payne | Sept. 17, 2014

Hollywood’s terrible, horrible, no good, very bad summer offers lessons on differentiation and market segmentation.

By Marc Rapport | Sept. 10, 2014

Credit unions should take note that credit card companies, issuers, and other industries are rallying around the tech giant’s long-awaited payments play.

By Callahan & Associates | Sept. 2, 2014

In its quarterly Trendwatch webinar, Callahan & Associates discusses economic trends and the good news in loan growth.

By Callahan & Associates | Aug. 25, 2014

Callahan & Associates talks about the credit union opportunity to grow market share among Generation Y members.

By Callahan & Associates | July 24, 2014

HarborLight Credit Union talks about running a youth advisory board to lower the average age of its membership.

By Drew Grossman | July 7, 2014

In response to an evolving industry, new job titles are appearing on credit union payrolls.

By FIS | July 7, 2014

How can credit unions attract, retain, and grow relationships with younger consumers to strengthen the vitality of their member bases?

By Erik Payne | June 12, 2014

What does it mean for credit unions that more millennials are willing to bank with titans of industry?

By Jennifer Davis | June 2, 2014

The same practices credit unions use every day also help them come out on top in a search.

Partner Perspective
Talk "SMAC" to Engage Millennials

By PSCU | June 2, 2014

The four areas through which credit unions can and must connect to the next generation

By Drew Grossman | June 2, 2014

To find personable staff for a new campus branch, Listerhill asked applicants to submit videos that became a clever marketing tool.

By Erik Payne | May 23, 2014

The data suggests credit unions can do more with personal finance management tools.

By Aaron Pugh | May 12, 2014

Big ideas from this spring’s Finovate conference can help young, first-time investors connect with the stock market.

By Elan Financial Services | May 12, 2014

Lifecycle stage and peer group influence card members, so issuers should leverage appropriate marketing tactics that cater to the representative generation.

By Drew Grossman | May 12, 2014

There are two stumbling blocks to attracting recent college grads — they lack certain skills and don’t yet realize they want to work at a credit union.

By Catherine Siskos | May 12, 2014

Through internships or class projects, young talent can help credit unions brainstorm new products and solutions.

By Erik Payne | May 12, 2014

Four tips from Apple and Suncoast credit unions on gaining access to schools and establishing a student-run branch.

By Sharon Simpson | May 12, 2014

Youth advisory boards help financial institutions connect with a new demographic on its own terms.

By Erik Payne | Jan. 27, 2014

First Capital Federal’s rewards program increases loyalty, deepens relationships, and gives back to members who bank with the credit union.

By Brandon Michaels | Jan. 24, 2014

The community benefits when young adults learn about common financial concepts; credit union team members can present economic education lessons through classes, workshops, contests, and events.

By Erik Payne | Dec. 16, 2013

GECU attracts young members through a partnership with a local tea house.

Partner Perspective
The Emergence Of The Omniconsumer

By Worldpay Inc. | Nov. 11, 2013

How mobile payments are defining a new consumer segment.

By Jennifer Davis | Oct. 31, 2013

Use these five free digital marketing tools to find new members online.

By CU Solutions Group | Oct. 14, 2013

Online technology tools like SaveUp can help engage and grow a credit union’s younger membership.

By Erik Payne | Oct. 3, 2013

How to handle a demographically changing workplace.

By Aaron Pugh | Oct. 1, 2013

Take an in-depth look at Heritage Federal Credit Union's competitive processes.

By Origence, a CU Direct Brand | Sept. 23, 2013

Members demand mobile services to streamline personal banking and improve time management.

By Catherine Siskos | Sept. 16, 2013

To expand its portfolio, Western Federal Credit Union implements a lending strategy that can compete with the big banks.

By Aaron Pugh | Sept. 9, 2013

With the right strategy, social channels are capable of generating tangible returns worthy of the extra investment.

By Erik Payne | Aug. 29, 2013

A new study suggests fictional characters generate more social media buzz than celebrity spokespeople.

By Drew Grossman | Aug. 1, 2013

Social media is more than just a tweet here and a Facebook post there; it’s become an essential part of your institution’s brand. If this is so, why do so many turn the reins over to inexperienced interns?

By Sharon Simpson | June 24, 2013

Melissa Gardner joins the MD state commission to show state leaders they can partner with credit unions to make sure existing educational resources reach more people.

By Drew Grossman | June 24, 2013

An externship program at TopLine Federal Credit Union teaches students and educators about the essential skills needed to excel in business.

By Jennifer Davis | June 24, 2013

If you aren’t seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.

By Callahan & Associates | June 6, 2013

Learn how one credit union has invited educators and students to participate in “job shadow” events to better understand what skills are most needed in the workplace.

By Elizabeth Morash | June 5, 2013

You want my business? Offer me the right blend of financial planning resources and it’s yours – for both the short and the long term.

By Drew Grossman | April 22, 2013

Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.

By Aaron Pugh | March 13, 2013

Here’s a quick recap of some of the ideas and insights that came up during the second day of the 2013 BAI Payments Connect conference.

By Aaron Pugh | Jan. 28, 2013

Credit unions can build long-term loyalty by helping consumers with their first big financial commitment.

By Jay Johnson | Jan. 28, 2013

Now is the time for credit unions to invest in three key strategic areas to drive success in 2013: mortgage lending, younger member recruitment, and sophisticated data usage.

By Yun Ma | Jan. 28, 2013

When we say "Millennial" or "Gen Y," who are we even talking about?

By Yun Ma | Jan. 23, 2013

What can credit unions learn from online crowdfunding platforms?

By Yun Ma | Jan. 17, 2013

A Millennial examines three credit union options and discusses what she likes (and doesn’t like)

By Aaron Pugh | Jan. 15, 2013

How a new corporate sponsor helps a struggling Florida credit union rebrand and regain financial health.

By Melissa Forsyth | Dec. 18, 2012

Video that personally resonated with viewers was all the rage in 2012. Build on that with advertising themes that are relevant to members in 2013.

By Melissa Forsyth | Oct. 31, 2012

A video promotion series targeting Gen Y is a creative way to attract new membership.

By Melissa Forsyth | Oct. 31, 2012

A video promotion series targeting Gen Y is a creative way to attract new membership.

By Rebecca McClay | Oct. 29, 2012

Job fairs, management training programs, and loan relief benefit local employment rates.

By | Oct. 15, 2012

Customize outreach and marketing for various products across multiple generations.

By Rebecca McClay | Sept. 26, 2012

The second day of ACUMA's 2012 conference includes a session on targeting the younger generation.

By Melissa Forsyth | Sept. 12, 2012

Credit union videographers should look to smartphones for their filming and editing needs.

By Bailey Reutzel | Sept. 10, 2012

When a debit or credit card won’t cut it, reloadable prepaid cards offer a way for credit unions to build relationships with the sought-after Millennials and Generation Y.

By Bailey Reutzel | Sept. 10, 2012

Time for you to get a watch with a credit card built right in.

By Bailey Reutzel | Sept. 5, 2012

Gen Y’s preference to rent instead of own provides credit unions an opportunity to restructure products and diversify their loan portfolios.

By Melissa Forsyth | Sept. 4, 2012

If a video is uploaded to YouTube, but no one shares it …

By Bailey Reutzel | Sept. 3, 2012

McGraw-Hill FCU offers a platform for members to amplify their pro-credit union voice through videos.

By Elizabeth Morash | Aug. 30, 2012

Checking and back-to-school efforts were hot topics on credit union-related blogs this month.

By Rebecca McClay | Aug. 23, 2012

Vantage West Credit Union shores up its premium checking accounts with a little help from a university head football coach.

By Aaron Pugh | Aug. 20, 2012

Credit unions that aren’t active in student lending can assist students in other ways.

By Aaron Pugh | June 25, 2012

Could retro campaigns help connect to Gen Y and other creative groups?

By Melissa Forsyth | June 20, 2012

IC FCU’s promotions take advantage of a recent craze for all things Zombie.

By Victoria Taylor | June 12, 2012

Gen Y is facing unprecedented economic hardships, but they don’t deserve to be lured into unhealthy financial products.

By Bailey Reutzel | May 22, 2012

If Gen Y-ers try to emulate Snooki or the Situation, they’ll quickly find their wallets empty.

By Rebecca McClay | April 30, 2012

As a new generation enters the workforce, credit unions may have to adjust their workplace culture toward a more engaging environment.

By Rebecca McClay | April 20, 2012

GUASFCU focuses on products and services for students through the cyclical changes of the school year.

By Rebecca McClay | April 7, 2012

GUASFCU’s marketing efforts provide an example for credit unions looking to connect with college-age members.

By Rebecca McClay | April 5, 2012

Gen Y’s product demands now include first mortgages and auto loans, whereas Baby Boomers are turning toward retirement products.

By Bailey Reutzel | April 4, 2012

YouTube can be a great tool for reaching younger generations.

By Aaron Pugh | April 3, 2012

Some retailers are giving up on youth targeted business models. Credit unions can learn from their mistakes.

By Aaron Pugh | April 2, 2012

Diversified student loans offerings help one credit union meet a wider segment of member needs.

By Rebecca McClay | March 19, 2012

Credit unions that have invested in attracting Gen Y are finding their efforts are now paying off as Gen Y moves into mortgages and auto loans.

By Rebecca McClay | March 13, 2012

About 92% of young adults believe a company’s success should be measured on more than just profit, a recent study finds.

By Rebecca McClay | March 5, 2012

An Oregon credit union rewards consumers who buy eco-friendly vehicles in an effort to increase its auto portfolio.

By Rebecca McClay | March 1, 2012

Georgetown University's student-run credit union offers its undergraduate executives experiences that propel them into the financial world.

By Rebecca McClay | Feb. 21, 2012

Were they born in the 70s, the 80s, the 90s? Is Gen Y the exact same thing as the Millennials, or do the generations just sort of overlap?

By Aaron Pugh | Feb. 20, 2012

Georgetown University’s student-run credit union nails down long-term financial relationships among its shifting membership base.

By Rebecca McClay | Feb. 20, 2012

Check out on-site interviews with Georgetown University Alumni and Student Federal Credit Union, a $16M credit union run by executives in their 20s. Learn how a student-run operation in Washington, DC innovates and manages regular leadership transition.

By Aaron Pugh | Jan. 23, 2012

Hosting artistic events helps one credit union celebrate a community’s identity while solidifying its own.

By Rebecca McClay | Jan. 23, 2012

Georgetown University’s student-run credit union offers lessons in innovation and leadership transitions.

By Ed Gattis | Jan. 18, 2012

Successfully serving your members involves solving the changing problems that they face through life, not merely an aggressive cross-selling promotion.

By Jim Holt | Dec. 12, 2011

Student loans continue to be a real need for many members, and credit unions can help in several ways.

By Aaron Pugh | Nov. 21, 2011

The need for borrower education, lender responsibility, and school transparency is at the heart of the student lending debate.

By Rebecca McClay | Nov. 14, 2011

More credit unions are trying to connect with students through on-site locations at universities and high schools.

By Aaron Pugh | Oct. 27, 2011

Consumers want streamlined experiences. Here’s how to get them there.

By Aaron Pugh | Oct. 18, 2011

Key into customized products and accessibility to target a younger generation's financial needs, as this Singapore-based institution did.

By Rebecca McClay | Oct. 1, 2011

Sooper Credit Union creates an intimate member rapport through personalized URLs.

By Rebecca McClay | Oct. 1, 2011

Vantage West Credit Union shores up its premium checking accounts with a little help from a university head football coach.

By Alexandra Gekas | Sept. 26, 2011

Dust off your fanny packs. It’s time to launch a 1990s nostalgia marketing campaign that will capture the hearts of a younger generation.

By Alexandra Gekas | Aug. 22, 2011

Gen Y credit union members have myriad choices for depositing their money. Which do they prefer?

By Rebecca McClay | Aug. 15, 2011

Many credit unions are launching creative and successful campaigns this year.

By Alexandra Gekas | July 19, 2011

A new credit union member's daily life crosses paths with four classic marketing campaigns — outside the Internet.

By On Your Way | July 11, 2011

Is your credit union equipped to attract, educate, and serve today's young adults?

By Alexandra Gekas | July 6, 2011

A Callahan Gen Y-er makes her final decision on a credit union.

By Aaron Pugh | July 1, 2011

It takes all three to effectively market to members and build lasting brand value.

By Alix Patterson | June 30, 2011

Two articles in the Harvard Review can help credit unions reach youth members and motivate employees.

By Alix Patterson | May 23, 2011

Cooperatives are spurring job growth, and getting youth involved is the logical next step.

By Alexandra Gekas | May 20, 2011

Five criteria a Callahan Gen Y-er is looking for in a credit union.

By Aaron Pugh | May 17, 2011

Idealism might be Gen Y's best feature, but how do those standards impact employment choices? 

By Callahan & Associates | April 1, 2011

What can RDC do for your credit union?


By Aaron Pugh | April 1, 2011

The need for accessible money-management extends not only to current members but also to the next generation as well.

By Aaron Pugh | April 1, 2011

A Washington credit union brings the appeal of mobile-based promotions to financial education.

By Brooke C. Stoddard | April 1, 2011

A disconnect between credit union perception and credit union reality requires creative solutions.

By Callahan & Associates | April 1, 2011

What features do members look for and how can credit unions successfully deploy this technology?

By Rebecca Wessler | March 31, 2011

Credit union grassroots marketing is turning bankers green with envy.

By CUES Directors Educational Forum | March 28, 2011

Connect with a growing mobile generation that chooses to opt out of the traditional banking model.

By Rebecca Wessler | March 24, 2011

Lessons from department stores on how to reach youth and (re)establish your relevancy.

By Alix Patterson | Feb. 10, 2011

A column about a college credit union demonstrates it knows banking, but does it know credit unions?

By Alogent | Feb. 7, 2011

Is your credit union falling behind?

By Brianne Aiken | Jan. 21, 2011

Help members identify responsible ways to get financial aid and pay for the rising costs of higher education.

By Aaron Pugh | Jan. 19, 2011

What is the real value of social media?

Paradigm Shift

By Rebecca Wessler | Jan. 10, 2011

What would your credit union do if it lost one-third of its lending portfolio? Creighton Federal Credit Union rolled with the punches.

Grow Up

By Callahan & Associates | Jan. 1, 2011

Like people, CUSOs face different challenges as they age. To learn what a newborn CUSO can expect, we talked to professionals who run organizations of varying ages. Think of it as an advice-time continuum.

By Aaron Pugh | Dec. 16, 2010

Turn local celebrity power into effective marketing.

By Thomas Cullen | Nov. 30, 2010

Financial trauma has left Generation Y skittish with their finances.

By Matt Hand | Nov. 23, 2010

A note of appreciation for a Callahan intern who earned the recognition of Oprah Winfrey.

By Brianne Aiken | Nov. 11, 2010

Credit card regulations present hurdles on the road to fiscal freedom.

By Aaron Pugh | Oct. 1, 2010

Credit unions must understand the technology solutions Gen Y needs today to become profitable, successful members tomorrow.

By Thomas Cullen | Sept. 13, 2010

Marketing to Gen Y can seem like a daunting task, but these tips will help you to get the right message to the right potential members.

By Aaron Pugh | Sept. 2, 2010

With differing opinions on the role technology should play in a financial institution’s Gen Y outreach, the education element should not be ignored.

By Matt Hand | Aug. 26, 2010

A lesson from the world of social media.

By Patrick Sebastian | July 28, 2010

Credit unions are giving the younger generation respect. In light of growing prejudice against Gen Y, this is a step in the right direction.

By Alix Patterson | July 27, 2010

Inclement weather and regulatory action are shaking up the country from coast to coast.  

By Aaron Pugh | July 19, 2010

Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.

By Patrick Sebastian | July 13, 2010

A look at the Twitter phenomenon, from the credit union board-to-member connection to psychic octopi in Germany.

By Sharon Simpson | July 12, 2010

School-specific branding helps one Midwestern credit union enhance its Gen Y outreach and attract a steady flow of younger members.

By Sharon Simpson | July 5, 2010

Changes in FOM strategy—mergers, community charter expansion, and youth outreach—have credit unions leveraging multiple identities to connect with their membership.

By Patrick Sebastian | July 2, 2010

Appealing to their parents is not the only way to attract twenty-something members.

By Patrick Sebastian | June 24, 2010

Data shows Gen Y financial decisions are heavily influenced by their parents; being raised in a purely credit union family I am walking proof.

By Alexandra Gekas | June 24, 2010

Gen Y members are stereotyped as being independent, tech savvy, and narcissist. How can credit unions take advantage of these supposed personality traits?

By Alexandra Gekas | June 17, 2010

After a student banker finds herself in the midst of credit card troubles she seeks credit union alternatives on her road to financial recovery.

By Patrick Sebastian | June 17, 2010

Happy Father's Day to all the fathers out there, from employees to members to credit unions themselves.

By Alexandra Gekas | June 15, 2010

My bank cancelled my credit card and destroyed my credit score with repeated inquires. Now it won’t answer any of my questions about my account or its action. I’m looking for answers, and a credit union solution, to help me on my road to financial recovery.

By Patrick Sebastian | June 3, 2010

Trendwatch interprets the data that high-level executives need to fulfill their daily obligations, but even Callahan’s fresh-faced intern found a few key take aways useful.

By Denise Senecal | May 27, 2010

NACHA’s mobile banking survey offers insights into consumer mobile adoption patterns.   

By Chris Tissue | May 17, 2010

Credit unions and businesses are demonstrating ways social media can bolster existing communication channels with members.

By Morgan Vandagriff | May 12, 2010

Make your credit union memorable, and you’ll have a member for life.

By Denise Senecal | May 7, 2010

For online members, important factors in selecting a financial institution vary by age, income, and geographic location.

By Rebecca Wessler | May 3, 2010

Content marketing provides a new solution to an old dilemma.

By Chris Tissue | April 23, 2010

An interview with PNC President Joe Guyaux, one of the chief innovators of the popular Virtual Wallet account, provides lessons learned for the youth demographic.

By Callahan & Associates | April 1, 2010

Personal Finance Management tools benefit users and credit unions.

By Chris Tissue | March 10, 2010

A recent poll by Harvard's Institute of Politics found that young adults are worried about meeting their most basic needs.

By Chris Tissue | Feb. 17, 2010

Last year at the GAC we were talking to credit union execs and Board Members about Gen-Y. This year, we’ll be asking some bigger questions…

By Denise Senecal | Feb. 11, 2010

According to Callahan’s 2009 Technology Survey, 29% of credit unions currently offer PFM tools and an additional 40% expect to offer them over the next two years.

By Sam Brownell | Jan. 15, 2010

If I didn't know what a credit union was, I never would have joined.

By Sam Brownell | Jan. 11, 2010

The story behind my decision to move my money from PNC to Lafayette Credit Union and what I believe credit unions can learn from it.

By Lydia Cole | Jan. 7, 2010

American Express is targeting Gen Y with a newly-branded charge card called Zync. Will young folks fall for it?

By Rebecca Wessler | Jan. 1, 2010

Products geared toward students help build financial loyalty and commitment.

By Callahan & Associates | Jan. 1, 2010

Educate your members from cradle to college, rookie to retirement.

By Alix Patterson | Dec. 29, 2009

Washington Post coverage of the decline in private student lending. How can we get the good news about credit unions into this story?

By Matt Hand | Dec. 8, 2009

The premise behind most social media success is the ability to engage your audience in a reciprocal conversation. This focus on cooperation and the open exchange of ideas is familar to credit unions, since at their heart they are cooperative businesses and founded on similar principles.

By Chris Tissue | Dec. 7, 2009

Arlington Community Federal Credit Union (ACFCU), a $188 million credit union with 36 percent of its portfolio in auto loans, created an innovative program to educate Gen Y about the car buying process.

By Denise Senecal | Nov. 30, 2009

52% of credit union members are using social media – why your credit union should have a social media strategy.

By Denise Senecal | Nov. 30, 2009

Data from an Internet Strategy Consortium survey show that 52% of credit union members use social networking websites. While social media initiatives won’t reach all members, they represent an opportunity to create a different type of relationship with particular member segments.

By Matt Hand | Nov. 16, 2009

The credit union community on Twitter continues to thrive, gain new followers, forge new connections, and share the credit union story with a growing audience.

By Banzai / Third Degree | Nov. 16, 2009

Recent economic events have given sudden prominence to the importance of financial literacy. Your credit union is positioned to provide authoritative financial literacy training to your community.

By Callahan & Associates | Oct. 1, 2009

In March 2008, Digital Federal Credit Union ($4.5B, Marlborough, MA) launched a remote deposit capture service for members which has significantly increased their number of deposits.

By Callahan & Associates | Oct. 1, 2009

What Gen Y wants in a credit union credit card program?

By Callahan & Associates | Oct. 1, 2009

No longer just a tool for accessing cash at an ATM, the debit card, especially for younger members, is one of the most frequently used connections a member has with their credit union.

By Lydia Cole | Sept. 21, 2009

I have a confession to make…my primary financial institution isn’t a credit union. It’s PNC.

By Amy Eblacker | Aug. 24, 2009

Learn what credit unions are doing on Twitter, and watch a CUtv short about how to get started with this media platform.

By Scott Patterson | Aug. 5, 2009

Can you imagine doing 75% of your annual loan volume in just a 2-month period? That’s what 100 pioneering credit unions are gearing up to do in private student lending!

By Dane Coalson | Aug. 3, 2009

Recent industry Gen Y survey data sheds light on what factors influence parents and young potential members to select and open credit union accounts.

By Elliott Kashner | Aug. 3, 2009

Google can be a great resource…sometimes…

By Dane Coalson | Aug. 3, 2009

Two Gen Y points of pain that credit unions can help alleviate.

By Callahan & Associates | July 1, 2009

Proponent FCU's mobile strategy includes different text options to meet the needs of two important segments -- Gen Y and Internet banking users interested in receiving mobile alerts.

By Callahan & Associates | July 1, 2009

A majority of credit unions surveyed in Callahan's Technology Guide anticipate adopting mobile banking in the next two years. Inudustry partnerships among the major mobile banking providers and other credit union industry suppliers are making it easier and more affordable for credit unions to implement mobile banking.

By My Credit Union | June 22, 2009

Given the current state of the economy, maximizing your marketing efforts is more critical than ever. Leveraging "green" messaging can be an effective way to grab the attention of both potential and existing members.

By Elliott Kashner | June 15, 2009

Young adulthood is marked with some life-changing transitions, resulting in financial and emotional stress for both parents and youth. Understanding these transitions will help credit unions more effectively serve their younger members.

By Elliott Kashner | June 15, 2009

Is your lending program "fair" to students? With college costs growing at more than twice the rate of inflation, students are increasingly turning to cards as a source of funding for education.

Cards on Campus

By Elliott Kashner | June 4, 2009

More students are using credit cards to cover college-related expenses, according to a 2009 study from Sallie Mae.

By Elliott Kashner | June 1, 2009

Now is the time for credit unions to build relationships with young adults to ensure long-term growth and stability for the industry.

By Elliott Kashner | April 6, 2009

Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.

By Callahan & Associates | April 6, 2009

In the third installment of the CYouth Web Series, we explore the many pitfalls to avoid when using credit cards.

By Scott Patterson | March 16, 2009

Credit unions are earning a great return while saving their members thousands of dollars over the life of a loan.

By Callahan & Associates | March 2, 2009

So Gen Y has a less than stellar record when it comes to financial literacy, but exactly how much do they know?

By Dane Coalson | Feb. 9, 2009

What should credit unions know about us in the current economic environment?

Partner Perspective
Engaging Gen Y Through Cards

The Millennials (Gen Y) are here – all 83 million of them – and they have the purchasing power and influence to change the world. Will your credit union have what it takes to acquire them?

Partner Perspective
Do You Want Fries With That?

By | Oct. 20, 2008

That question is one of the most famous examples of up-selling in American history. Today, credit union executives and marketing teams are striving to create the same up-sell message that will increase their service-per-member ratios. The fact of the matter is, credit unions are not really that good at up-selling when they are not face-to-face with the member. Until now...

By Nick Connors | Oct. 13, 2008

The last week has been a tough one for the stock market. As the Dow continues to fall, individuals are feeling the pressure as their portfolios shrink, and many will be forced to adjust their spending habits.

By Callahan & Associates | Oct. 1, 2008

Four credit union executives give their perspective on how they are making decisions in 2008 based on delivery channels, managing staff, and investments in the coming year.

By Dane Coalson | Sept. 22, 2008

A number of credit unions are fulfilling their mission of service and combating the declining rate of industry member growth by rapidly expanding in-school branching programs over the past few years.

By Marketing Partners | Sept. 8, 2008

Take a look at what should be included in your credit union marketing plan to attract and retain younger members.

By Dane Coalson | Sept. 1, 2008

To the average consumer, banks and credit unions appear to offer very similar messages. This article asks a very simple question: How can credit unions visibly differentiate themselves from competing financial institutions?

By Dane Coalson | Aug. 18, 2008

It’s the adult members of Gen Y that receive much of the youth-centric attention, but great opportunity lies in attracting potential members who are under the age of 18.

By Callahan & Associates | July 1, 2008

Credit unions explain why they've partnered with Zopa, a "social finance" company.

By Callahan & Associates | July 1, 2008

Emails that are triggered by in-market activities of the recipients are more effective than scheduled email campaigns.

By Mike Weber | June 16, 2008

Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, add a mass exodus of traditional lenders because of restricted access to capital, and you've got a volatile recipe for turmoil in the student loan marketplace. 

By Dane Coalson | April 28, 2008

It’s cost-effective, simple, and easy to access, yet most credit unions don’t fully utilize the most powerful tool that they have available to gain insight in to Gen Y.

By Dane Coalson | April 14, 2008

A Gen Y individual provides their personal insight into this generation and offers advice to credit unions who are seeking to attract younger members.

By PSCU | Dec. 31, 2007

Move over Baby Boomers. There are 79 million members of Generation Y heading at high speed toward financial services. That’s good news for credit unions!

By My Credit Union | Nov. 5, 2007

Boomers and Gen Xers respond differently to marketing campaigns, but since these two generations make up the majority of credit union membership, it’s important to identify and capitalize on their differences.

By Nicole Devine | Oct. 29, 2007

With teen spending on the rise, financial institutions are moving fast to offer prepaid cards to this market. Putting the member’s interests first, credit union programs allow parents to monitor teen spending while promoting fiscal responsibility at a young age.

By Lydia Cole | Aug. 27, 2007

Benefits abound for those who employ members of Generation Y. Here are some steps for you to begin utilizing this vast resource.

By Leigh Anne Terry | Aug. 13, 2007

Saying that we don’t want the youthful idealism and the technological skills characteristic of the current crop of potential new hires is obviously an attempt at humor. Right? RIGHT?!?!

By Debra Sondak | Aug. 7, 2007

As Baby Boomers age, so do their offspring. The target customer for financial services institutions and credit card companies is someone between the ages of 15 and 24 – the teenager.

By Micki Milonas | July 23, 2007

A student-run credit union could not offer the high-tech products demanded by today's university students. A community credit union took it over, retained its identity and gave it the technology it needed.

By Brooke C. Stoddard | July 1, 2007

Five credit union technology experts from across the country share what's working, what is not, what might and why they think so.

By Paris Ward | April 23, 2007

A growing array of corporations are using social media to speak with consumers. After getting in the game a year ago, how has Wells Fargo responded?

By Callahan & Associates | April 1, 2007

Despite excellent local penetration and a healthy economy, Citizens Equity First Credit Union (CEFCU) has identified three weaknesses about itself and is determined to improve them.

By Paris Ward | Feb. 26, 2007

Partnering blogging, a technology that emphasizes conversation, and connection with people with a movement that wants and needs to connect with members could lead to great things.

By Appoorva Saxena | Feb. 5, 2007

How Oxford FCU is having success with its’ two-pronged strategy that is attracting younger members and driving up debit card usage.

By Paris Ward | Jan. 15, 2007

A quick Callahan & Associates office poll uncovers interesting trends regarding not just what people use in their wallet, but why.

By Molly Francis | Nov. 20, 2006

Read one Gen Yers reaction to a credit union planning session and how credit unions can use core strengths to reach a younger market.

By Paris Ward | Nov. 13, 2006

Generation Y is increasingly socially conscious. As they mature, this large segment of the population will look to put their money where it matters. What can credit unions do to respond to this growing need for investments that help the community?

By Hughes Federal Credit Union | Sept. 4, 2006

The responsibility of baby boomers to manage the finances for multiple family members is a prospect for credit union growth.

Partner Perspective
Mortgage vs. Home Loan

By Mortgage Cadence | June 19, 2006

Inviting credit union members and non-members to apply for a “home loan” instead of a mortgage.

By Annie Sebastian | April 3, 2006

Rising education costs and lagging federal aid require students to turn to private loan programs to finance their education. These programs represent a great way for credit unions to grow their balance sheet and create lasting relationships.

By Annie Sebastian | Feb. 27, 2006

Learn about the two models that credit unions like Navy and Eastman are using to reach this special market.

By Annie Sebastian | Feb. 6, 2006

With projections of more than $10 billion in new student loans each year and 180 percent growth over the past 10 years, student lending is a market that no credit union should overlook.

By Tom Geggel | Dec. 19, 2005

Three reasons why initial fees and charges have become a smaller percentage of the principal amount.

By | Dec. 5, 2005

Active online bill pay customers are 98 percent more profitable than the offline user. More online bill pay customers translates into increased profit for your credit union.

By Sarah Apgar | Oct. 17, 2005

Enjoying a potential home team advantage, credit unions should consider becoming more active players in the college savings and lending game.

By Sarah Apgar | Sept. 26, 2005

Credit unions are uniquely positioned to help members plan and save for a college education.

By Molly Francis | Sept. 19, 2005

University-affiliated credit unions are delivering significant value to their members according to the Return Of the Member (ROM) score.

By Tom Geggel | June 6, 2005

Whatcom Educational CU has a unique strategy that teaches youth about debit cards.

By Mary Royston | May 16, 2005

Find out one way in which Team One Credit Union serves 800 youth members.

By Scott Trubisz | May 9, 2005

Generation Y, the children of the baby boomers, represents one of the largest growth opportunities for the financial services sector.