Marketing

Market Share

By Umberto Donda | Sept. 7, 2022

Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.

By Aaron Passman | June 13, 2022

Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.

By Sherry Virden | June 6, 2022

The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader slowdown in home loan activity.

 

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By Callahan & Associates | Aug. 1, 2021

Data and insight from Callahan & Associates and industry suppliers.

By Michael Zelna | Oct. 19, 2020

Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.

By TRK Advisors | April 9, 2020

Join Tim Kolk, president of TRK Advisors, for this always well-received discussion about how credit unions can optimize their card portfolios and remain both competitive and prudent at this incredibly challenging time.

By William Hunt | Jan. 6, 2020

A decade-long, side-by-side snapshot reveals how the credit union landscape has changed from the tail end of the Great Recession to today.

By William Hunt | Oct. 21, 2019

Credit unions excel in open-ended mortgage lending but lose their share of this niche market as borrowers age.

By Samantha Cristobal | July 29, 2019

The movement’s continuing growth in membership is accompanied by growing engagement.

By Marc Rapport | April 29, 2019

Callahan’s annual Executive Outlook Survey gathers insight on what’s top of mind for credit union leaders across the country as they navigate changing local and national economic conditions.