Marketing

Member Onboarding

By Marc Rapport | July 9, 2018

When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.

By Erik Payne | Sept. 18, 2017

MSUFCU looks inward to identify sticky products and save members millions.

By Sharon Simpson | Jan. 2, 2017

Five ways credit unions made the most of marketing budgets in the past 366 days.

 

Is Your Inbox Missing Out?

Sign up for the CreditUnions.com free newsletter and be the first to read our newest coverage of credit union strategies and insights.

sign up today

 

 

By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By E.C. Harrison | Sept. 26, 2016

The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.

By Marc Rapport | May 23, 2016

Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG sites.

By Marc Rapport | May 23, 2016

This Minnesota credit union mixes marketing and message to revive relationships.

By Erik Payne | March 28, 2016

Grab the attention of existing members and bring them back into the credit union fold with a re-boarding initiative.

By Aaron Pugh | March 28, 2016

First Tech Federal Credit Union offers tips to ensure the right messages reach the right members at the right times.

By Callahan & Associates | March 25, 2016

Callahan & Associates and Generations Federal Credit Union discuss Generations' onboarding strategy.