As the movement adds members, relationships and market share also increase.

Five can't-miss data points featured this week on CreditUnions.com.

MSUFCU looks inward to identify sticky products and save members millions.

Five ways credit unions made the most of marketing budgets in the past 366 days.

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.

Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG sites.

This Minnesota credit union mixes marketing and message to revive relationships.

Grab the attention of existing members and bring them back into the credit union fold with a re-boarding initiative.

First Tech Federal Credit Union offers tips to ensure the right messages reach the right members at the right times.