Marketing

Members

By Sharon Simpson | May 23, 2022

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.

By | May 23, 2022

Rates alone won’t cut it. To remain relevant today, tomorrow, and for years to come, credit unions must make an impact in the lives of their members and communities. These stories featured in the past month of CreditUnions.com show how.

By Sharon Simpson | May 23, 2022

The New York credit union addresses financial readiness for military members via basic budgeting guidance as well as more in-depth financial planning for soldiers heading down the wrong path.

 

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By Rebecca Wessler | May 2, 2022

Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs.

By PSCU | May 2, 2022

Positive member experiences across all channels facilitate high-value service, promote product adoption, and support communications that can be broadly delivered in a consistently engaging and personalized manner.

By Symitar | May 2, 2022

In the age of digital, a “people-helping-people philosophy” is needed more than ever.

By Aaron Passman | May 2, 2022

Inflation in the United States has reached a 40-year high. Food and gas prices have spiked. But credit unions are stepping in to help members stretch their dollars to the max.

By Sharon Simpson | April 25, 2022

Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide products and services that meet the needs of underserved consumers who might be intimidated by traditional FIs.

By Marc Rapport | April 18, 2022

Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.

By | March 28, 2022

Inflation and international trade sanctions cast shadows over member spending behavior in the near future.