Marketing

Underserved

By Aaron Passman | June 27, 2022

Think there’s no room for creativity in banking? Think again. These stories from the last month reveal a host of new ways credit unions are finding to serve members and make a difference in their communities.

By Marc Rapport | June 20, 2022

Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.

By Sharon Simpson | June 6, 2022

GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar steps.

 

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By Sharon Simpson | June 6, 2022

The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down payment on a home.

By E.C. Harrison | June 6, 2022

A program at Carolina Foothills FCU targets low-income borrowers with flexible underwriting practices, financial education, and partnerships with public, private, and nonprofit groups.

By James Major | May 9, 2022

Since its launch in 2010, the credit union’s Summer Youth Employment Program has helped young members earn an income, save money, and build financial wellness.

By Marc Rapport | April 11, 2022

The Connecticut credit union has an in-depth plan for how it plans to help narrow the racial wealth gap and expand access to underbanked consumers.

By Marc Rapport | April 11, 2022

Through the Volunteer Income Tax Assistance program, cooperatives help prep and file tax returns for underserved community members.

By Aaron Passman | Feb. 7, 2022

A focus on reining in costs and changing organizational culture have transformed the Ohio-based institution.

By E.C. Harrison | Jan. 12, 2022

VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an area of financial exclusion within its field of membership.