Marketing

Underserved

By E.C. Harrison | Jan. 12, 2022

VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an area of financial exclusion within its field of membership.

By E.C. Harrison | Nov. 1, 2021

The Michigan cooperative is going against the grain of other FIs by serving moderate to low-income members, opening new branches, and tapping CDFI funds to lend to people in need.

By Marc Rapport | Nov. 1, 2021

A California credit union partners with local businesses and earns positive guilt by association.

 

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By Sharon Simpson | Nov. 1, 2021

A small Delaware credit union offers insights from its first decade of service.

By Erik Payne | Oct. 11, 2021

USALLIANCE’s self-built neobank strategy is designed to serve the underserved and disintermediate encroaching fintechs.

By Marc Rapport | Aug. 2, 2021

Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.

By Marc Rapport | June 21, 2021

Nusenda Credit Union works with community partners to identify and support borrowers shut out of traditional lending.

By Marc Rapport | May 24, 2021

Kenia Calderon Ceron is forging a deeper relationship between Iowa’s biggest financial cooperative and the state’s growing Latino population.

By Erik Payne | May 10, 2021

Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.

By Marc Rapport | April 26, 2021

Diane Sandoval-Griego coordinates diverse efforts to improve financial wellbeing for a multicultural membership.