Marketing

Underserved

By Marc Rapport | April 13, 2020

Counselors adapt to pandemic restrictions as the Chicago credit union expands its HUD-funded housing counseling program.

By E.C. Harrison | March 31, 2020

Executives at the National Credit Union Foundation and Interra Credit Union share why empathic leadership is important and discuss how credit unions and communities can positively impact lives amid a pandemic.

By E.C. Harrison | March 16, 2020

East Idaho Credit Union calls the state’s second-largest city home but also has branches in communities with fewer than 1,000 residents, where members are known to drive 30 miles or more to conduct their financial business.

 

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By Marc Rapport | Feb. 3, 2020

Consolidated Community Credit Union includes a security deposit loan among its package of new mortgage products that address the housing crunch in the Northwestern city’s market.

By E.C. Harrison | Nov. 18, 2019

The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.

By Marc Rapport | Aug. 26, 2019

St. Louis Community Credit Union strives to be a positive force, and it has the impact report to prove it.

By Marc Rapport | March 15, 2019

Credit unions called to expand the work of financial inclusion to a widening sea of faces.

By Fannie Mae | Aug. 6, 2018

How BECU uses Fannie Mae HomeReady Mortgage program and financial education to enable members to buy their homes.

By Marc Rapport | July 2, 2018

Counseling and lending go hand-in-hand in Border FCU’s financial empowerment program.

By Erik Payne | Oct. 2, 2017

Hope and Latino Community credit unions share products expanding homeownership in communities of color.

By Marc Rapport | May 24, 2017

This look at the daily financial lives of everyday Americans could spark strategic thinking for credit unions serving the growing gig economy.

By Mark Manicone | March 7, 2017

To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.

By Erik Payne | Jan. 30, 2017

Cornhusker credit union Trius FCU offers ways to reach good borrowers in hard times while still mitigating risk.

By Jay Johnson | Jan. 23, 2017

The need for credit unions has perhaps never been greater for the average American household.

By Callahan & Associates | Nov. 21, 2016

The credit union's checking account for members with sub-600 credit scores provides a needed member benefit while also mitigating risk.

By Erik Payne | Oct. 3, 2016

Tips from LA Capitol’s CEO on working with the NCUA, what to look for in different markets, and successful product designs.

By Rebecca Wessler | Oct. 3, 2016

Five can't-miss data points featured this week on CreditUnions.com.

By Erik Payne | Sept. 26, 2016

A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.

By Marc Rapport | Aug. 29, 2016

The New Mexico credit union puts community capital and cooperative principles to work.

By Marc Rapport | Aug. 22, 2016

Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs.

By E.C. Harrison | June 27, 2016

As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.

By Callahan & Associates, Inc. | April 18, 2016

In this webinar, Callahan & Associates and Richard Cooper, CEO of Mendo Lake Credit Union, discuss how the credit union connects with the local Native American tribes and other underserved members.

By E.C. Harrison | Sept. 28, 2015

An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped members at One Nevada ease into new checking options.

By Erik Payne | June 24, 2015

In an effort to shore up its incessant losses, the USPS has a plan to offer financial services to the unbanked and underbanked.

By Erik Payne | June 11, 2015

Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum

By Marc Rapport | April 30, 2015

The growth of the millennial immigrant population has handed the credit union movement a great opportunity and obligation.

By CO-OP Financial Services | April 20, 2015

Are you really ready to help? Take on the Financial Empowerment Challenge.

By Erik Payne | Jan. 26, 2015

Manatee Community Credit Union provides reliable transportation and financial education to vulnerable, low-income members.

By Sam Taft | Oct. 27, 2014

Young adults are faced with challenges in today's competitive economy.

By Rebecca Wessler | July 16, 2014

CreditUnions.com shines the light on credit unions that are using a bit of ingenuity to bring un- and underbanked consumers into the credit union fold.

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Take The LEAP

By Erik Payne | July 14, 2014

As a native CDFI, HawaiiUSA aims to build financially educated employees, credit union members, and community members.

By Drew Grossman | July 14, 2014

How Veridian Credit Union puts a cooperative twist on a payday product.

By Drew Grossman | July 14, 2014

A new loan program at Kinecta Federal Credit Union helps members pay off payday loans once and for all.

By Erik Payne | July 10, 2014

Partnering with employers allows credit unions to reach low-to-moderate income members through small-dollar loans.

By Erik Payne | June 27, 2014

How MECU embraced Baltimore's demographic challenges, increased its members' financial stability, and provided a beacon of hope where others fell short.

By Drew Grossman | April 11, 2014

Richard Campbell talks about the goals of the credit union and the realities of serving a poor, underbanked population.

By Drew Grossman | March 27, 2014

An anonymous Internet poster explains his alternative to traditional banks and credit unions.

By Alogent | Sept. 9, 2013

Bringing financial services to individuals in need is not only a growth opportunity; it is a social imperative confronting credit unions.

By Rebecca Wessler | Aug. 19, 2013

NorthCountry FCU makes a meaningful difference in a northern Vermont community.

By Drew Grossman | July 15, 2013

Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured funds.

By Yun Ma | May 13, 2013

By anticipating the growing needs of an immigrant population, Latino Community Credit Union builds lasting relationships with members.

By Yun Ma | Jan. 21, 2013

What happens when the targeted market is out of your credit union’s reach? For Redstone Federal Credit Union, the solution was to start up a CUSO.

By Aaron Pugh | Dec. 10, 2012

A New Hampshire cooperative offers credit-building products that break the payday loan cycle.

By Brandy Logan | Sept. 28, 2012

Branching into an undeserved area is a conservative approach that would allow Blue Lakes to serve its current SEGs with the strong relationship it has built over decades.

By Aaron Pugh | Sept. 17, 2012

Latino Community helps young immigrants cover the cost of deferred action applications and generates loan activity in underserved markets.

By Bailey Reutzel | Aug. 2, 2012

The Cooperative Trek, Day 1: Stepping Stones Community FCU, the country’s newest credit union, takes on a challenging area.

By Bailey Reutzel | June 4, 2012

Credit unions across New Jersey connect with the disabled community, providing them a new skill set while reaching out to an underbanked demographic.

By Melissa Forsyth | May 17, 2012

Carla Decker describes how ACCESO makes the immigrant community a priority for its services.

By Melissa Forsyth | May 17, 2012

Carla Decker describes how ACCESO makes the immigrant community a priority for its services.

By Aaron Pugh | Jan. 10, 2012

Here are six reasons reloadable cards are going mainstream.

By Rebecca McClay | Dec. 8, 2011

Washington, DC, protestors, out in full force on Wednesday, are not fully convinced credit unions are an answer to their concerns about big banks.

By Rebecca McClay | Dec. 5, 2011

Hillary Clinton’s trip to Myanmar indicates hope for its evolving financial institutions and opportunity for the international credit union industry.

By Andrew Bolton | Oct. 31, 2011

Credit unions can reach both those who don't have their own financial institution and those who don't use theirs frequently.

By Alix Patterson | Oct. 24, 2011

Today’s Food Day is a good time to reflect on cooperatives’ responsibility to reach the driest financial markets.

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NO NO

By Rebecca McClay | Oct. 19, 2011

One Bangladeshi bank founder realizes the value in being able to serve underbanked communities freely.

By Rebecca McClay | Oct. 19, 2011

One Bangladeshi bank founder realizes the value in being able to serve underbanked communities freely.

By Rebecca McClay | Oct. 17, 2011

The low-income demographic is traditionally viewed as a risky target group, but some credit unions think poor neighborhoods have great potential.

By | June 28, 2011

Bill Carrington, CEO of United Services Credit Union, explains the goals behind the credit union's shift to a community charter.

By CUES Directors Educational Forum | March 28, 2011

Connect with a growing mobile generation that chooses to opt out of the traditional banking model.

By Aaron Pugh | Feb. 3, 2011

The lines between financial institutions and other businesses are blurring across the globe. The devil is in the fine print, but do consumers care?

By Thomas Cullen | Nov. 15, 2010

Hope Community Credit Union helps members maximize their potential.

By Rebecca Wessler | Nov. 11, 2010

This week, the sisters of reality TV added financial services to their name brand.

By Aaron Pugh | Oct. 5, 2010

What did one reporter learn about living without a primary financial institution? Namely, it’s more expensive than you think.

By Aaron Pugh | Oct. 1, 2010

Credit unions must understand the technology solutions Gen Y needs today to become profitable, successful members tomorrow.

By Aaron Pugh | Oct. 1, 2010

In a time when all aspects of your membership still bear the scars of the recession, now is the perfect time to refocus on an underserved, reliable, and untapped market of your membership, recent Hispanic immigrants and foreign citizens living in the United States.

By Aaron Pugh | Aug. 26, 2010

The mobile solutions implemented by mainstream financial institutions, and their competitors, can be a dynamic strategy for attracting and securing the loyalty of America’s underbanked.

By Chip Filson | Aug. 16, 2010

Why liquidate the credit union before the court’s expedited legal process had even run its course?

By Thomas Cullen | Aug. 12, 2010

Credit unions can combat the misperceptions of consumers who are mistrustful of traditional financial institutions.

By Aaron Pugh | May 27, 2010

New methodology combats exposed shortcomings in global microfinance by bringing credit union services to the people the banks forgot.

By Rebecca Wessler | May 24, 2010

This is a great presentation, filled with great takeaways. Every car lending CU ought to see this presentation. If they don’t already have comparable tracking data they need to develop it.

By Rebecca Wessler | May 3, 2010

As the latest city to join a national initiative, Bank on DC will make mainstream financial products available – and affordable – for the District’s unbanked population.

By Rebecca Wessler | April 29, 2010

As the latest city to join a national initiative, Bank on DC will make mainstream financial products available – and affordable – for the District’s unbanked population.

By Denise Senecal | April 29, 2010

Mango Financial reaches out to unbanked Gen Y consumers by offering low fees and an attractive branch.

By Aaron Pugh | April 19, 2010

Acquaint yourself with the new wave of short-term credit users and prevent payday lenders from doing serious damage to your membership.

By Chris Tissue | April 1, 2010

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.

By Rebecca Wessler | March 26, 2010

A glimpse at the cheer worthy, jeer worthy, and tear worthy stories for the week of March 22, 2010.

By Rebecca Wessler | Feb. 8, 2010

Michigan’s lottery-like savings initiative announced its 2009 grand prize winner. The program attracted non savers, but whether it changed their long-term savings habits remains to be seen.  

By Lydia Cole | Jan. 14, 2010

Refund anticipation loans offer harsh terms and high fees for consumers. Can credit unions offer an alternative?

By Callahan & Associates | Jan. 1, 2010

Take a holistic view to determine if your branch network is optimized.

By TransUnion | Dec. 1, 2008

Are you prepared for 2009? Learn how to take advantage of any opportunities while preparing sound risk management strategies.

By Dane Coalson | June 2, 2008

Wal-Mart is promoting free check cashing services designed to capture the tax rebate stimulus checks and introduce their customers to additional financial services. Two credit union check cashing alternatives are profiled.

By Dane Coalson | May 19, 2008

As more states crack down on predatory payday lenders, there is an opportunity for credit unions to step up and fill the void with healthier alternatives.

By Dane Coalson | March 10, 2008

Credit unions are building lasting relationships in their community through targeted outreach, education, products, and services.

By Lydia Cole | Jan. 7, 2008

Keep these three steps in mind when looking to expand your branch network.

By Mike Werstuik | Oct. 8, 2007

With the stored-value card market growing at a remarkable pace, a significant opportunity exists for credit unions to provide services for members who may not otherwise use the credit union.

By Jonathan Peterson | July 2, 2007

Is it possible the recent news on payday lending in Florida, Kentucky, and Oregon points to a potential tipping point where credit unions can promote and grow their short-duration loan offers?

By Mary Royston | June 18, 2007

Payday loan growth has exploded over the last six years with outlets in the U.S. reaching to almost twice the number of McDonald’s locations. Get a quick glance of the payday lending industry.

By Paris Ward | Feb. 12, 2007

Opportunities abound during tax time to attract new members and protect and educate current members.

By Mary Royston | Nov. 20, 2006

The fastest growing segment of our country’s population represents an oportunidad importante for credit unions.

By Paris Ward | Nov. 13, 2006

Generation Y is increasingly socially conscious. As they mature, this large segment of the population will look to put their money where it matters. What can credit unions do to respond to this growing need for investments that help the community?

By Paris Ward | Oct. 30, 2006

The US population just surpassed 300 million. Now is the time for credit unions to think about how they can work together to serve an increasingly diverse and growing membership.

By Mary Royston | Oct. 16, 2006

Learn the four ways GECU differentiates itself.

By Annie Sebastian | Oct. 16, 2006

Although separated by miles of sea and land, 2006’s Nobel Peace Prize Laureate and America’s credit unions can find common ground in their mission of economic and social change.

By | Oct. 2, 2006

¿Tu hablas español? If not, you may not be reaching the fastest-growing segment of America’s population.

By Dave Weiss | Dec. 13, 2004

Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and strengthen its bottom line.