Authors

ARTICLES BY Paris Ward

By Paris Ward | July 28, 2008

What benefits does it have? Can it count as advertising? Is it wasting employees’ time?

By Paris Ward | April 23, 2007

A growing array of corporations are using social media to speak with consumers. After getting in the game a year ago, how has Wells Fargo responded?

By Paris Ward | March 26, 2007

That ringing in your ears could be the sound of your members’ computer keys clicking away. What are they saying about credit unions?

By Paris Ward | Feb. 26, 2007

Partnering blogging, a technology that emphasizes conversation, and connection with people with a movement that wants and needs to connect with members could lead to great things.

By Paris Ward | Feb. 12, 2007

Opportunities abound during tax time to attract new members and protect and educate current members.

By Paris Ward | Jan. 15, 2007

A quick Callahan & Associates office poll uncovers interesting trends regarding not just what people use in their wallet, but why.

By Paris Ward | Nov. 13, 2006

Generation Y is increasingly socially conscious. As they mature, this large segment of the population will look to put their money where it matters. What can credit unions do to respond to this growing need for investments that help the community?

By Paris Ward | Oct. 30, 2006

The US population just surpassed 300 million. Now is the time for credit unions to think about how they can work together to serve an increasingly diverse and growing membership.

By Paris Ward | Oct. 9, 2006

Planning season can present an opportunity for management to re-examine their charter. Here are some guidelines to make a conversation on conversion fairer for members.

By Paris Ward | Aug. 14, 2006

With net interest margin at its lowest level in recent history, credit unions will need greater focus on expense control to overcome the earnings squeeze.