Authors

ARTICLES BY Alexandra Gekas

By Alexandra Gekas | Oct. 13, 2011

From haunted credit union branches to spooky coloring contests, cooperatives are using the Halloween season as a time to get involved with their community.

By Alexandra Gekas | Sept. 26, 2011

Dust off your fanny packs. It’s time to launch a 1990s nostalgia marketing campaign that will capture the hearts of a younger generation.

By Alexandra Gekas | Sept. 12, 2011

Many cooperatives are marking their special occasions with more customer engagement.

By Alexandra Gekas | Aug. 22, 2011

Gen Y credit union members have myriad choices for depositing their money. Which do they prefer?

By Alexandra Gekas | Aug. 15, 2011

Credit unions can use back-to-school time to help the community and spread the financial literacy wealth to youth.

By Alexandra Gekas | July 19, 2011

A new credit union member's daily life crosses paths with four classic marketing campaigns — outside the Internet.

By Alexandra Gekas | July 6, 2011

A Callahan Gen Y-er makes her final decision on a credit union.

By Alexandra Gekas | June 22, 2011

Callahan & Associates' Alexandra Gekas has decided on the important criteria for her credit union. Now she compares several cooperatives to help her determine which one she’ll join.

By Alexandra Gekas | June 1, 2011

Potential new employment opportunities created by a Navy Federal Credit Union call center is just one example of the myriad ways credit unions are creating jobs.

By Alexandra Gekas | May 20, 2011

Five criteria a Callahan Gen Y-er is looking for in a credit union.