ARTICLES BY Jennifer Davis

By Jennifer Davis | June 13, 2022

A recent study of one family’s struggles with poverty and social services should force our industry to examine how we can be a better resource for consumers who lack access to access basic services.

By Jennifer Davis | Jan. 3, 2022

Collecting data for the Impact Framework, Callahan & Associates has learned impact varies depending on institution and community — and that’s OK.

By Jennifer Davis | Nov. 22, 2021

Financial literacy is a strong priority for credit unions, which offer general counseling in various areas of finance as well as a variety of topical education.

By Jennifer Davis | Nov. 8, 2021

Focusing on front-line employees helps credit unions better serve their members and communities.

By Jennifer Davis | Oct. 25, 2021

An impact benchmark is a worthwhile endeavor, but community impact doesn’t stop — or even start — with a number.

By Jennifer Davis | Sept. 16, 2019

Small improvements can add up to big value for credit union products and services.

By Jennifer Davis | July 1, 2014

During the Great Depression, Boeing employees couldn’t afford the tools they needed to remain employed, so they formed a credit union.

By Jennifer Davis | July 1, 2014

With members who are either blood relatives or married to one, Our Family Social maintains a tradition that began more than 60 years ago.

By Jennifer Davis | June 2, 2014

The same practices credit unions use every day also help them come out on top in a search.

By Jennifer Davis | May 5, 2014

The comment period on NCUA’s proposed risk-based capital requirement runs through May 28. Take inspiration from these credit union leaders when crafting a response.

By Jennifer Davis | Dec. 19, 2013

Credit unions give back to their communities every day. See the ways in which they did it in 2013.

By Jennifer Davis | Oct. 31, 2013

Use these five free digital marketing tools to find new members online.

By Jennifer Davis | Sept. 9, 2013

In just four steps, credit unions can foster relationships with future members through content marketing.

By Jennifer Davis | Aug. 16, 2013

New software makes it possible to give any member a "seat" on the board.

By Jennifer Davis | Aug. 9, 2013

By building a business model around helping others, TOMS sets an example for cooperatives to follow.

By Jennifer Davis | Aug. 5, 2013

Mazuma is fostering a relationship between a new branch location and its members a year before the physical building exists.

By Jennifer Davis | July 5, 2013

Here are four different ways you can join the conversation about the need for an understanding of cooperative principles in regulatory leadership.

By Jennifer Davis | June 24, 2013

If you aren’t seeing a lot of traction from search, chances are, your keyword strategy needs a reboot.

By Jennifer Davis | May 2, 2013

Keep your online strategy state of the art without blowing your budget.

By Jennifer Davis | April 30, 2013 now features an online survey inviting credit union executives to share their perspectives on NCUA examinations and regulatory priorities.

By Jennifer Davis | April 19, 2013

Almost any campaign can benefit from this bundle of free and low-cost marketing resources.

By Jennifer Davis | March 11, 2013

Follow these steps to calculate the real ROI of your social media efforts.