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ARTICLES BY Brooke C. Stoddard

By Brooke C. Stoddard | Aug. 4, 2014

The nation’s largest indirect auto lending program satisfies an army of dealers with consistency and service.

By Brooke C. Stoddard | Aug. 4, 2014

Besides consistency and speed, dealers appreciate lenders who refer members back to the dealership.

By Brooke C. Stoddard | July 29, 2013

Strategic planning beforehand helped Justice FCU perform strongly during the economic recession.

By Brooke C. Stoddard | May 21, 2013

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.

By Brooke C. Stoddard | April 29, 2013

Risk Manager Michael Martin and CEO David Bunch discuss risk management strategies for FedChoice FCU.

By Brooke C. Stoddard | March 27, 2013

How Coastal FCU learned to use data analytics to reshape its future.

By Brooke C. Stoddard | March 22, 2013

Experts weigh-in on American Flag Credit Union, whose Board chair needs advice on how to ensure viability and success during an unexpected CEO departure.

By Brooke C. Stoddard | Feb. 25, 2013

Clyburn FCU's CEO thinks introducing a sales culture is the way to shake up his credit union's strategy to spur growth; 4 credit unions leaders offer advice.

By Brooke C. Stoddard | Feb. 18, 2013

As the incoming leader of Langley Federal Credit Union, Tom Ryan helped his board strike the balance between embracing historic practices and plotting future improvements.

By Brooke C. Stoddard | Feb. 18, 2013

TDECU's new CEO Stephanie Sherrodd channels past experience with her institution to encourage continued momentum and harmony in its future governance.

By Brooke C. Stoddard | Feb. 11, 2013

To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.

By Brooke C. Stoddard | Jan. 28, 2013

The Arizona-based credit union expands its back office and looks past HARP and refinances to achieve even greater success in 2013.

By Brooke C. Stoddard | Jan. 14, 2013

A CEO needs advice on how to strike the right balance between too much and too little disaster preparation for this fictional mid-sized Tennessee credit union. Four real CEOs offer their insight.

By Brooke C. Stoddard | Dec. 17, 2012

BECU publishes a short financial annual report as well as an extensive sustainability report that describes what the credit union does for staff, the community, and the environment.

By Brooke C. Stoddard | Dec. 3, 2012

Michael Martin of FedChoice Federal Credit Union discusses what issues his credit union is focusing on in 2013 and how regulation is playing an increasing role in credit union risk management.

By Brooke C. Stoddard | Nov. 19, 2012

University Federal Credit Union is a mover and shaker in Central Texas.

By Brooke C. Stoddard | Oct. 15, 2012

A Midwestern credit union needs to appeal to a growing community membership but doesn’t want to alienate its long-time SEGs that represent the heart of the institution.

Feature
Charter Change?

By Brooke C. Stoddard | Sept. 28, 2012

Blue Lakes FCU needs to change its strategy to achieve better wallet share and member engagement. Its CEO thinks a shake-up in its field of membership will do the trick.

By Brooke C. Stoddard | Sept. 19, 2012

How the cooperative principles guide the governance of a non-profit based in Washington state. A Q&A with Anne-Marie La Porte, Director of Governance Services, Group Health Cooperative.

By Brooke C. Stoddard | Aug. 25, 2012

The credit union charter saved an ailing Indiana bank, retained local ownership, and assuaged community concerns regarding employment and sustainability.

By Brooke C. Stoddard | July 1, 2012

Greylock Federal Credit Union says service is most important in achieving and sustaining superior market share.

By Brooke C. Stoddard | Feb. 27, 2012

SACU’s former CEO built relationships with its leaders that last long after they move on.

By Brooke C. Stoddard | Jan. 25, 2012

Local Government Federal Credit Union makes its dedication to cooperative principles known in the marketplace.

By Brooke C. Stoddard | Jan. 1, 2012

Planning ahead both retains talent and eases the transition when a talented manager leaves.

By Brooke C. Stoddard | Jan. 1, 2012

Networking and experience outside the credit union develops respected leaders.

By Brooke C. Stoddard | Jan. 1, 2012

To build a strong credit union management team, leaders must embrace the cooperative spirit.

By Brooke C. Stoddard | Jan. 1, 2012

A strong leader provides the tools that enable subordinates to grow and accomplish individual as well as institutional goals.

By Brooke C. Stoddard | Jan. 1, 2012

A team approach to leadership development works on and off the football field.

By Brooke C. Stoddard | Dec. 5, 2011

Lake Trust Credit Union uses the Carver Policy Governance model in its strategic planning, which tasks the CEO with interpreting the Board’s goals and putting the staff to work on achieving them.

By Brooke C. Stoddard | Nov. 14, 2011

Bob Marquette, CEO of Members 1st Federal Credit Union, discusses his credit union's strategic governance model.

By Brooke C. Stoddard | Oct. 1, 2011

The Board's ability to focus on strategy is a major driver of credit union success.

By Brooke C. Stoddard | Oct. 1, 2011

A solid strategic plan lays out the goals, objectives, and metrics that management should focus on.

By Brooke C. Stoddard | July 1, 2011

Local Government Federal Credit Union makes known its dedication to cooperative principles in the marketplace.

By Brooke C. Stoddard | July 1, 2011

Green Bay's PCMCU uses generous member rebates to turn its hefty capital ratiointo a member benefit.

By Brooke C. Stoddard | July 1, 2011

Seattle Metropolitan uses the cooperative principles to give structure to its actions.

By Brooke C. Stoddard | July 1, 2011

A New Mexico natural foods cooperative quotes Bertrand Russell and lives the cooperative principles.

By Brooke C. Stoddard | July 1, 2011

A cooperative approach to everyday business puts members in the driver's seat.

By Brooke C. Stoddard | July 1, 2011

The impending reprice of interchange fees has some credit unions anxious; others are seeing opportunity.

By Brooke C. Stoddard | April 1, 2011

The spirit of entrepreneurship is taking the wheel in 2011.

By Brooke C. Stoddard | April 1, 2011

One credit union's response to a Board's loss of appetite for borderline net worth.

By Brooke C. Stoddard | April 1, 2011

A disconnect between credit union perception and credit union reality requires creative solutions.

By Brooke C. Stoddard | April 1, 2011

Consumers are in touch with the core values of the credit union movement: independence, value, and community.

By Brooke C. Stoddard | April 1, 2011

Loan specials and lending value will continue in 2011.

By Brooke C. Stoddard | April 1, 2011

Billboards, TV commericals, and radio ads tout the benefits of credit union membership.

By Brooke C. Stoddard | April 1, 2011

A state-of-the-art retail branch is the first step in achieving higher performance in deposit levels, loan production, sales, and referrals.

By Brooke C. Stoddard | Jan. 1, 2011

Demanding times have increased the need for information and training.

By Brooke C. Stoddard | Jan. 1, 2011

The Board-Management Relationship has changed; both sides understand more effort is needed and more is at stake.

By Brooke C. Stoddard | Jan. 1, 2011

A corporate has a different set of issues, but good communication makes a foundation for a trust.

By Brooke C. Stoddard | Jan. 1, 2011

A summary and subject index of 2010 Callahan Report articles and data.

By Brooke C. Stoddard | Oct. 1, 2010

Members "First" Community Credit Union's community work, good products, and products-per-member ratio contribute to its healthy numbers.

By Brooke C. Stoddard | Oct. 1, 2010

A strong membership frees up resources to build a stronger credit union.

By Brooke C. Stoddard | Oct. 1, 2010

Working in niches, growing organically, fostering relationships, and emphasizing safety and soundness have helped this two-branch credit union thrive in the Southern California market.

By Brooke C. Stoddard | July 5, 2010

Despite stringent measures implemented in 2008, Arizona State Credit Union demonstrates it is good at helping people.

By Brooke C. Stoddard | July 1, 2010

BECU's community outreach has various components, including affordable housing, financial education, and community investment.

By Brooke C. Stoddard | July 1, 2010

Credit Union 1 is the only state-chartered credit union in Alaska. Its field of membership includes residents and workers, who the credit union serves through its 15 branches--some reachable only by airplane--located throughout the vast state.

By Brooke C. Stoddard | June 21, 2010

MAX Credit Union has numerous ways of working in the communities it serves, including sponsoring the Montgomery Biscuits, the area’s Minor League Baseball team.

By Brooke C. Stoddard | April 5, 2010

John Tippets talks about the economy, California’s stinging real estate market, and the credit union’s return to its core competencies.

By Brooke C. Stoddard | April 1, 2010

North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.

By Brooke C. Stoddard | April 1, 2010

Hershey Federal Credit Union was hit with the impact of financial troubles before 2009 and worries about growth and regulation in the upcoming years.

By Brooke C. Stoddard | April 1, 2010

Mark Cochran talks about Jeanne D'Arc success and how they worked through the financial crisis after replacing a long-standing, retiring CEO in 2007.

By Brooke C. Stoddard | April 1, 2010

Arizona State Credit Union CEO, Dave Doss talks about how the credit union saw trouble in 2008 and in turn began to tighten its belt early.

By Brooke C. Stoddard | April 1, 2010

Rob Stuart worked at Bank of America for 15 years before switching to OnPoint Community CU in Portland, OR, where is he now CEO. He compares the banking ethos and operations to those of credit unions.

By Brooke C. Stoddard | March 8, 2010

Erie Federal Credit Union plans to use its healthy capital base for improvement rather than recovery in 2010.

By Brooke C. Stoddard | Jan. 1, 2010

Dealing with regulation is taking time away from helping members; we have to be vigilant and ramp up our lobbying efforts.

Feature
Best of 2009

By Brooke C. Stoddard | Jan. 1, 2010

Stories and data from the Callahan Report that still make a difference today – worth going back to for a fresh look.

By Brooke C. Stoddard | Nov. 12, 2009

A legislative staffer outlines the right and wrong ways of working with lawmakers’ offices.

By Brooke C. Stoddard | Nov. 12, 2009

A legislative staffer outlines the right and wrong ways of working with lawmakers’ offices.

By Brooke C. Stoddard | Nov. 9, 2009

Unfortunately, lawmakers are capable of writing flawed legislation, but meeting with and guiding them is easier than you would think.

By Brooke C. Stoddard | Oct. 1, 2009

Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.

By Brooke C. Stoddard | Oct. 1, 2009

Moving from a product-silo to a member-solution organization five years alo lowered BECU's expense ratio and prepared it for double-digit member growth even in these difficult times.

By Brooke C. Stoddard | Oct. 1, 2009

Sandia Labratories was conservative in the boom times, and is applying efficiencies now that give it sound financials.

By Brooke C. Stoddard | Sept. 28, 2009

MidWest America has been growing at a healthy rate all the while cutting spending, in no small part because employees submit good cost-trimming ideas.

By Brooke C. Stoddard | July 1, 2009

Listerhill Credit Union does not miss a beat in getting back to serving members after NCUA's decision.

By Brooke C. Stoddard | July 1, 2009

The fundamentals remain good, but Meritrust CU is keeping a sharper eye on the financials after NCUA's decision.

By Brooke C. Stoddard | July 1, 2009

Financial Partners is making sacrifices, lowering rates, and raising some fees, but its service holds onto members.

By Brooke C. Stoddard | June 29, 2009

We sat down with Karl Murphy, CEO of Firstlight FCU to discuss how his credit union is positioning itself to deal with the adverse circumstances that many credit unions find themselves in today.

By Brooke C. Stoddard | June 22, 2009

Watching for traps and taking advantage of opportunities: an interview with Hank Sigmon, CFO of First Tech Credit Union, Beaverton, Oregon

By Brooke C. Stoddard | April 1, 2009

San Antonio Federal Credit Union takes a wide as well as close view of what credit unions could be doing to survive and thrive.

By Brooke C. Stoddard | March 30, 2009

Amy Sink, CFO of Teachers CU in South Bend, IN, spoke with Credit Union Strategy & Performance editor Brooke Stoddard in early March on the challenges and opportunties her credit union faces in 2009.

By Brooke C. Stoddard | March 16, 2009

In the 1980s, Ed Callahan found a bunch of well-meaning, hard-working, little financial services institutions helping factory workers, telephone linemen, teachers, airline employees and the like. Ed gave them his half-time pep talk. He told them they could be better than they thought they could be.

By Brooke C. Stoddard | March 1, 2009

Amy Sink, CFO at Teachers CU in Indiana, shares her thoughts on the challenges and opportunities running the largest credit union in her state during these troubling times.

By Brooke C. Stoddard | March 1, 2009

Tom Baldwin, CFO at Space Coast CU, discusses managing risk, new opportunities opening up as others leave his market, and how a strong capital position is going to weather the storm.

By Brooke C. Stoddard | Dec. 1, 2008

In the short-term, Mountain America's ROA plunges but the merger that caused it looks like a long-term winner.

By Brooke C. Stoddard | Dec. 1, 2008

A credit union with experience in a troubled region knows how to manage difficulty and is taking advantage of opportunities.

By Brooke C. Stoddard | Dec. 1, 2008

Astutely managing difficulties and leveraging opportunities in an economically troubled region.

By Brooke C. Stoddard | Oct. 1, 2008

Texas Dow Employees recreated a culture of interior service the better to then deliver superior service to members, and with exceptionally high results.

By Brooke C. Stoddard | Oct. 1, 2008

A federal savings bank began a fully transactional mortgage product it calls the Green Account and it's attracting notice.

By Brooke C. Stoddard | July 1, 2008

Wright-Patt CU wanted to set up a student lending program and found it could team with the new Credit Union Student Choice network.

By Brooke C. Stoddard | July 1, 2008

Stanford FCU works with NelNet to operate a lending program for Stanford University undergraduate and graduate students.

By Brooke C. Stoddard | July 1, 2008

Keeping track of the fast-moving technology and separating the useful from the hyped is the job of IT specialists.

By Brooke C. Stoddard | July 1, 2007

Five credit union technology experts from across the country share what's working, what is not, what might and why they think so.

By Brooke C. Stoddard | Nov. 1, 2003

Bank of America is buying out Fleet Bank in New England, but a major credit union in this market -- Massachusetts-based DEC FCU -- believes that the merger presents a climate of opportunity rather than threat. It believes that its awareness campaign will demonstrate the credit union advantage and attract persons who appreciate a local institution, good service and dedication to member financial well-being.

By Brooke C. Stoddard | June 10, 2002

Summary and analysis of first quarter 2002 performance data

By Brooke C. Stoddard | June 3, 2002

CUSOs related to Investment Services and Mortgage Processing lead the way in terms of the top 25 credit union investments by dollar amount in 2001. This table shows the top 25 largest investments made by credit unions in specific CUSO businesses according to year-end 5300 call reports.

By Brooke C. Stoddard | Jan. 14, 2002

Recent data released by the US Census Bureau allows for comparison of state population growth with credit union state membership growth. The data indicates that in most cases state credit union growth is exceeding that of the population.