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ARTICLES BY Jon Jeffreys

By Jon Jeffreys | March 8, 2022

Key stakeholders in the credit union movement are perhaps feeling anxious or uncertain. What should we, as leaders, be saying to members and employees?

By Jon Jeffreys | Oct. 5, 2021

It’s time to show consumers that credit unions across the country are steadfastly working to improve the lives of their members and communities.

By Jon Jeffreys | March 31, 2020

By sharing the stories of credit unions’ work and impact, we hope to ignite a passion for doing more.

By Jon Jeffreys | Jan. 20, 2020

More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.

By Jon Jeffreys | Jan. 7, 2020

Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.

By Jon Jeffreys | Dec. 11, 2018

Callahan's Managing Partner Jon Jeffreys discusses the new ownership model and how it benefits both employees and the credit union industry.

By Jon Jeffreys | Nov. 12, 2018

A Mr. Rogers commencement speech shows how business theories can inspire the human dimension of credit union service.

By Jon Jeffreys | July 9, 2018

The industry is safe, but it’s not sound. Today’s political climate is right for the regulator to take on a new role as the movement’s champion.

By Jon Jeffreys | April 16, 2018

Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.

By Jon Jeffreys | March 6, 2018

A half-century after he helped save public broadcasting, what can the TV icon, and my family friend, teach the credit union movement in its own moment of crisis?

By Jon Jeffreys | Feb. 5, 2018

Get relevant or crash to the ground. Choose wisely.

By Jon Jeffreys | Jan. 29, 2018

The mega bank's new low-balance fee looks like a tax on those who can afford it least. How will consumers, and credit unions, react?

By Jon Jeffreys | Jan. 23, 2018

The CEO of the world’s largest investment house says businesses must prove they’ve got more in mind than short-term plays.

By Jon Jeffreys | Jan. 19, 2018

Callahan's managing partner Jon Jeffreys discusses the need for credit unions to ask tough questions.

By Jon Jeffreys | Jan. 9, 2018

How can credit unions push the movement forward? By tackling tough questions and discovering the right, not easy, answers.

By Jon Jeffreys | Dec. 18, 2017

Callahan's Managing Partner Jon Jeffreys shares why credit unions need to collaborate to compete in today's disruptive marketplace.

By Jon Jeffreys | Dec. 1, 2017

Perception is a powerful reality in a world of commoditized financial service offerings.

By Jon Jeffreys | Oct. 6, 2017

Reflections on what credit unions can do to build community and commitment — and re-create themselves along the way.

By Jon Jeffreys | Sept. 4, 2017

Small can be mighty when it comes to stealing market share and serving it better than the banks.

By Jon Jeffreys | Aug. 9, 2017

An analysis of home values by ZIP code could topple the assumption that owning a home remains the best of investments.

By Jon Jeffreys | July 3, 2017

While the NCUA and the industry examines the merger process, maybe it’s time to consider providing a way for credit unions considering going away to save their value and re-deploy it for the common good.

By Jon Jeffreys | June 21, 2017

Innovating to provide specific answers to questions like, “How have your members’ lives changed for the better since they signed up with you?”

By Jon Jeffreys | June 15, 2017

Professional sports team offer insight into how to support this critical element of success.

By Jon Jeffreys | May 8, 2017

Callahan managing partner Jon Jeffreys talks with CUbroadcast's Mike Lawson about member service, disruption, and team-based learning.

By Jon Jeffreys | March 31, 2017

Credit unions appear to be taking divergent paths, but will mission trump “bank lite” as the year unfolds?

By Jon Jeffreys | March 22, 2017

The debate over credit union mergers should be about engaging member-owners as much as throwing shade at sales jobs by self-serving insiders.

By Jon Jeffreys | March 14, 2017

A focus on aspirations and results trumps obsessing about weaknesses and threats.

By Jon Jeffreys | March 6, 2017

The NCUA board chair's GAC speech may pave the way for a once-in-a-generation opportunity for the credit union movement to leverage the loosened shackles of regulatory reform. Are we up to it?

By Jon Jeffreys | March 2, 2017

This is not an indictment of large credit unions. Instead, I hope it’s a reminder to all of us of why we're here.

By Jon Jeffreys | Feb. 13, 2017

For many, thinking about the credit union as a whole is a brand-new experience.

By Jon Jeffreys | Feb. 6, 2017

Credit unions seem to be dividing between mission-based and bank lite. What do you see?

By Jon Jeffreys | Jan. 23, 2017

A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.

By Jon Jeffreys | Dec. 6, 2016

This financial cooperative decided to stake its future on hiring a new leader based on mission, credit union experience or not.

By Jon Jeffreys | April 30, 2016

Credit unions have the opportunity to build on historic growth by helping members achieve fiscal fitness, one family at a time.

By Jon Jeffreys | Feb. 10, 2016

Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.

By Jon Jeffreys | Feb. 9, 2016

In episode No. 534, Callahan managing partner Jon Jeffreys talks with Mike Lawson about ways in which credit unions can leverage the 6 Big Ideas the company rolled out in early 2016.

By Jon Jeffreys | Jan. 4, 2016

Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.

By Jon Jeffreys | June 10, 2015

Will new mortgage disclosures set to take effect in August help or hinder consumer understanding of debt?

By Jon Jeffreys | Feb. 23, 2015

Non-FI players are raising the bar for user experience and expectations. Now, credit unions must respond or retreat.

By Jon Jeffreys | July 28, 2014

Best practices when changing a credit union culture.

By Jon Jeffreys | April 10, 2014

... and other reflections from a walk on a sunny spring day.

By Jon Jeffreys | March 20, 2014

It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative

By Jon Jeffreys | Nov. 25, 2013

Strong CU-SEG relationships open opportunities for both parties.

By Jon Jeffreys | March 25, 2013

This emerging strategy isn’t just about getting more information, but about structuring and using those insights in innovative new ways.

By Jon Jeffreys | Feb. 8, 2013

The current debt in the U.S. causes many investors to take on more risk; is it worth it?

By Jon Jeffreys | Dec. 23, 2010

Student lending presents a significant opportunity for credit unions, but long-term responsibility is key.

By Jon Jeffreys | Feb. 22, 2010

For many credit unions, most share growth occurs in the first quarter of the year. What will credit unions do with the money? Can they, or should they, turn it away?

By Jon Jeffreys | June 9, 2008

At a recent seminar hosted by the Community Bankers Association, Doug Bennett, the President of Earlham College (Indiana) spoke about challenges in secondary education. His thesis was that the two biggest challenges are access and quality.

By Jon Jeffreys | March 31, 2008

Closing a deal in a branch is one thing, and online quite another. But some credit unions are learning how to interact with members during days of a purchase process to better sell the member on the product.

By Jon Jeffreys | Feb. 25, 2008

In 2007, loans led the way in the credit union industry. What does this mean for balance sheet management?

By Jon Jeffreys | Feb. 11, 2008

Through the financial services storm, credit unions aren’t just putting up umbrellas—they are taking on the wind.

By Jon Jeffreys | Sept. 17, 2007

For many credit unions share inflows over the past 18-24 months have come from the increased member demand for share certificates...

By Jon Jeffreys | Sept. 3, 2007

There is no question the effects of the subprime meltdown have caused a ripple effect through the world’s financial markets.  The impact of this to credit unions could be positive.

By Jon Jeffreys | May 7, 2007

2006 saw ups and downs in the market. How did the top credit unions manage their investments in this changing marketplace?

By Jon Jeffreys | April 23, 2007

While many credit unions are finding success in share certificate growth, others are pursuing innovative strategies to achieve results in regular share, money market and share draft accounts.

By Jon Jeffreys | April 9, 2007

Affording credit unions the opportunity to reclassify balance sheet information, FASB 159 could provide a marginal boost to the bottom line.

By Jon Jeffreys | April 2, 2007

Increasing competition for A and B paper creates a subprime opportunity for credit unions – if priced properly and focused on member value.

By Jon Jeffreys | Feb. 19, 2007

Many credit unions websites assume that the member sales cycle is: interest then sale. This is similar to having a 1st date then marriage. There is a better way to approach online members.

By Jon Jeffreys | Nov. 6, 2006

Educating voting members about credit union election issues could be the best investment a credit union can make. Someday it might save the movement.

By Jon Jeffreys | Sept. 18, 2006

Share certificate promotions can be a cost-effective way to grow a credit union, but there are some risks and alternatives to consider.

By Jon Jeffreys | July 10, 2006

Share drafts used to be the entry level account credit unions used to attract member in order to market other services. Today however share drafts are important because of the non-interest income associated with them.

By Jon Jeffreys | July 10, 2006

It is estimated that by 2010, 35% of the U.S. population will have access to a wi-fi cloud. Learn how credit unions could be the leader in a financial services community-building revolution.

By Jon Jeffreys | June 5, 2006

The traditional credit union business model is gone for good. Future success belongs to credit unions who create new income opportunities with solid member benefits.

By Jon Jeffreys | March 20, 2006

The proposed requirement on internal control attestation will unnecessarily divert credit union resources away from the strategic imperative to strengthen member value.

By Jon Jeffreys | March 13, 2006

Activist investors may be a thorn in the side of corporate America, but thinking like they do can focus credit union decisions about capital and investing.

By Jon Jeffreys | March 6, 2006

Life under Sarb-Ox will require new capabilities and resources. Now is the time for both commenting and planning.

By Jon Jeffreys | Feb. 20, 2006

A credit union’s net worth should be used as a catalyst for growth. Credit unions with strong capital positions, therefore, should focus on increased member value, not ROA.

By Jon Jeffreys | Oct. 31, 2005

Member mobilization cannot happen fast enough now. A new turnkey education program creates and reinforces members’ understanding of the credit union difference.

By Jon Jeffreys | Sept. 19, 2005

The credit union business model is not static; neither is the balance sheet.  As the balance sheet changes credit unions may need to assess the functionality of their ALM solution. 

By Jon Jeffreys | Feb. 21, 2005

The first quarter is typically when credit unions experience the largest increase in shares for the year. How can credit unions make the most of the environment?