Millennials will have more spending power than any other generation by 2017, according to TIME. That buying power means credit unions must design or adopt products and services that satisfy the tastes of a generation markedly dif- ferent than the one that preceded it. Many credit unions have already started offering technological and operational options that satisfy millennial expectations; that’s why this Callahan Collection highlights the strides being made in lending, investments, advisory boards, and much more. 2017 isn’t that far away.
Prepare your institution. The millennials are coming.