PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.

New tools have allowed the Virginia-based credit union to maintain certification while getting staff buy-in on goals that grow the business and improve the lives of those it serves.

Rates alone won’t cut it. To remain relevant today, tomorrow, and for years to come, credit unions must make an impact in the lives of their members and communities. These stories featured in the past month of CreditUnions.com show how.

The New York credit union addresses financial readiness for military members via basic budgeting guidance as well as more in-depth financial planning for soldiers heading down the wrong path.

The California cooperative and two for-profit banks together launched an emergency relief fund to support vulnerable businesses struggling amid a post-COVID environment.

High used car prices make buying out the residual on a leased vehicle a burgeoning business, and this New Jersey credit union is targeting that trade.

Punitive fees are going away, and employee expenses are increasing. Finding member-friendly sources of non-interest income is more important than ever.

After 18 years as CEO at the Kalamazoo, MI, cooperative, DeBoer is ready to pass the torch to a new generation of leaders.

More targeted giving and other changes helped the foundation make a bigger difference in the lives of North Carolinians — especially those in rural and low-income communities.

Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.