PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.

New tools have allowed the Virginia-based credit union to maintain certification while getting staff buy-in on goals that grow the business and improve the lives of those it serves.

Rates alone won’t cut it. To remain relevant today, tomorrow, and for years to come, credit unions must make an impact in the lives of their members and communities. These stories featured in the past month of CreditUnions.com show how.